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MI&Morketing3.9监测:亚马逊市值即将超谷歌;虎牙直播获腾讯投资;百度成立量子研究院;奈飞营收与Youtube相当

2018-03-09 14:19:27   阅读量:232

Morketing原创首发,作者:Morketing,转载或内容合作请点击转载说明,违规转载法律必究。

中文媒体

1、亚马逊股价连续四天刷新历史新高,市值即将超越谷歌成为全球第二

36氪讯,截至周四收盘,亚马逊股价连续四天刷新历史新高,亚马逊股价周四上涨0.44%至1551美元,总市值达7512.67亿美元,即将超越谷歌(目前总市值7829.05亿美元)成为仅次于苹果的全球第二大上市公司。

2、百度宣布成立量子计算研究所

百度宣布成立量子计算研究所,请来悉尼科技大学量子软件和信息中心创办主任段润尧加盟任所长,计划在五年内组建世界一流的量子计算研究所,并逐步将量子计算融入到业务中。(量子计算机在金融、医药、化学、材料、人工智能等领域具有广阔的应用空间,有望应用于人工智能(如自动驾驶软件)、药物发现、天气预报、金融建模等。)

3、继Facebook之后Twitter采取措施减少加密货币相关诈骗

据国外媒体报道,继Facebook之后,另一家社交媒体Twitter也在采取措施减少加密货币相关诈骗。Twitter的一位发言人向外媒表示,该公司意识到了加密货币相关的“操纵行为”,正在采取措施阻止这类账户以欺骗性的方式与其他人接触。不过,他拒绝进一步阐述。

4、Netflix CEO称今年营收将达150亿美元 与Youtube相当

北京时间3月8日晚间消息,流媒体视频服务提供商Netflix CEO里德·哈斯廷斯(Reed Hastings)今日表示,Netflix今年的营收将达到150亿美元,与Youtube相当。

5、外媒:游戏会成为区块链的杀手级应用

外媒TechIn Asia撰文称,游戏可能会是区块链的一个杀手级应用。初创公司们正采用加密代币,基于区块链技术推出诸多与视频游戏相关的服务。游戏玩家或许是加密货币等区块链应用的绝佳目标受众,他们习惯于在线支付和处理只存在于数字生态系统中的可替代物品,他们也很熟悉虚拟货币。

6、调查称Android用户忠诚度为91%,仍超苹果iOS

据Macrumors报道,市场研究机构“消费者情报研究合作伙伴”发布的一份最新报告显示,Android用户对Android操作系统的忠诚度仍高于iOS用户的忠诚度。数据显示,2017年Android用户的忠诚度指数为91%,而iOS用户的操作系统忠诚度指数为86%。

7、欢聚时代:旗下虎牙直播获得约4.616亿美元的腾讯战略投资

欢聚时代公告称,旗下虎牙直播获得约4.616亿美元的腾讯战略投资;腾讯亦获得在未来两至三年以公平价值收购不超过50.1%投票权的虎牙股份。据消息人士称,本次融资后,欢聚时代仍保持对虎牙直播的控股权,所以虎牙直播在腾讯投资后并不会过度依赖腾讯,可以与整个游戏行业保持着开放的合作。

8、小程序电商平台西柚集完成上千万元天使轮融资

据猎云网消息,近日可可奇货创始人刘东披露,可可奇货旗下的西柚集小程序平台,在春节前完成上千万元天使轮融资,估值过亿。本轮融资由前海百川基金领投,乾元坤一基金与新锐投资人刘澳琪跟投。据悉,西柚集是基于微信小程序生态的电商UGC社区,在微信的重社交和重内容属性下开创全新的UGC模式。

9、屈臣氏走年轻化经营思路推出15家游戏主题店

3月8日,保健及美妆零售商屈臣氏与手游《恋与制作人》进行合作,推出15家“恋上屈臣氏”游戏主题店。相关负责人介绍,本次跨次元营销合作,能让IP本身的流量价值导入线下消费。这次跨界营销是屈臣氏走年轻化经营思路的一个缩影,作为保健及美妆零售商,屈臣氏重视年轻消费者群体。

10、万达电影:2月实现票房13.5亿元,观影人次3071.3万人次

36氪讯,万达电影披露,2018年2月,公司实现票房13.5亿元,观影人次3,071.3万人次。1-2月累计票房21.6亿元,同比增长27.3%,累计观影人次5,154.6万人次,同比增长28%。截止 2018 年2月28日,公司拥有已开业直营影院531家,4,692块银幕

