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一、品牌

luckin coffee旗舰店正式入驻拼多多

瑞幸咖啡官方微博发文称，luckin coffee旗舰店正式入驻拼多多。

太平鸟：二季度营收18.35亿元，同比增长 25.56%

太平鸟发布2020半年度报告。报告显示，太平鸟上半年度营收同比增加3.11%至32.17亿元，净利润为1.2亿元，扣非归母净利润同比上升127.68%至5586.57万元。此外，太平鸟二季度营收达18.35亿元，同比增长25.56%，扣非归母净利润9213.98万元，较上年同期增长9906.53万元。

童装品牌史努比合作拼多多举办首届“多多童装时装秀”

2020年中国国际儿童时装周在杭州举行。本次时装周中，童装品牌史努比合作拼多多举办了首届“多多童装时装秀”，并把“走秀现场”呈现在了平台“限时秒杀”直播间。活动期间，史努比在拼多多直播间中先后推出了近百款童装款式。

ffit8与超级猩猩发布联名香蕉味ffit8蛋白棒，定位一二线城市年轻人群体

复星锐正两大被投企业ffit8与超级猩猩正式发布联名款产品——香蕉味ffit8蛋白棒，定位一二线城市25~40岁、有健身需求的年轻人群体。ffit8产品研发人员透露，本次的联名款香蕉味蛋白棒先后历经了12个甜度版本的专业人群测试，并邀请100+健身达人进行盲测，最终评定甜味标准，据介绍，ffit8与超级猩猩的联名款蛋白棒将会在8月24日中午12点京东首发，以及在超级猩猩各城市健身房门店发售。

香奈儿、路易威登等头部奢侈品牌都将进行新一轮价格调整

继5月涨价风潮后，部分奢侈品牌或将于9月再度提价。8月23日，从社交媒体和部分海外代购渠道获悉，9月1日起，香奈儿、路易威登、卡地亚、蒂芙尼等头部奢侈品牌都将进行新一轮价格调整。目前，英国、法国等欧洲国家线下门店价格已经出现变动，涉及涨价的手袋基本上是“5月涨价时那些未涨价的款式”，包括cocohandle、Chanel 19、盒子包等，此外此次涨价还会包括部分冷门款式。

周黑鸭上半年财报：营收9.03亿元，同比减少44.4%

周黑鸭公布2020年上半年财报，周黑鸭上半年营收9.03亿元，同比减少44.4%；毛利4.93亿元，同比减少45.8%；公司拥有人应占亏损4219.4万元，同比下降118.8%；期间经调整亏损2810.1万元，每股亏损0.02元。

全球最有价值独角兽：字节跳动位榜首，3家中企入围Top10

创投领域的数据研究机构CB Insights近日发布了《全球最有价值独角兽》排行榜，字节跳动以估值1400亿美元，位列第一。另外，中国的滴滴出行、快手也入围估值排名前十。中国总共有24家企业挤进前100名。CB Insights将价值超过1000亿美元的公司称为Hectocorn（百角兽），报告显示，字节跳动成为唯一一个Hectocorn公司。

亚马逊全球消费业务主管威尔克即将离职

亚马逊全球消费业务主管威尔克将在2021年第一季度退休，亚马逊全球运营高级副总裁戴夫克拉克将接替这一职位。威尔克已经在亚马逊工作了二十余年，在2016年荣升为亚马逊全球消费业务首席执行官。他在一封公开信中表示，“我没有新的工作要做，会一直为亚马逊感到自豪。”

二、案例

李宁跨界电音厂牌上线创意短片

李宁联手国内知名电子音乐厂牌/复古国货品牌 ByeByeDisco开启中国李宁2020秋冬系列跨界合作第一章，释出首支作品《电子网红》。

今年七夕百度不想营业

由于每年七夕百度都能收到好多“送命式”问题，比如买什么礼物、送什么花、去哪约会等等，今年百度大胆“甩锅”，打出一系列“别问！”广告，任性宣布，七夕谁都别问我，问就是感情的问题没有标准答案，百度通过这样的方式传达放之四海而皆准的答案也许并不是爱的那个 TA 最想要的，用心才能得到正确答案。

