In November 2017, Google announced plans to roll out new integrations between its Analytics 360 product and the Salesforce Sales and Marketing Clouds. The first one — an integration of Salesforce Sales Cloud to Google Analytics 360 — is now available.Now, offline sales pipeline data such as leads and opportunities can be imported from Sales Cloud directly into Analytics 360, Google’s premium analytics product. The aim is to give marketers a more complete view of customer paths to conversion — including both digital and offline touch points — so they may quickly take action to engage consumers at the right moment.
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future.Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they think about a topic — or product — and their emotional state of mind.As a result, voice queries are leading to new pools of intent-driven, contextual, real-time data that marketers can use to develop more customer-centric engagement strategies.To be sure, voice technology has come a long way, and it still has a way to go. But its upward trajectory is poised to deliver better content and interactions in the near term that will increase adoption of spoken search, and in turn, enable marketers to evolve their approach to the customer experience.