11、可口可乐开始卖酒了

它将在日本推出“Chu-Hi”气泡酒产品。Chu-Hi 是一种罐装酒精饮料,由日本“烧酒”和苏打水制成,此举被可口可乐一位高管形容为“我公司历史上独一无二”。可口可乐 125 年来都只专注在非酒精饮料市场。

12、麦当劳推翻了「金拱门」标志

为庆祝国际妇女节,加利福尼亚州 Lynwood 地区的麦当劳推翻了金色拱门标志,把户外的金色的「M」被翻转成了「W」。此外,不仅有 100 多家分店的员工穿着特殊服饰庆祝妇女节,麦当劳也将这个「W」推广到了社交网络上,其官方 Twitter 和 Instagram 等账号都换成了「W」。

 13、杜蕾斯:先有妳们,再有我们

老司机杜蕾斯如约而至,发布了妇女节文案海报,将 women,拆分为 wǒ men,表达着「先有妳们,再有我们。」这波你们还满意吗?

 14、宝马发布M8概念车,还有一部美到炸裂的宣传片

你所能想象的世间致美之色是什么?是凛冽冰原上空的绚丽极光,还是无限延伸的湛蓝天空?又或许,是一辆吸引了无数Bimmer目光的   BMW M8四门轿跑概念车. 在2018年日内瓦车展上,BMWM8四门轿跑概念车震撼亮相。融合M品牌的驾驶激情与8系的独特气质,展现出卓然的动感与活力。

 15、海飞丝宣布鹿晗成为新的品牌代言人,拿鹿晗的全新造型做噱头

海报中鹿晗一改往日的乖乖男风格,以略显冷感的新形象示人。不过这从“头”开始的造型,网友的反响似乎见仁见智。这次海飞丝公布代言人的时间点也是特意选在了网综“热血街舞团”上线前不久。除了鹿晗本人作为嘉宾参与录制,海飞丝也是该节目的赞助品牌之一。

英文媒体

1、SourceMedia转入动态原生广告

SourceMedia offersa variety of B2B publications, including American Banker, Accounting Today andEmployee Benefit News.This week, the company is announcing it is moving away from static nativeads for the online versions of those publications, and for elsewhere, as itlaunches three new ad types — two of which are dynamic.One type, a 970 x 250 ad unit, is called Topic Tile. It presents foursections or tiles of content — two that contain teasers for existingSourceMedia stories and two sections that contain content or an ad from themarketer.

2、亚马逊如何主宰竞争性的搜索市场

Analysis of consumer electronics and department store retail categories inthe US and UK suggests that Amazon’s paid search ad spend is behind thee-commerce giant’s continued market growth. The scale and impact of their paidsearch investments eclipses their closest rivals.This report from Adthena reveals the extent to which Amazon has beencapturing text ad click share in major retail categories. Featured in thisreport:

  • What is     Amazon’s share of ad spend in US/UK markets?
  • How much     click share does this win them?
  • What are the     three key factors which contribute to Amazon’s dominant search     performance?
  • What are the     tactics and strategies retailers can use to get more click share?

3、移动营销:如何保持手机应用程序的留存

It’s times like these where I ask myself:How did we get here?With all of the technological advancementsin our back pockets, how did we arrive at a place where we’re actually losingthe very people who are glued to their phones?As mobile marketers, the power to changecourse is in our hands. How? By shifting the focus from acquisition toretention.If you’ve been in the industry long enough,you surely remember the days when acquisition was deemed the most covetedmobile metric. At that time, getting more people to launch your app and growingyour user base was king. Then we started noticing that 25 percent ofusers were only using an app once, a clear signal that we must movebeyond just measuring app installs and focus on learning more about the kindsof in-app behaviors that promote engagement and retention.

4、YouTubeStudio使用3个新指标来衡量视频的传播效果

After limiting the amount of analytics in its demographic datareport last week, YouTube announced it is giving creators threenew metrics to help measure how videos are performing. The site is alsolaunching a redesigned reporting dashboard and will be moving its YouTubeStudio out of beta to be the default hub for creators.The new metrics include impressions, impressions click-through rates andunique viewers.

