1、优衣库回应KAWS抢购：每款花色限2件，将加强店员配备

针对优衣库与美国当代艺术家KAWS合作的“KAWS：SUMMER”系列抢购事件，昨日晚间，优衣库回应称，为尽可能满足更多顾客的购买需求，这一季优衣库与KAWS联名商品线上线下每件每款花色限购2件，同时在店铺加强店员配备，保证店铺正常运营秩序。同时，将汇总各市场状况并根据具体需求制定下一步补货计划。

2、中国与联合国将在杭州建立大数据研究所

从“中国－联合国统计能力开发信托基金项目十周年成果总结会”上获悉，国家统计局与联合国经济和社会事务部将在杭州建立大数据研究所。这是联合国机构首次与相关国家合作建立大数据研究所，也是中国－联合国统计能力开发信托基金搭建的国际合作平台结出的最新成果。

3、库克：苹果会进一步保护隐私，这是合理要求

苹果在WWDC大会上表示，将为用户打造更多保护，包括Sign in with Apple功能。苹果CEO库克表示，这一承诺并非为打击Facebook和谷歌。“我们没有想打击任何人——我们的关注点在用户身上。用户想要在网页中浏览时不受监控，而我们会进一步保护隐私。我认为，这是一个非常合理的要求。”库克认为，用户越来越“认识”到隐私和安全的重要性。

4、5G商用牌照最快本周发放，8月份或推出5G套餐

有业内人士表示，5G商用牌照最快将于本周内发放，两个月后将出台5G资费套餐，价格不高于4G套餐，但5G用户数量的爆发则要等到明年。

5、亚马逊为Prime会员推出免费当日送达服务

据外媒报道，亚马逊开始推出面向Prime会员的涵盖1000多万种产品的当日免费送货服务，亚马逊高管在上一次财报电话会议上表示，“公司将在2019年第二季度斥资8亿美元，将Prime会员标准发货时间从两天缩短为一天”。该公司高管们表示，该计划将首先在北美启动，最终将推广至全球范围内的Prime服务覆盖市场。

6、腾讯放弃收购韩国游戏公司Nexon

据韩媒消息，在5月31日结束的韩国游戏公司Nexon出售案中，参与竞标的五家公司是Kakao、Netmarble、MBK Partners、KKR与贝恩资本，腾讯公司并未出现在此轮名单上。 Nexon旗下的Neople是《地下城与勇士》等游戏的开发商。

7、领英本土化App赤兔将在7月31日下线

领英于2015年针对中国本土市场打造的职场社交App赤兔发布站内信，称其将于今年7月31日正式下线。领英方面表示，“领英内部曾有两个团队分别负责LinkedIn领英App和赤兔App的开发和运营，在我们决定把重心放在LinkedIn领英App的持续优化及升级后，两个团队进行了合并。”赤兔用户可自行登录赤兔账号对自己的资料和内容下载保存到本地。

8、YY上线“音福K歌”，主打“社交+K歌”模式

酷传数据显示，YY近日上线一款K歌应用“音福K歌”。与市面上现有的唱吧、全民K歌等其他K歌产品类似，音福K歌同样主打“社交+K歌”。用户可以在App中跟随伴奏演唱歌曲并发布。并可以为其它用户演唱送花、评论，或者添加好友。“音福K歌”在主页引入了直播功能并命名为“歌房”，用户可以进入房间点歌并演唱，与房间的观众互动。

9、云集2019年Q1净利润1690万元，同比扭亏

云集今日公布了其上市以来的首份财报。根据财报，2019年第一季度，云集总营收为33.856亿元，同比增长53.2%；同期实现净利润1690万元，按非通用会计准则计算的净利润为4310万元，同比扭亏。云集一季度的GMV为68亿元，同比增长93.7%。在会员数方面，截至2019年3月31日，云集交易会员数量为710万人，累计会员总数900万人。

10、京东金融618反转广告：这都什么时候了？你还......

随着京东618年中购物节的开启，各种省钱玩法、必购清单、优惠神券等成为大众的讨论热点。而京东金融App，作为一个包含理财、信贷、转账、生活服务、加码京东商城购物优惠等多种便利功能的App，也在618期间做了一系列动作来推广平台，给用户发放福利。

11、腾讯动漫在西湖做了一棵相思树，美到心动

在二次元年轻人的世界里，《狐妖小红娘》简直是近年崛起的国漫之光，一直拥有超高人气。相思树，是剧中贯穿始终的爱情象征，传说有情人在树下许愿，就可以转世续缘。

腾讯动漫联合狐妖小红娘手游，打算把一棵会发光的树，种在如画的爱情圣地西子湖。

12、凯度：2019年全球品牌足迹报告

今年，共50个品牌上榜全球品牌榜单，其中消费者触及数上10亿的有17个。可口可乐连续七年蝉联榜首，仍然是全球消费者购买次数最多的品牌；本地品牌榜单中有14个品牌消费者触及数上10亿，伊利、蒙牛上榜，分别位列第10与第14。

