一、品牌

华为宣布全屋智能目标：5年500万套

华为发布了基于HarmonyOS的新全屋智能解决方案，在原有方案的基础上提出三大升级，并号召开发者、商户和销售合作伙伴一起加入华为全屋智能生态体系。华为消费者BG首席战略官邵洋还宣布了华为全屋智能的新目标，“我们的目标是携手行业合作伙伴，实现5年500万套。

盒马将签约1000盒马村，完成千亿采购

盒马产业发展中心主任原若凡表示，为了让更多优质农产品进入全国“盒区房”，盒马将加强对农产品上游供应链的建设，在“十四五”期间（2021—2025年），盒马预计签约1000个“盒马村”，在全国农业产地采购共计1000亿元的农产品。

adidas 推出品牌首款 100% 纯素足球鞋

adidas 发布了由博格巴和 adidas by Stella McCartney 共同打造的 PREDATOR FREAK 足球鞋，这也是品牌的首款 100% 纯素足球鞋。它是中性款设计，而所有材料都经过了严格检验，不仅符合纯素环保要求，也力求满足运动员的运动需求。

GUCCI官宣肖战为品牌代言人

GUCCI宣布肖战成为其品牌代言人，并为肖战定制DIY个性化天秤座刺绣夹克。这次的主题不是美丽、珠宝或其他，而是一个单独的“古驰星光”，表明肖战是GUCCI的发言人。

洽洽食品上调部分产品出厂价格8%-18%

洽洽食品午间公告称，基于公司瓜子系列产品升级带来产品力提升，以及伴随的原料及包辅材、能源等成本上升，为了更好地向消费者提供优质产品和服务，促进市场的可持续发展，经公司研究决定，对公司葵花子系列产品以及南瓜子、小而香西瓜子产品进行出厂价格调整，各品类提价幅度为8%-18%不等，价格执行于2021年10月22日开始实施。

二、互联网平台

去哪儿加入鸿蒙生态，推出在线旅游原子化服务

去哪儿与华为HamronyOS签署鸿蒙生态合作协议，未来用户只需在搭载HarmonyOS 2的手机服务中心搜索“去哪儿旅行”服务卡片，用户点击卡片即可一键预订机票、酒店和火车票等出游服务。此外，用户也可以将服务卡片添加至桌面，通过服务卡片信息实时了解去哪儿旅行推出的各项促销优惠活动。

腾讯、华为等20多家企业承诺“不监听个人隐私”

由中共深圳市委网信办联合深圳市公安局、市市场监管局、市通管局主办的深圳市APP个人信息共护大会在深圳中心书城举行。深圳市委常委、宣传部部长王强出席会议，并与市民代表共同见证腾讯、华为等20余家重点APP运营企业签署《深圳市APP个人信息保护自律承诺书》，向社会公开作出“不超范围采集信息，不强制索要用户授权，不利用大数据杀熟、不滥用人脸识别数据，不监听个人隐私”等承诺。

腾讯回应微信内容向国外搜索引擎开放：公众号协议漏洞已修复

有媒体报道称，腾讯微信开始使其内容可在谷歌、必应等国外搜索引擎上搜索。腾讯方面回应称：因近期平台技术升级，公众号robots协议出现漏洞，致使外部爬虫技术可爬取部分微信公众号内容。目前漏洞已修复。

华为在HDC2021发布全新 HMS Core 6 宣布跨OS能力开放

华为在2021华为开发者大会宣布开发者3年增长近10倍，已达510万。发布迄今最强大的 HMS Core 6，作为领先的多终端、跨OS、全场景的移动服务核心能力，HMS Core 6正式面向开发者提供跨操作系统的能力开放，持续打造全场景万物智联的应用生态底座。

三、案例

王小卤发布魔性短片

王小卤发布了五支无厘头搞笑片，短片中的五支广告片分别改编自影视剧经典片段，糅合了古今中外，武打片、黑道片、神话片、西部片、哲学片等不同类型片种，用最一本正经的内容讲述着无厘头的产品信息，看来不禁令人发笑。