三、互联网平台

TikTok首次披露用户数据：美国月活用户1亿，全球下载量约20亿

快手完成收购YTG战队，正式进军王者荣耀职业联赛

据YTG电竞俱乐部官方微博宣布，即日起，YTG电竞俱乐部正式更名为KS.YTG电竞俱乐部，快手已完成收购YTG战队，正式进军KPL职业联赛。快手方面表示，未来将继续发力电竞领域。

微博正式收购KPL冠军豚首战队

在全球电竞运动领袖峰会暨腾讯电竞年度发布会上，微博正式宣布收购2020KPL王者荣耀春季赛和王者荣耀世界冠军杯双料总冠军-豚首王者荣耀战队（TS战队），并将冠军阵容全员保留。未来战队将以“WB.TS”为名，继续征战王者荣耀职业联赛（KPL）系列赛事。

百度搜索大批前高管加盟字节跳动，包括吴海锋、孙雯玉、谭待等

2019年5月，百度5名高管闪电离职，其中4名是百度搜索公司管理层。近日，这4名高管中，2人已加入字节跳动，分别是吴海锋和孙雯玉。离开百度后，吴海锋和孙雯玉共同创立了一家公司——幺零贰四科技有限公司，做医疗信息相关。离职时，百度对他们有禁业协议，为期1年。如今禁业期已全面结束。据不完全名单显示，加入的还包括吴晓辉、王曦、李萌、谭待、刘海浪等。

蘑菇街发布2021财年Q1业绩：直播贡献GMV超7成，亏损同比收窄65.96%

蘑菇街发布2021财年Q1（2020年4月1日-2020年6月30日）未经审计的财务报告。当季，蘑菇街总GMV达31.20亿元，其中直播业务GMV同比增长72.4%至22.66亿元，GMV连续第18个季度增长。此外，直播GMV在总GMV中的占比已达72.6%，环比上一季度提升7.2个百分点。

《八佰》票房累计达10亿元

根据猫眼专业版实时票房显示，截至目前，电影《八佰》票房累计达10亿元。

四、服务机构

光云科技：2020年上半年营业收入2.35亿元，同比增长5.23%

A股电商SaaS第一股光云科技公布2020年半年报。半年报显示，2020年上半年，光云科技营业收入为2.35亿元，同比增长5.23%；净利润为3598.97万元，同比增长1.83%。

五、趋势洞察

艾瑞报告：预计企业直播服务市场有望达到35亿以上的市场规模

艾瑞咨询发布的《2020年中国企业直播应用场景趋势研究报告》显示，2020年，新冠疫情发酵，用户线上化教育顺利完成，企业直播应用趋势也将得到延续 ，预计企业直播服务市场有望达到35亿以上的市场规模。调研显示，88.9%的企业直播用户对当前或使用过的企业直播服务较为满意。

疫情后中国快速消费品市场再提速，最近12周同比增长4.5%

凯度消费者指数（在中国隶属于CTR）最新报告显示，截至2020年7月10日的过去12周，中国快速消费品市场的销售额同比增长4.5%，表明中国零售市场在新冠疫情之后恢复良好。在最近的4周中，整个快速消费品市场实现了6.6％的恢复性增长，创下了疫情后的最高单月增长率。

家庭护理品类的强劲表现（+10.9％）带动了整体市场，个人护理品类也在处于积极恢复中，销售额增长了4.6％。现代通路（包括大卖场，超市和便利店）销售额在过去的12周同比仍下降1.8％。小超市继续以8.9％的增速前进，而大卖场则大幅下降-5.6％。

在头部零售商中，大润发继续保持领先地位，市场份额为7.2％，在扩大消费者购物篮和购买频次的推动下，与去年相比，其市场份额提高了0.2个百分点。

探探联合社科院发布社交报告：超六成用户通过社交软件来寻找伴侣

社交软件探探联合中国社会科学院发布了《95后社交观念与社交关系调查报告》。《报告》显示，超八成的被调研用户将社交软件作为拓展人脉圈子的重要途径，其中25.2%的用户表示使用社交软件很频繁，58%的用户选择通过社交软件来寻找伴侣，而高学历人群相对更偏向线上社交，女性用户较之以往在社交软件上更为活跃。

六、海外

cookie的死亡和对数字营销的威胁

“The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital marketing to continue.”

Sobering words from Bill Tucker, Group EVP leading the Data, Technology, and Measurement Practices at the ANA , and executive director of the Partnership for Responsible Addressable Media. The concern is provoked by the general threat to targeted advertising and marketing presented by the growing emphasis on user privacy. More specifically, it’s provoked by the threat to third-party cookies.