在全球品牌榜单中，可口可乐消费者触及数遥遥领先，领跑榜单。这17个品牌中，属于食品饮料行业的有：可口可乐、美极、乐事、百事、雀巢咖啡、营多、家乐、雀巢、雪碧。中国品牌未上榜该榜单。

13、百度副总裁郑子斌将离职

百度公司副总裁郑子斌将于近日离职。郑子斌于2010年5月加入百度，先后负责百度商务搜索部、大数据部等部门。2019年2月，在百度的干部轮岗调整中，郑子斌转而负责创新业务。另外，原百度搜索公司中层干部，负责本地业务的傅海波也已离职。

14、Google、亚马逊可能会遭遇新的反垄断法律制裁

After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some concessions but escaped significant penalties, with FTC Chairman Jon Leibowitz declaring at the time, “The law protects competition not competitors.”

DOJ and FTC divvy up Google, Amazon. But almost from the moment of that decision, critics have been calling for round two. Now, according to multiple reports, the U.S. Justice Department (DOJ) and FTC have come to an agreement to divide up potential new antitrust inquiries involving Google and Amazon, with the DOJ taking Google and the FTC taking Amazon.

According to the NY Times, the broad and vague areas of inquiry are Google’s “advertising and search practices.” These are probably the same issues and questions the Europeans have been focused on for the past six years. The FTC, which had formed a task force to “monitor competition in U.S. technology market,” is now referring all Google-related antitrust questions and matters to the DOJ, according to multiple reports.

15、广告行业遭遇瓶颈期，什么时候才能恢复元气？

Would you work a full-time job for four months without being paid? Could you?

“Once upon a time, the agency was the most important outside relationship most clients had,” said Bill Duggan, group evp for the Association of National Advertisers.

That is no longer the case.

Agency leaders, trade groups and CMOs have united in decrying the conditions of General Mills’ ongoing creative review, which include 120-day payment terms, “blind” briefs and complete ownership of creative concepts from winners and losers alike.

General Mills, which declined to comment on the RFP, didn’t start this trend. Its approach mirrors that of other major advertisers—and the agencies that agreed to sign their contracts.

16、2018年 美国播客广告营收增长了53%

U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to research by IAB and PwC. The report also predicts that domestic podcast marketplace revenues will double to over $1 billion by 2021.

Why we should care

Fifty-one percent of Americans over the age of 12 have listened to a podcast and 22% have listened in the past week. Seventy-eight percent of listeners say they don’t mind branded sponsorships. Combine that with audio-first technologies baked into smart speakers and cars and advertisers are realizing that podcasts are a marketing platform that is a constant companion to millions of potential customers.

The report also indicates that tracked direct response ads have declined from 73% of all podcast ads in 2016 to 51.6% last year. This decline coincides with the rise of branded content campaigns and brand awareness ads, suggesting that podcasts may be more efficient for campaigns that do not require tracking via a unique code or URL.

17、抖音海外版在测试兴趣定向的广告

TikTok wants to prove it is an effective ad platform — quickly.

TikTok’s ad platform, available in beta to a select number of agencies, is testing interest-based targeting, custom audience and pixel tracking, according to four advertising executives. Those options are in addition to targeting by age, gender, location, operating system and network on the device. Sales leaders at the short-form video app have been telling agencies they plan to release this beta version of its self-serve ad platform more widely in July, sources said. (Adweek first reported plans for a biddable option and more targeting in February.)

With these updates to its ad system, TikTok is looking to attract marketers who are interested in the app but wary of its performance. In a March Digiday+ survey of 231 media buying executives, respondents ranked TikTok as the platform with the least effective audience targeting capabilities.

18、电视视频服务供应商如何克服内容发现难题？

Pay-TV customers have never had more options.

According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services.

Yet content discovery hasn’t changed much from its cable TV roots. Pay-TV customers still have to click through long TV channel guides and jump between platforms to track and follow TV programs across SVOD and linear TV services. While 80% of TV viewers think subscription OTT services have done a good job evolving discovery to match content proliferation, only 57% of viewers felt the same way about linear pay-TV services, according to an industry report. Why? A disjointed, time-consuming, pay-TV content discovery experience leads viewers to miss out on content they might enjoy and drop off from shows they do watch.