一、品牌

特斯拉更换新Logo：红变灰

据特斯拉客户支持微博今日消息，特斯拉官方售后账号更换新Logo，此前的红色Logo更变为现在的灰色Logo。特斯拉官方微博头像也已同步更换为新的灰色Logo。

小鹏汽车成为NBA中国官方市场合作伙伴

智能电动汽车企业小鹏汽车与NBA中国共同宣布结为官方市场合作伙伴关系，双方未来将推出一系列联名推广活动。

肖战成为隅田川咖啡全球品牌代言人

隅田川咖啡官宣肖战成为全球品牌代言人，邀粉丝一起喝咖啡，品尝「历火之香，鲜如初见」的风味。

蕉内：618期间总成交额突破1.8亿元，再获天猫内裤、袜子双类目冠军

家居生活品品牌“蕉内”表示，今年618期间，蕉内总成交额突破1.8亿元，用户量接近750万，再获天猫内裤、袜子双类目冠军，同时其在入驻京东平台的3个月内，交易排名升至内衣行业Top 3。此外，据蕉内介绍，618期间增长最快的品类是儿童产品，同比增长8766%。

方便食品品牌“黄小猪”获数千万元Pre-A轮融资

方便食品品牌“黄小猪”已完成数千万元Pre-A轮融资，本轮由金沙江创投、泽盛创投、德迅投资共同投资。本轮融资资金将主要用于产品研发、品牌营销以及电商渠道闭环打造。

二、互联网平台

Apple Search Ads苹果搜索广告已在中国大陆推出

6月23日，ASA后台已能创建面向中国大陆地区的竞价计划。这标志着ASA（全称Apple Search Ads，即苹果搜索广告）终于面向中国大陆地区开放了。

TikTok要在海外推“小程序”

近日，TikTok推出了一项叫做 Jumps 的新功能，该功能下创作者可以将一些第三方 App 以类似“微信小程序”的形式嵌入到短视频当中，其他用户就可以在观看短视频的时候直接使用。

欧盟对谷歌在线广告技术展开反垄断调查

欧盟就在线广告技术对谷歌展开反垄断调查，谷歌可能有不公平的用户数据访问限制。

B站公开确定直播间是否刷量相关专利

天眼查App显示，6月18日，上海哔哩哔哩科技有限公司公开一项“确定直播间刷量的方法及装置”发明专利，公开号CN112995689A，申请日期为2021年2月。专利摘要显示，通过综合至少一种直播间的属性参数和内容分发网络的至少一种连接参数，综合判断一个直播间的刷量情况，从而更加精准地确定直播间是否刷量，提高了判断直播间是否刷量的命中率，进而提高维护直播平台生态稳定的效果。

消息称前程无忧达成私有化协议，对价每股79.05美元

据报道，德弘资本牵头的财团以近53亿美元收购前程无忧。前程无忧回应称，公司目前对该消息不予置评，有最新消息会与公众同步。不久后又有消息传出，前程无忧达成私有化协议，对价每股79.05美元。

苏宁置业否认破产：已报警，将追究造谣者法律责任

一张聊天截图称“苏宁置业将宣布破产，物流和易购阿里接盘持股40%，只有金融单独在董事长手上。”对此，苏宁方面回应：已报警，将严肃追究造谣者的法律责任。请以公告为准。

Naver：决定不参与到收购eBay韩国业务的交易中

韩国科技公司Naver：决定不参与到收购eBay韩国业务的交易中。

三、服务机构

虎牙公司联合亚马逊云科技推出“天眼内容安全SaaS解决方案”

近日，虎牙公司联合亚马逊云科技Marketplace正式上线“天眼内容安全SaaS解决方案”。据官方介绍，用户可以在亚马逊云科技覆盖的全球25个区域通过Marketplace快速查找、自助购买并快速接入使用此服务，实现技术对外输出。此外，据介绍，这是虎牙公司基于企业直播ToB服务标准推出的首个SaaS解决方案。

“联想懂的通信”获超1亿元B轮融资

近日，“联想懂的通信”宣布，已获得来自国有资本和产业资本的B轮融资，融资金额超1亿元。此次所获资金将继续加大5G云平台、eSIM技术、车联网平台的研发，增加数据智能和人工智能方面的投入，同时深耕国内市场、拓展国际市场。

四、案例

Crocs 与朋克乐队打造“重金属洞洞鞋”

洞洞鞋品牌 Crocs 与俄罗斯朋克流行乐队 Little Big 打造全新联名系列，该系列将于 6 月 23 日上线。

法国家装品牌 TVC：这简直是我见过的，最浪漫的吵架又复合

Leroy Merlin（乐华梅兰）是一家总部位于法国的家庭装修和园艺零售商。携手创意代理商BETC巴黎，它曾推出过许多经典 TVC，用浪漫和迷幻的镜头语言，讲述亲密关系中的冒险与甜蜜。

