1、拼多多与格兰仕集团达成全面战略合作

世界最大微波炉制造商格兰仕集团与拼多多正式建立长期全面战略合作关系，格兰仕生活电器营销部总监吴毅表示，双方将联合推出定制化的产品，满足不同地区消费者的差异化需求。拼多多联合创始人达达表示，“双方将着眼3至5年的发展，在产品创新层面持续投入。拼多多会持续倾斜资源予以支持，不会局限于短期利益。”

2、芒果TV总裁蔡怀军：20亿元融资将主要用于自制内容

芒果超媒去年6月启动的20亿元配套融资已于近日顺利完成。“这20亿大概有75%会用于内容库的扩充，大部分资金用于芒果TV自制综艺和剧集。”5月28日下午，芒果TV总裁蔡怀军在中国网络视听大会上表示，芒果TV的剧以后主要是定制剧，也会从市场上买但量很小，“我们希望把自己制作综艺节目的经验复制到做剧。从立项之初到播出，层层监控，让风险和成本可控。”

3、沃尔玛任命谷歌前副总裁苏雷什·库马尔担任CTO、首席发展官

沃尔玛近日确定了新的CTO人选，在谷歌、微软和亚马逊有过高管经历的苏雷什·库马尔将成为沃尔玛新任CTO，并将于7月正式开始相关任职。除担任CTO负责沃尔玛技术策略的制定之外，苏雷什·库马尔还将担任沃尔玛的首席发展官，领导沃尔玛实验室。苏雷什·库马尔此前在谷歌担任副总裁和展示、视频、应用广告和分析业务的总经理。

4、秒针系统收购第三方全媒体音频监测平台RadioBuy

第三方营销数据技术服务商秒针系统宣布完成对第三方全媒体音频监测平台RadioBuy的收购。秒针系统总裁赵洁表示：“通过此次战略收购，RadioBuy旗下人才、专利、技术、产品、客户、品牌等资源将全面融入秒针系统。今后，秒针系统将持续为RadioBuy客户提供稳定服务，并继续投入研发创新资源，全面升级音频广告的测量体系，打造一站式全域营销智能解决方案。”

5、Prada入驻寺库，系首次与中国电商平台合作

寺库与Prada集团签订合同，将根据Prada基于分销的控制和品牌形象保护的战略，从2019年6月在寺库平台上开始提供Prada和Miu Miu的产品。这也是Prada首次与中国电商平台合作。

6、《王者荣耀》如何通过广告为自己打造正面形象？

由腾讯体育主办，特步冠名赞助的第三季企鹅跑已在本月初正式宣布回归。今年，腾讯体育企鹅跑将与《王者荣耀》联合策划，升级为“2019企鹅跑·王者快跑”，6月起，包括上海、杭州在内的十座城市将会陆续展开一系列大型运动派对。

在6月即将到来之前，腾讯体育发布了TVC号召年轻人们一起参与这场夏季运动派对，当然了，其最核心的受众人群自然是《王者荣耀》的玩家了。

7、2018年内容行业融资超700亿！平台占7成，短视频最吸金

互联网内容行业，指依托互联网技术，生产、传播和销售内容产品及其服务的行业。它融合内容生产者、平台、技术工具以及第三方服务商等多个主体，包含图文、音频、视频等多种介质的内容产品，以及广告、电商、版权、知识付费等多种形式的营销服务。

为全面了解这个新兴行业的投融资情况，新榜研究院与CVSource投中数据联合发布《中国互联网内容行业投融资报告（2017-2019Q1）》。

本报告研究范围是，2017年1月1日至2019年3月31日，明确表示从事于股权投资的中外投资机构、基金和个人以及以战略投资为目的的企业和个人所发生的投资于中国大陆地区互联网内容行业的行为。

8、美媒：苹果手机中发现大量追踪程序，可能在人睡觉时泄露隐私

许多时下大火的iOS应用程序会在用户不知情的情况下泄露个人数据。在一项《华盛顿邮报》进行的实验中，工作人员将iPhone连接上一个监控软件，随后竟然在iPhone中发现了近5400个追踪程序，这些追踪程序可以从手机向第三方跟踪公司不断发送个人数据。

9、LiveRamp Q2营收同比增长30%，尝试扩大身份数据

LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year, according to its earnings report released Tuesday.

The company’s gross profit also grew year over year, from $36.4 million to $40.6 million.

LiveRamp is still shaking off the blow from Facebook’s third-party data prohibition. The company estimated that the Facebook losses checked total revenue by 10%.

10、LinkedIn收购独立的跨设备身份公司Drawbridge

The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June.

Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other and how many Drawbridge employees will also join.

The company raised $70 million since it was founded in 2011, and its headcount has declined more than 30% over the last two years, according to LinkedIn Premium data.

11、报告：什么是CDP？

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data Platforms (CDPs) allow marketers to break down first-party customer data silos to unify and normalize contact information.

MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:

12、用户花费在Facebook、snapchat的时长下降，但Instagram增长

eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018.

“Facebook’s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create ‘time well spent,’ resulted in less daily time spent on the platform in 2018 than we had previously expected,” said eMarketer principal analyst Debra Aho Williamson.

13、GDPR生效一年后，很多app依旧在未经用户允许的情况下收集数据

While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less.

The front door may be locked, but the basement windows are wide open.

Unauthorized data harvesting from mobile apps has continued nearly unabated in the year since Europe’s General Data Protection Regulation came into force last May.

14、Facebook推出可玩广告和奖励视频

Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday.It’s available within rewarded video and interstitial placements.

In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the Audience Network. Until now, developers could only monetize via rewarded video on a case-by-case basis after being vetted by Facebook.

15、美国用户Facebook的使用时长降低

Facebook and Snapchat are slowly but surely losing engagement in the United States. Average daily time spent on Facebook decreased by three minutes in 2018, while time spent on Snapchat has plateaued over the past year, according to eMarketer. Time spent on Facebook will remain flat this year, with US adults spending roughly 38 minutes with the platform per day across all devices, down two minutes from eMarketer’s previous forecast. By 2020, average daily time spent on Facebook will drop to 37 minutes.