1、央视：手机广告“精准推送”，暗藏商业逻辑

 据央视新闻微信公众号报道，手机广告“精准”推送，暗藏商业逻辑。相关部门发现，相当多的App都存在过度收集个人信息的情况。

大部分手机应用在下载安装时都会被要求开通多项权限，包括通讯录、摄像头、短信、录音、位置等。正是这些授权，使得用户的信息被记录下来。一些企业过度采集用户个人信息，目的就是根据用户的消费行为分析，精准匹配投放商业广告。

2019年1月起，中央网信办等四部委决定在全国范围内组织开展App违法违规收集使用个人信息专项治理。专家介绍，监管部门出手治理整顿，意味着划下了一条红线。有关部门将督促指导相关企业堵塞漏洞，提高对网络犯罪的防范能力。

2、微信回应微信账号被公开买卖：对违规账号进行梯度封禁处理

2月16日，微信称，对于买卖微信账号的行为，一旦被发现核实，平台会对违规账号进行梯度封禁处理。为从根源上打击养号黑产，微信安全团队一直执行着代号为“死水行动”的项目，旨在削减黑产养号的绝对数量，从根源上努力净化微信的健康生态。

3、腾讯首款智能音箱项目叫停，或与组织架构调整有关

腾讯第三次组织架构调整已过近半年，但各部门及事业群的业务整合还在继续。整合带来的震荡直接体现在产品的命运上，36氪从多位知情人士处获悉，腾讯听听智能音箱项目已经暂停。这款产品于2018年4月上线，由当时腾讯移动互联网事业群（MIG）旗下的智能创新业务事业部研发。

“（听听）不做了，之前产的货卖完应该就不生产了，”一位接近听听团队的知情人士向36氪透露，“不过，售后维修还是有的。”自去年9月14日起，腾讯听听微信公众号就再无更新。

对此，听听方面回复36氪称，“在智能音箱这条产品线上，在新型号叮当带屏音箱发布上市后，我们还将会继续保持先前听听产品的正常的销售与服务不变。”

4、华为发布硬核广告回怼5G禁令

据外媒报道，华为近日在新西兰刊登了一则硬核广告，“没有华为参与的，就像是没有新西兰队参与的橄榄球赛”。该广告还称，若没有华为，新西兰将错失最先进的5G技术，消费者将因高价格而蒙受损失。

5、eMarketer：2018年Q4Facebook北美平均每个用户广告收入增长30%

Facebook一直受到主流媒体的抨击，但其品牌安全和隐私丑闻并没有吓阻广告商。在2018年第四季度收益报告中，这家社交巨头公布了其北美平均每个用户的广告收入（AARPU）增长了近30%，广告客户比以往更多了。

Facebook在数字广告收入中所占的份额远远超过其在使用量中所占的份额。去年，美国成年人在手机上访问Facebook每一小时带来的广告收入为0.73美元，比前一年增长约35%。

6、新文化：子公司与百度网讯签订聚屏推广服务业务合作合同

新文化(300336)2月17日晚间公告，全资子公司郁金香于近日与百度网讯签订了聚屏推广服务业务合作合同，此次是继2016年公司在资本层面投资百度旗下“百度视频”后，与百度体系完成的又一次业务层面的深度合作。

7、ZARA回应“丑化中国模特”：并非丑化，照片未PS

据媒体报道，2月15日，ZARA在微博发布新彩妆产品宣传，其中中国模特李静雯满脸雀斑的照片引发争议。

针对此事，ZARA回应表示，没有刻意丑化亚洲女性，宣传面向全球不是针对中国市场，模特是西班牙（总部）选的，审美观不同，而且照片是自然状态下拍摄，完全没有PS。

8、可口可乐股价历史新高后又剧烈波动

北京时间2月14日晚间，可口可乐发布2018年年报，2018年营收同比下滑10%，股价周四大跌8.4%，创下近年来的最大跌幅。2013年开始，可口可乐收入规模进入停滞期，小个位数下滑持续了接近16个季度（4年）。直到2017年，收入出现加速下滑，其中2017年第四季度收入同比减少20%之多。在这5年之中，可口可乐的利润起伏不定，到2017年第四季度甚至出现36.6亿美元亏损。

2017年可口可乐完成一轮重大战略调整。这个战略调整帮助可口可乐更加聚焦其核心竞争力的业务，为2018年后相当长一段时间的持续提升经营效率以及盈利能力，打下基础。

9、花椒六间房CEO：直播行业监管政策应该不会再有大调整

花椒六间房CEO刘岩表示，政府是否会对直播行业出台具体的审核标准不太好说，但直播领域今天该做的，不管是行业的自律，还是监管部门给出的相关规定，在两三年前就已经出现了，所以应该不会再有大的调整。

10、迪士尼可能开始收购广告技术公司

Disney has often been discussed as a potential buyer of ad tech, but hasn’t shown much interest in the category. It bought a majority stake in the streaming video technology BAMTech in 2017, and ended up taking a $469 million write down on the deal.

But now Disney is bringing on an ad tech property, TrueX, with the acquisition of 21st Century Fox. The big question for TrueX customers is whether Disney will internalize the tech, using it exclusively across Disney properties, or will retain it as a standalone ad tech business, Ad Age reports. Others major media owners face the same question, such as Comcast–Freewheel and AT&T–AppNexus. “Buyers want cross-marketplace solutions that allow us to implement in a consistent way," says Adam Gerber, president of global media at GroupM’s Essence. "The more walled gardens that go up, the more separation that's created, the more challenging it is for us to innovate. For us to innovate at scale we'd need to do a bunch of one-off [tests]. That's not efficient.”

11、亚马逊推出“Moments”营销工具

Amazon came out of beta with Amazon Moments, a subscription and loyalty program fulfillment solution. “Some marketers, especially in the loyalty space, created rewards programs that are points-based, and then had to figure out how to source physical products as rewards, how to get them to the customer, ship them, and so on,” Amazon’s head of digital marketing, Amir Kabbara, tells MediaPost. With Amazon Moments, a company can set requirements and their customer acquisition price, and Amazon will offer specific rewards or items that meet the price and then fulfill the delivery. It’s a way for brands and media companies to take advantage of their own research, he says. 

12、你觉得电视快死了吗？你忘了“诺弗勒;效应”

This is not the ‘death of TV’, as predicted for the past decade. But it is an evidence-based analysis of tectonic changes in the current landscape of media planning. And it hinges on the existence or absence of the Knopfler Effect.

Despite significant changes in the media environment – specifically the emergence of subscription and ad-funded video-on-demand (VOD) options like Netflix and YouTube, respectively – TV’s reach and the time spent with the medium by the total audience have held up remarkably well thus far.

Marketers who tend to be single, urban and more digitally obsessed have looked at their own lack of TV viewing, extrapolated it to the general population, and concluded that linear TV viewing is already in terminal decline. The data from this country and elsewhere has plainly shown that to be untrue.

13、寻找in-house媒体合作伙伴是营销人的当务之急

Finding talent to bolster in-house media capabilities was cited as one of the top concerns among marketers last year, according to research from ID Comms.

The outcome of the study was a surprise, given that just two years earlier marketers had said that their priority was ensuring they had the best agency talent working on their business.

However, with an increasing number of advertisers experimenting with some kind of in-housing model those priorities have shifted and now, nearly one-in-five (19%) chief marketing officers have stated that there is a need for greater internal talent investment.