五、趋势洞察

凯度发布2021年最具价值全球品牌排行榜：拼多多和贝壳找房首次上榜

凯度BrandZ™发布2021年最具价值全球品牌排行榜。报告显示，今年上榜的中国品牌数量达到了18个，其中拼多多和贝壳找房首次上榜，腾讯、阿里巴巴进入全球前十。同时，全球一共有五个品牌实现了超过100%的价值增长，除特斯拉之外，其余四个全部来自中国或是中国企业拥有的品牌，分别是拼多多、美团、茅台和TikTok。其中，茅台是全球价值最高的酒类品牌。

阿拉丁618网络购物小程序榜单出炉：美团优选等5个社区团购小程序入榜前10

今年“618”期间，小程序最热看点为社区团购。以美团优选领先，包括橙心优选，多多买菜、兴盛优选，京喜在内的5个小程序入榜前10。在“618”网络购物小程序TOP50中，品牌自营小程序入榜12个，占比24％，涉及7个细分品类，以服饰，美妆，母婴品牌为主。阿拉丁研究院表示，随着用户购物决策和行为习惯的变化，小程序将在“兴趣消费”、“DTC模式”、“品牌自营”、“直播带货”等多个方向进一步发展。

Canalys：2021年第一季度中国云服务支出达到60亿美元

Canalys最新数据显示，2021 年第一季度中国市场的云基础设施服务支出猛增55%，达到60亿美元。由于中国政府将云计算列为首要的战略重点这一利好，中国市场的云基础设施服务增长继续超过全球其余地区。总体而言，中国是仅次于美国的第二大市场，占全球投入的14%，高于 2020 年第一季度的12%。中国四大云服务提供商是阿里云、华为云、腾讯云和百度智能云，这四大巨头共占总支出的80%以上。

六、海外

Apple 推出“隐藏我的电子邮件”功能

Hello, subscribers, are you there?

Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’s real address, so people can sign up for newsletters or complete digital registrations without giving away their email to any company except Apple.

The general sentiment right now is uncertainty.

If Hide my Email becomes a popular feature among iOS users, it could be a wrench in the gears of first-party data collection and online identity resolution. But will it reach critical mass? Perhaps not.

For one thing, the feature seems to apply only to a narrow slice of the mobile consumer base – Apple audiences who have the latest iOS, are logged in to iCloud and use the native Apple Mail app as their email service.

苹果反垄断调查堆积如山

Apple, you’re next. Germany’s competition authority, the Federal Cartel Office (FCO), has set its sights on the iPhone maker to determine whether Apple’s business practices in its App Store and iOS software are anticompetitive under a recently updated competition law. The new law enables regulators to intervene proactively against anticompetitive practices of large digital companies. The FCO investigation will focus on the App Store because it “enables Apple in many ways to influence the business activities of third parties,” TechCrunch reports. Apple joins Amazon, Facebook and Google on the list of companies that the FCO is looking at this year. The FCO also noted that it has received a number of complaints against Apple “relating to potentially anti-competitive practices” — such as one from the advertising and media industry against Apple restricting user tracking with the introduction of its iOS 14.5 operating system; and a complaint against the exclusive pre-installation of the company’s own applications as a possible type of self-preferencing.

Intergral Ad Science 准备 IPO

The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million shares at a price range of $15 to $17 when it begins trading on the Nasdaq. That price would put Integral Ad Science’s market value of $2.5 billion, and an enterprise value of $2.6 billion. By comparison, competitor DoubleVerify went public in April – one of the biggest ad tech IPOs in recent memory – and is currently valued at $5.4 billion. IAS is riding a wave of ad tech resurgence and is aiming to mimic DoubleVerify’s successful IPO, in which the company’s stock rose 33% on its first day and last closed 43% above issue.

Dunkin' 任命可口可乐资深人士 Rafael Acevedo 为首席营销官

Coffee, donut and sandwich chain Dunkin’ appointed Rafael Acevedo as its U.S. CMO effective immediately, the company announced. He is filling a position that has been vacant since his predecessor Tony Weisman left in late 2019.

DISQO 收购 Verto Analytics

DISQO, an audience insights platform has acquired cross-device measurement company, Verto Analytics (Verto).

The acquisition includes Verto's technology, intellectual property, and measurement capabilities.

The DISQO platform is built on complete and connected permission-based data, shared directly by consumers.

Equipped with Verto's ability to holistically measure consumer behaviours across devices, DISQO will expand product resources for its massive first-party audience insights platform — allowing brands, agencies, researchers, and media companies to generate stronger and more accurate audience insights.