Morketing每日监测1.8:抖音上线快闪店,小米抢先入驻;ZEPETO在中国区下架;天猫2019年将投入百亿孵化100款破亿新品;Instagram广告在2018年增加显著;
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Morketing每日监测1.8:抖音上线快闪店,小米抢先入驻;ZEPETO在中国区下架;天猫2019年将投入百亿孵化100款破亿新品;Instagram广告在2018年增加显著;

【摘要】每日资讯速览!

1、小米:将与抖音联合发布战略级新品


小米公司昨日宣布,将与抖音联合发布战略级新品。双方将于1月10日同步发布全新的独立品牌红米Redmi,以及全球首个抖音快闪店。雷军曾于昨晚发微博称,“今天被小米几大‘影帝’拉去,拍了人生第一支抖音视频”。


2、ZEPETO在中国区下架,据说中文版产品崽崽会很快面世

 

一款名为ZEPETO的游戏软件,于2018年的3月1日正式上线,这款APP来自一家叫Snow的韩国公司(也即B612咔叽的母公司),据外媒motherboard报道,至少有100万青少年使用它与朋友联系,并使用3D化身与陌生人社交。


3、Socialbakers:2019年最重要的社交媒体趋势报告


Socialbakers发布了新报告“2019年最重要的社交媒体趋势”。


Instagram vs. Facebook


与Facebook相比,Instagram的受众规模较小。但是Instagram用户的参与度比Facebook高得多。这表明Instagram是在较小的范围内获得质量较高的参与的首选平台社区,并可能成为2019年的趋势。


Instagram vs. Facebook Ads


通过比较2017-2018年的广告支出情况,我们发现Instagram广告在2018年增加显著,而Facebook的广告支出则在减少。从新闻推送到故事,广告形式也在发生重大转变。


4、TCL集团重大资产出售获临时股东大会通过,将剥离家电等终端业务


TCL集团召开2019年第一次临时股东大会,其剥离消费电子、家电等智能终端业务以及相关配套业务,聚焦于以华星光电半导体显示产业为核心主业的重大资产出售方案最终闯关成功。在临时股东大会上,与此次重大资产出售方案相关的14个议案全部获得表决通过。

 

5、天猫2019年新品战略:将投入百亿孵化100款破亿新品


天猫发布2019年的新品战略,提出“双百计划”,要投入百亿规模资源,为品牌新品提供流量曝光、供应链创新、新品研发、跨界合作等服务,目标孵化100个单品成交破亿的新品。天猫品牌营销中心总监段玲表示,2019年,天猫新品孵化计划将会面向中腰部商家开放,天猫小黑盒也将全面改版,优质新品将会在淘宝、天猫APP获得差异化展现。


6、中国移动与字节跳动签战略合作框架协议


中国移动与字节跳动在京举行战略合作签约仪式。根据协议,中国移动与字节跳动将整合双方优势能力及资源,在精细化广告宣传,联名流量卡/流量包,RCS(融合通信)及相关增值业务,IDC、专线、CDN(内容分发网络)等新型通信基础设施,统一认证,5G,内容运营,以及产业资本等多个领域展开深入合作。


7、云集微店本月将赴美申请IPO


据IFR,社交零售平台云集微店本月将赴美申请IPO。此前,据路透社援引知情人士,云集微店已聘请投资银行进行首次公开发行,计划于明年初在美国上市,目前已委托摩根士丹利、瑞士信贷和摩根大通领导,在纳斯达克证券交易所上市。该知情人士透露,云集微店计划在IPO中筹集约10亿美元资金,获得70~100亿美元的估值。但云集微店、摩根士丹利、瑞士信贷和摩根大通的发言人均拒绝对此置评。


8、IBM 的天气频道因涉嫌非法收集用户数据被起诉


洛杉矶市于上周四向加利福尼亚州法院提起诉讼,称 IBM 旗下的天气频道在用户不知情的情况下,搜集用户详细的地理位置数据,并将其用于与业务不相关的商业用途,包括定向营销、帮助对冲基金研究消费者趋势等。


9、虎牙直播CEO董荣杰:虎牙月活突破1亿,将筹建电竞公司


1月5日,虎牙直播在广州举办了上市后的首个盛典活动。在活动现场,虎牙CEO董荣杰表示,公司2018年的月活用户已经突破1亿。董荣杰称虎牙也将在2019年筹建电竞公司。其中,包括虎牙新建的守望先锋战队在内的许多新业务和新产品都会由这家电竞公司来经营。


10、故宫回应故宫淘宝彩妆下架:无质量问题,将深化研发


此前,北京故宫文化服务中心通过“故宫淘宝”微博表示,其原创系列彩妆全线停产。故宫博物院回应称故宫淘宝决定第一批彩妆售罄后不再继续生产,转而潜心研究,深化研发,力争开发出媲美国际一线品牌的产品。同时表示,有媒体报道称故宫淘宝彩妆因质量问题停产,这属于一种误读,更不涉及其他故宫彩妆产品。