大润发×宝洁：去超市，感受关于生活的爱

大润发联合宝洁以“爱生活逛大润发，发现宝洁新宝藏”为主题，发布系列广告片。视频讲了三个关于超市的温暖故事，他们都在逛超市的过程中解开心结，在购买宝洁产品的同时，感受到关于生活的爱。

四、趋势洞察

MBLM：2021年疫情期间品牌亲密指数报告

MBLM发布了“疫情期间品牌亲密指数更新”。大约一半的消费者表示，在新冠疫情期间他们已经停止使用某个品牌。因此，品牌在消费者心目中的地位至关重要。

根据对3000名年龄在18-64岁的美国成年消费者的调查结果，亲密度指标衡量了这些消费者与品牌的关系以及这种关系的强度。该指标以1-100分的形式体现。

在新冠大流行期间，苹果公司以73.7的品牌亲和力保持在榜首位置。亚马逊（63.6）位居第二，而迪士尼则提升4位，排在第三（56.9）。

小鹏汽车CEO何小鹏：预计2025年新能源汽车渗透率达到50%

小鹏汽车CEO何小鹏在“1024”活动日上表示，预计2025年新能源汽车渗透率达到50%。

五、海外

迪士尼推出data clean room

The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu and InfoSum. It’s no coincidence that earlier this week Snowflake unveiled its Media Data Cloud, a platform to combine first-party data sets for advertising and analytics with Disney and Habu as pilot partners. Broadcasters are enthusiastic about clean room services because programmers have reliable links to viewers who are logged into OTT services or have monthly subscriptions. The goal, of course, is to monetize those first-party audiences, but that doesn’t work with upfront guaranteed deals sold against Nielsen ratings. With a smart TV or OTT operating system, however – think Roku TV, Fire TV, Android TV or Samsung Tizen – there’s a chance for real-time ad insertion sold against an actual user or household ID. It’s notable that Disney’s announcement does not cite major cloud marketing companies such as Google and AWS, focusing rather on the data and identity vendors that operate across channels. “It was important for our clean room offering to be cloud agnostic to provide brands with scale and variation,” Lisa Valentino, Disney ad sales EVP, said in a statement. 

VideoAmp 完成 2.75 亿美元融资

One of the biggest beneficiaries of Nielsen’s slow-motion train wreck this year must be VideoAmp, the video advertising measurement startup. Case in point, VideoAmp just raised a $275 million investment round at an eye-popping $1.4 billion valuation. That’s a serious jump from 2019, when VideoAmp raised $50 million with a $200 million price tag, The Wall Street Journal reports. VideoAmp is a potent challenger to Nielsen because its roots are in linear but it's also known for data-driven video. Customers use it for YouTube ad serving and analytics, as well as for being an early measurement partner in first-party data services, such as Google’s Ads Data Hub and Snowflake’s new Media Data Cloud (see above). But VideoAmp is also a proponent of TV panel data via partnerships with HyphaMetrics and TVision. VideoAmp’s co-founder and CEO, Ross McCray, said the funding will compress three years of product road map work into one year. Notably, Nielsen is in hyperdrive to get to market with Nielsen One, a cross-channel currency to replace the Nielsen linear standard ratings, with plans to launch one year from now.

SurvivorNet 如何构建第一方数据策略

SurvivorNet’s first touch with its readers is usually at the beginning of a life-or-death experience – a cancer diagnosis.

Which means that SurvivorNet, a health resource for patients and caregivers, had to tread with the utmost caution and care when it developed a first-party data strategy.

The CEO of SurvivorNet, Steve Alperin, founded the site after he lost his father to esophageal cancer. He was haunted by the possibility that, because of information gaps, his father didn’t receive the right treatment at the right time.

“When you get sick, it’s too hard to figure out what to do,” Alperin said. Because of his background in the news business, he decided that he could help fill those information gaps.

SurvivorNet offers detailed health information to empower patients and their caregivers as they go through cancer treatment.

By Q2 of next year, SurvivorNet will have completely built a custom content journey for the 10 most prevalent cancers, which account for nearly 90% of all cancers.