一、品牌

特斯拉上海工厂年产能超75万辆，成全球产能最高工厂

苏泊尔：上半年实现净利润9.32亿元，同比增长7.77%

苏泊尔发布业绩快报，2022年上半年实现营业收入103.24亿元，同比下降1.05%；归属于上市公司股东的净利润9.32亿元，同比增长7.77%。公司一季度内销实现了较快增长，二季度虽然在4-5月份受疫情和国内消费需求的影响增速有所放缓，但公司得益于线上渠道转型战略成功落地，在6.18大促上的表现较为优异。

戴尔：到2030年，戴尔旗下所有工厂75%的电力将来自可再生能源

戴尔科技集团发布2022财年ESG报告。报告显示，戴尔积极使用新能源，到2030年，戴尔旗下所有工厂75%的电力将来自可再生能源，到2040年，这一比例将上升到100%；截至2022财年，戴尔33.9%的员工由女性组成，全球管理团队中女性的比例为28.2%。到2030年，女性在公司全球员工中的比例将达到50%，在领导岗位上的比例将达到40%。

二、互联网平台

腾讯计划关停数字藏品业务“幻核”

TikTok的平均用户使用时长超过YouTube

 TikTok的用户月人均使用时长达到了每月23.6小时，超过了YouTube的23.2小时。Tik Tok的用户支出在2022年第一季度达到了8.4亿美元，迄今为止其用户支出总额已超过46亿美元。

字节跳动回应自研芯片：无CPU/GPU等通用芯片计划，自研视频编解码芯片用于视频推荐

三、服务机构

2022 OEGC·巨量引擎游戏大会，发布“全域经营”解决方案

四、案例

日本花王广告

福州城市公益广告“放飞自我”

五、趋势洞察

商务部：多措并举积极推动优质消费品进口

今天（7月20日）下午3时，国务院新闻办公室举行新闻发布会，商务部副部长盛秋平、海南省副省长、省委自贸港工委办主任倪强介绍2022年中国国际消费品博览会有关情况，并答记者问。商务部市场运行和消费促进司司长徐兴锋表示，商务部与相关部门一道，采取多种措施，积极推动优质消费品进口，满足人民群众多元化的消费需求。重点开展了以下四个方面的工作：一是持续加大减税力度；二是积极发挥平台作用；三是大力发展新兴业态，也就是跨境电商；四是推进进口贸易便利化。（央视新闻）

Twitter官方：Twitter平台上的机器人账号数量占比不到5%

六、海外

Netflix 希望通过减少广告的订阅者流失来完成反弹

Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option.

Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the two million subscriber loss it was expecting.

To be fair, Netflix still saw 9% revenue growth for the quarter from new sign-ups. But Netflix expects churn to outweigh new growth – unless it can use advertising as a tourniquet to stop the bleeding.

“In some ways, we’re losing a million subscribers and calling it success – but really, we’re set up very well for the next year,” said CEO and Co-Founder of Netflix Reed Hastings on the company’s earnings conference Tuesday night, referring to the company’s anointing Microsoft as its ad sales partner of choice last week.

The news shocked the entire ad tech industry, which expected a programmatic veteran to win the crown over Microsoft, which has been sitting on the advertising sidelines after an early lead in online advertising, and only recently made a big move with its acquisition of Xandr.

Facebook 正在减少对新闻发布的友善态度

Looks like Facebook is backing away from news publishing.

Meta diverted engineering and product support away from the Facebook News tab and Bulletin, a newsletter service that competes with Substack, The Wall Street Journal reports. 

Facebook will reallocate those resources to “building a more robust creator economy,” according to a memo from Meta’s head of media partnerships Campbell Brown obtained by the Journal.

Facebook’s official dalliance with news publishing goes back to the News tab launch in 2019. At the time, Facebook entered multiyear agreements with publishers like The Washington Post, The New York Times and The Wall Street Journal that paid tens of millions of dollars (at the top end) to post content and stories. Facebook even tried to become a kind of CMS with the launch of Instant Articles, which never took off. 

But Meta decided not to renew its new deals last month.

The shift away from paid news is the result of Mark Zuckerberg’s flagging interest in the category, especially since many governments have written laws compelling Facebook (or Google) to pay to feature snippets or links for news stories.

The widespread condemnation of Facebook for propagating divisive and “fake” news on its platform didn’t help.