11、饿了么口碑宣布数字化升级“3个100万”计划


饿了么口碑宣布数字化升级“3个100万”计划:帮助100万线下用户新上线;福能100万商户数字化升级,推动行业进入数字化红利时代;新增100万就业岗位,推动区域经济持续发展。


12、天猫发布《2018中国新品消费趋势报告》


天猫联合阿里研究院发布的《2018中国新品消费趋势报告》,报告显示,2019年新品9大趋势为:让试听体验更极致的高清设备、智能家居家电、医美型护肤品、为单身人士开发的胶囊系列、为精致男性提升开发颜值的单品、专为女性研发的游戏硬件、极致配方类的护肤品、IP联名类商品和基于“讲究生活”而开发的新产品。支付宝小程序增加入口,下拉直接进入小程序收藏


13、吴亦凡为何代言了良品铺子?


听说2019年01月07日最令人感到惊讶的消息之一,便是吴亦凡代言了良品铺子并推出了经典年货礼盒版TVC。


 

14、激发灵感!2018广告文案金句

 

Timberland 


我走的时候叫 Timberland 
回来时才叫 踢不烂


 

微信 


世界再大
不过你我之间

 

 

15、Pivotal预测亚马逊广告收入将达到380亿美元

 

Pivotal Research forecast Amazon’s advertising revenues will reach $38 billion by 2023, growing faster than any other Amazon business in that time. The investment research firm also initiated coverage of the ecommerce company on Monday.


Pivotal’s coverage of Amazon was spurred this summer at Cannes and in conversations with marketers about the looming presence of the Amazon Advertising Platform, said senior analyst Brian Wieser.


Industry execs spoke about Amazon with a sense of urgency that crystallized how its ad platform, and commerce in general, would reshape how marketers allocated investments, he told AdExchanger.

 

16、营销人员指南:语音激活设备正在成为主流?

 

Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology.


While speech recognition software has been around for decades, voice activated devices are just hitting the mainstream. In 2011, Apple debuted Siri on the iPhone 4S. When Amazon introduced the Alexa-enabled Echo in 2017, consumer adoption sped up. Today, 58% of Americans own at least one smart speaker, according to Edison Research and NPR.


Most people engage with voice today to play music (70%) and check the weather (64%), but the technology is quickly becoming ingrained in daily habits. Almost three-fourths of smart speaker owners use their voice activated device every day, according to Adobe.

 

17、Apple的ITP2给营销人员带来了什么?


he reviews are in, and ITP2 is the sequel that marketers hoped would never come.


Intelligent Tracking Prevention 2.0 is the recent Apple initiative that throws a major kink into mobile conversions. It’s already despised by some marketers, but how much exactly depends on their reliance on iOS and the Safari browser.

Months after it went into effect, I’ve found that ITP2 still elicits blank stares from some clients. Others, meanwhile, already see a significant disruption to their measurement and campaigns.


I advise both the aloof and the engaged to skip the hand-wringing. Instead, let’s focus on workarounds that will help limit ITP2’s effects.

 

18、广告负载实际上正在增加,但这不会抵消电视的长期负面趋势


TV is a fundamental part of any marketer’s mixed media model. For many brands, TV is the highest performing inventory source.


Yet the trends are unquestionably negative for TV advertising overall, though TV is not dead nor will it be any time soon.

While higher ad loads helped neutralize falling TV viewership in recent years, they aren’t a long-term solution. What may help offset the confluence of negative TV trends in 2019 – a year that promises dramatic changes in the industry – is a significantly sharper focus on targeting, measurement and innovative ad formats.


The biggest negative trend facing TV is, of course, shrinking viewership – a 2-4% continued year-over-year decline, according to Nielsen, depending on whether you include virtual multichannel video programming distributor (vMVPD) distribution.

 

19、程序化营销人员2019年清单


The new year provides great motivation for marketers to breathe fresh air into dated media strategies, or at least to ensure they’re not falling too far behind the curve. Here’s a checklist to help advertisers ensure they’re braced for the ad-buying innovations and disruptions to come in 2019.


Have solid contracts with partners in place


A run of flashpoints throughout 2018 –including the furor over ad tech vendors bid cachingand growing suspicions over kickbacks — highlighted the limited view many advertisers have into their programmatic campaigns. They also revealed how few advertisers have solid contracts in place with their suppliers to ensure their interests are protected. That’s likely to change this year as more money moves into programmatic and more advertisers review their partners and the ways they’re spending their money.

内容源自互联网,经Morketing整理原创发布。

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