  • Impressions     measure how many times a video’s thumbnail has been viewed (not the video,     but the thumbnail image of the video). “Impressions tell you the potential     reach of your content on YouTube, since each impression is an opportunity     to earn a view,” product managers Assaf Reifer and Ezequiel Baril write     on YouTube’s Creator Blog.
  • Impressions     click-through rate is the percentage of impressions on the video thumbnail     that turn into an actual view, helping creators determine which video     thumbnail images and titles are pulling the highest view rates.
  • Unique     viewers reflects the estimated number of people watching a video over a     period time. “You can use this data to compare your audience size to your     subscriber base, and identify videos that helped reach a wider audience,”     Reifer and Baril write.
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MI&Morketing3.9监测:亚马逊市值即将超谷歌;虎牙直播获腾讯投资;百度成立量子研究院;奈飞营收与Youtube相当

Morketing原创首发,作者:Morketing,转载请联系:liuxingang@morketing.com

中文媒体

1、亚马逊股价连续四天刷新历史新高,市值即将超越谷歌成为全球第二

36氪讯,截至周四收盘,亚马逊股价连续四天刷新历史新高,亚马逊股价周四上涨0.44%至1551美元,总市值达7512.67亿美元,即将超越谷歌(目前总市值7829.05亿美元)成为仅次于苹果的全球第二大上市公司。

2、百度宣布成立量子计算研究所

百度宣布成立量子计算研究所,请来悉尼科技大学量子软件和信息中心创办主任段润尧加盟任所长,计划在五年内组建世界一流的量子计算研究所,并逐步将量子计算融入到业务中。(量子计算机在金融、医药、化学、材料、人工智能等领域具有广阔的应用空间,有望应用于人工智能(如自动驾驶软件)、药物发现、天气预报、金融建模等。)

3、继Facebook之后Twitter采取措施减少加密货币相关诈骗

据国外媒体报道,继Facebook之后,另一家社交媒体Twitter也在采取措施减少加密货币相关诈骗。Twitter的一位发言人向外媒表示,该公司意识到了加密货币相关的“操纵行为”,正在采取措施阻止这类账户以欺骗性的方式与其他人接触。不过,他拒绝进一步阐述。

4、Netflix CEO称今年营收将达150亿美元 与Youtube相当

北京时间3月8日晚间消息,流媒体视频服务提供商Netflix CEO里德·哈斯廷斯(Reed Hastings)今日表示,Netflix今年的营收将达到150亿美元,与Youtube相当。

5、外媒:游戏会成为区块链的杀手级应用

外媒TechIn Asia撰文称,游戏可能会是区块链的一个杀手级应用。初创公司们正采用加密代币,基于区块链技术推出诸多与视频游戏相关的服务。游戏玩家或许是加密货币等区块链应用的绝佳目标受众,他们习惯于在线支付和处理只存在于数字生态系统中的可替代物品,他们也很熟悉虚拟货币。

6、调查称Android用户忠诚度为91%,仍超苹果iOS

据Macrumors报道,市场研究机构“消费者情报研究合作伙伴”发布的一份最新报告显示,Android用户对Android操作系统的忠诚度仍高于iOS用户的忠诚度。数据显示,2017年Android用户的忠诚度指数为91%,而iOS用户的操作系统忠诚度指数为86%。

7、欢聚时代:旗下虎牙直播获得约4.616亿美元的腾讯战略投资

欢聚时代公告称,旗下虎牙直播获得约4.616亿美元的腾讯战略投资;腾讯亦获得在未来两至三年以公平价值收购不超过50.1%投票权的虎牙股份。据消息人士称,本次融资后,欢聚时代仍保持对虎牙直播的控股权,所以虎牙直播在腾讯投资后并不会过度依赖腾讯,可以与整个游戏行业保持着开放的合作。

8、小程序电商平台西柚集完成上千万元天使轮融资

据猎云网消息,近日可可奇货创始人刘东披露,可可奇货旗下的西柚集小程序平台,在春节前完成上千万元天使轮融资,估值过亿。本轮融资由前海百川基金领投,乾元坤一基金与新锐投资人刘澳琪跟投。据悉,西柚集是基于微信小程序生态的电商UGC社区,在微信的重社交和重内容属性下开创全新的UGC模式。

9、屈臣氏走年轻化经营思路推出15家游戏主题店

3月8日,保健及美妆零售商屈臣氏与手游《恋与制作人》进行合作,推出15家“恋上屈臣氏”游戏主题店。相关负责人介绍,本次跨次元营销合作,能让IP本身的流量价值导入线下消费。这次跨界营销是屈臣氏走年轻化经营思路的一个缩影,作为保健及美妆零售商,屈臣氏重视年轻消费者群体。

10、万达电影:2月实现票房13.5亿元,观影人次3071.3万人次

36氪讯,万达电影披露,2018年2月,公司实现票房13.5亿元,观影人次3,071.3万人次。1-2月累计票房21.6亿元,同比增长27.3%,累计观影人次5,154.6万人次,同比增长28%。截止 2018 年2月28日,公司拥有已开业直营影院531家,4,692块银幕

11、可口可乐开始卖酒了

它将在日本推出“Chu-Hi”气泡酒产品。Chu-Hi 是一种罐装酒精饮料,由日本“烧酒”和苏打水制成,此举被可口可乐一位高管形容为“我公司历史上独一无二”。可口可乐 125 年来都只专注在非酒精饮料市场。