Some browsers—Safari and Mozilla Firefox—already no longer support third-party cookies. The announcement by Google that it too will block these cookies in Chrome within two years (i.e. by end of 2021) has provided the impetus for a range of responses from martech, adtech, advertisers and publishers.

抵制Facebook只是一个开始

Jade Magnus Ogunnaike has a message for advertisers: “You have so many opportunities to change things for the better.”

Ogunnaike is a senior campaign director at Color of Change, the civil rights advocacy group that helped spearhead the Facebook advertising boycott in July.

Although the formal boycott ended last month, there’s still a spotlight on the importance of racial justice and equality. The boycott helped brands start to exercise an important muscle.

In the wake of the George Floyd protests and the killing of Breonna Taylor, corporations and tech companies began speaking about their commitment to racial justice.

“And so we simply demanded, along with our allies, that these same corporations voicing support for Black lives and racial justice back that up with action,” said Ogunnaike, whose job includes projects related to economic justice, universal basic income and tech platform accountability.

Although there’s a notion that tech companies are more progressive and open-minded than other corporations, that often isn’t the case. “We need to remove the veneer of tech innovation and youth as substitutes for commitment to civil rights,” she said.

Does that mean there might be another boycott?

“We’re figuring it out and we’re talking about doing a number of different things,” Ogunnaike said.

Facebook CMO安东尼奥·卢西奥（Anthony Lucio）下台

Antonio Lucio is picking up sticks after two years as CMO of Facebook, Business Insider reports. The average tenure for CMOs is roughly 43 months, but Lucio had his work cut out for him. He joined Facebook in September 2018, in the wake of the Cambridge Analytica scandal, and launched a multipronged advertising blitz to rebuild customer trust, including a corporate rebrand and Facebook’s first Super Bowl ad. Employees were notified about Lucio’s departure Friday morning on an internal message board post. So, what’s next? In a Facebook post, Lucio said he wants to “play a more active part in accelerating change” as the country – and the ad industry – grapple with diversity, inclusion and equity. “Specifically, I want to devote the next, and probably final, chapter of my professional life to help companies and agencies in the marketing and advertising industries accelerate their transformation.” Guess that’s not possible at Facebook?

目前在YouTube上那些TrueView广告获得了最多的点击率?

YouTube used its YouTube Ads Leaderboard to share the top-performing direct-response TrueView for Action ads thus far in 2020.

The list was determined by an algorithm that factors engagements with the features of the format: total reach and clicks.

The Google-owned video site said the number of active advertisers using its direct-response video solutions soared 260% in 2019 versus 2018, pointing to the format’s prominent calls to action, headline text overlays and end screens.

TrueView for Action ads can be optimized for actions such as driving web traffic, leads or online sales.

The top 10 were:

Save Your Skin With Dr. Squatch Soap, Dr. Squatch Soap Co.

How much can you save with Honey? Let’s find out, Honey

Get the GS10, Sprint

Outlander Episodic Scene Clip, Stamp

The Stranger | Official Teaser | Quibi, Quibi

Are You Ready to Try Grammarly?, Grammarly

Dave – FX on Hulu – S1 Promo, Hulu

Onewheel: Built to Destroy Boredom, Onewheel

How to charge 2 devices in the woods on a cloudy day, 4Patriots

St. Jude Patient Cole, A Miracle Child, St. Jude Children’s Research Hospital

微软收购TikTok后将于领英一样保持独立运营？

If Microsoft successfully ekes by Oracle to acquire TikTok, agency executives have some advice for how the tech giant should handle the social video app’s advertising business: treat it like LinkedIn. “Microsoft acquired LinkedIn and has left it largely to operate independently,” said Jeremy Hull, svp of innovation at iProspect

That’s right. After it would have likely spent tens of billions of dollars to purchase TikTok, the best thing Microsoft could do to recoup that money may be to do not much at all. At least not on the surface. However, Microsoft’s experience in catering to direct-response advertisers buying ads on its Bing search engine could help TikTok to expand beyond the realm of experimental budgets to prove itself as a platform for performance-minded marketers’ money.

“TikTok has a ton of potential, but I don’t think it has found its bearings with advertisers. The folks with giant budgets to throw for experimentation and small brands are jumping on, but everyone else is waiting in the background,” said one brand executive.