Morketing Global 每日监测2.14【在这里读懂全球化】:WhatsApp用户数量突破20亿;IDC报告称2019年印度智能手机出货量上升
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Morketing Global 每日监测2.14【在这里读懂全球化】:WhatsApp用户数量突破20亿;IDC报告称2019年印度智能手机出货量上升

Nino酱 · 2020-02-14 07:50

【摘要】在这里读懂全球化

国内新闻

 

1. WhatsApp用户数量突破20亿,两年增加5亿用户

 

据外媒报道,Facebook旗下消息应用WhatsApp今日宣布,其用户数量已达到20亿。两年前,WhatsApp曾宣布其用户数量达到15亿,这意味着WhatsApp在两年内增加了约5亿用户。此次突破20亿用户,也意味着Facebook已经拥有两款应用的用户数量达到20亿。

 

2. Facebook因监管者疑虑推迟在欧盟发布约会服务

 

在爱尔兰数据保护局对Facebook的计划提出担忧之后,该公司推迟了原定于周四在欧盟发布新款约会服务的计划。Facebook于去年9月宣布在美国推出该服务。他们允许用户将其Instagram帐户与Facebook约会资料集成在一起,并将Instagram关注者添加到“暗恋”列表中。Facebook表示,“我们要花更多的时间来确保该产品已准备好进入欧洲市场”。

 

3. 泰国数字融资平台PeerPower完成Pre-A轮投资

 

据外媒报道,泰国数字融资平台PeerPower近日完成Pre-A轮投资,金额未公布,领投方是Intouch Holdings的风投部门InVent,老股东Business Online Public Company参与了跟投。本轮融资将用于产品开发和扩大其数字金融服务。PeerPower是一家金融科技初创公司,是泰国第一家证券交易委员会批准的“众筹债券”平台。

 

4. IDC报告称2019年印度智能手机出货量上升

 

市场调研机构IDC发布报告显示,2019年印度智能手机市场有小幅增长,总出货量为1.525亿部,同比增长8%。印度也成为2019年仅次于中国的第二大智能手机市场,并再次领先美国。报告显示,2019年印度智能手机出货量排名前五位的是小米、三星、vivo、OPPO、realme,出货量分别为4360万部、3100万部、2380万部、1630万部、1620万部。

 

5. Paytm试水社交电商业务。

 

据印度本地媒体报道,印度移动支付平台 Paytm 在其商家页面上线了一款名为 MyStore 的新产品,或为其试水社交电商的第一步。目前,Mystore 已上线 Paytm 针对其商家推出的 app —— Paytm for Business 。但这款 Paytm 的最新产品仍处于为期几个季度的测试阶段,尚未正式推出。

 

6. Grab 为其共享移动应用 GrabWheels 筹集了3000万美元。

 

据 DealStreetAsia 报道,Grab 已从台湾摩托车制造商 KYMCO 处为 GrabWheels 筹集了3000万美元的资金。GrabWheels 将利用此笔资金在东南亚城市进一步开发和部署两轮电动汽车。据悉,为 GrabWheels 新筹集的此笔资金也是 Grab 正在进行的 A 轮融资的一部分。

 

海外新闻

 

1. 冠状病毒迫使中国工厂继续关闭,亚马逊和Flipkart遭遇重创

 

India’s two largest online retailers, Amazon India and Walmart-owned Flipkart might see a spiral-down effect on its sales as major factories in China have halted operations due to the coronavirus outbreak.

 

According to local media Economic Times (ET) citing industry insiders, both e-commerce sites are going through a supply crunch, specifically in their high selling product categories such as smartphones, televisions, large appliances, and consumer electronics.

 

2. 2020年亚洲的医疗数字化将会是什么样?

 

Asia has more space to heath tech startups than anywhere else. The region’s economies have gained spectacular development, enclosed with higher spending on the healthcare sector among Asians’ pockets.

 

According to OECD’s report, Southeast Asia (SEA) has seen an extreme expansion of healthcare expenditure. Except for Singapore, SEA nations are predicted to spend more than 70 per cent of the budget on healthcare system compared to the statistic from 2017.

 

3. CCPA依旧没有给行业带来一个清晰的合规蓝图

 

The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most disjointed process for such a significant legal development in recent memory. While the latest revisions to the proposed draft regulations contain many positive developments, many in the ad tech industry can’t help but feel like Charlie Brown, trying his best to kick a football while Lucy makes that seemingly simple task impossible.

 

4. 调查显示,GoPay是印尼最受欢迎的电子钱包

 

Gojek’s financial arm, GoPay, is the most popular digital wallet in Indonesia based on a poll conducted by global marketing research and consulting firm Ipsos between December 20, 2019, and January 5, 2020. In a survey involving 500 millennials and Gen-Z Indonesians living in five major cities, 58% said GoPay is the first e-wallet to come to mind when they need to perform cashless transactions.

 

5. 2020年针对数据隐私的投资将会上升

 

American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed in the same study expect their company investments in data privacy to increase this year.

 

Eighty-four percent of consumers have declined to do business with companies that required too much personal information, according to the study by customer engagement platform Braze. Three out of five consumers surveyed said they have deleted apps from their phones due to privacy concerns.

 

6. 第三方cookie的消亡是否意味着我们回到未来?

 

The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome.

 

It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on those sites.

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