12、麦当劳推翻了「金拱门」标志

为庆祝国际妇女节,加利福尼亚州 Lynwood 地区的麦当劳推翻了金色拱门标志,把户外的金色的「M」被翻转成了「W」。此外,不仅有 100 多家分店的员工穿着特殊服饰庆祝妇女节,麦当劳也将这个「W」推广到了社交网络上,其官方 Twitter 和 Instagram 等账号都换成了「W」。

 13、杜蕾斯:先有妳们,再有我们

老司机杜蕾斯如约而至,发布了妇女节文案海报,将 women,拆分为 wǒ men,表达着「先有妳们,再有我们。」这波你们还满意吗?

 14、宝马发布M8概念车,还有一部美到炸裂的宣传片

你所能想象的世间致美之色是什么?是凛冽冰原上空的绚丽极光,还是无限延伸的湛蓝天空?又或许,是一辆吸引了无数Bimmer目光的   BMW M8四门轿跑概念车. 在2018年日内瓦车展上,BMWM8四门轿跑概念车震撼亮相。融合M品牌的驾驶激情与8系的独特气质,展现出卓然的动感与活力。

 15、海飞丝宣布鹿晗成为新的品牌代言人,拿鹿晗的全新造型做噱头

海报中鹿晗一改往日的乖乖男风格,以略显冷感的新形象示人。不过这从“头”开始的造型,网友的反响似乎见仁见智。这次海飞丝公布代言人的时间点也是特意选在了网综“热血街舞团”上线前不久。除了鹿晗本人作为嘉宾参与录制,海飞丝也是该节目的赞助品牌之一。

英文媒体

1、SourceMedia转入动态原生广告

SourceMedia offersa variety of B2B publications, including American Banker, Accounting Today andEmployee Benefit News.This week, the company is announcing it is moving away from static nativeads for the online versions of those publications, and for elsewhere, as itlaunches three new ad types — two of which are dynamic.One type, a 970 x 250 ad unit, is called Topic Tile. It presents foursections or tiles of content — two that contain teasers for existingSourceMedia stories and two sections that contain content or an ad from themarketer.

2、亚马逊如何主宰竞争性的搜索市场

Analysis of consumer electronics and department store retail categories inthe US and UK suggests that Amazon’s paid search ad spend is behind thee-commerce giant’s continued market growth. The scale and impact of their paidsearch investments eclipses their closest rivals.This report from Adthena reveals the extent to which Amazon has beencapturing text ad click share in major retail categories. Featured in thisreport:

  • What is     Amazon’s share of ad spend in US/UK markets?
  • How much     click share does this win them?
  • What are the     three key factors which contribute to Amazon’s dominant search     performance?
  • What are the     tactics and strategies retailers can use to get more click share?

3、移动营销:如何保持手机应用程序的留存

It’s times like these where I ask myself:How did we get here?With all of the technological advancementsin our back pockets, how did we arrive at a place where we’re actually losingthe very people who are glued to their phones?As mobile marketers, the power to changecourse is in our hands. How? By shifting the focus from acquisition toretention.If you’ve been in the industry long enough,you surely remember the days when acquisition was deemed the most covetedmobile metric. At that time, getting more people to launch your app and growingyour user base was king. Then we started noticing that 25 percent ofusers were only using an app once, a clear signal that we must movebeyond just measuring app installs and focus on learning more about the kindsof in-app behaviors that promote engagement and retention.

4、YouTubeStudio使用3个新指标来衡量视频的传播效果

After limiting the amount of analytics in its demographic datareport last week, YouTube announced it is giving creators threenew metrics to help measure how videos are performing. The site is alsolaunching a redesigned reporting dashboard and will be moving its YouTubeStudio out of beta to be the default hub for creators.The new metrics include impressions, impressions click-through rates andunique viewers.

  • Impressions     measure how many times a video’s thumbnail has been viewed (not the video,     but the thumbnail image of the video). “Impressions tell you the potential     reach of your content on YouTube, since each impression is an opportunity     to earn a view,” product managers Assaf Reifer and Ezequiel Baril write     on YouTube’s Creator Blog.
  • Impressions     click-through rate is the percentage of impressions on the video thumbnail     that turn into an actual view, helping creators determine which video     thumbnail images and titles are pulling the highest view rates.
  • Unique     viewers reflects the estimated number of people watching a video over a     period time. “You can use this data to compare your audience size to your     subscriber base, and identify videos that helped reach a wider audience,”     Reifer and Baril write.