Morketing每日监测12.6:寺库第三季度营收19亿元,同比增长23.5%;古驰母公司开云洽购高端羽绒服品牌Moncler;快手召开ACG光合创作者大会,30亿流量扶持二次元内容
日报

Morketing每日监测12.6:寺库第三季度营收19亿元,同比增长23.5%;古驰母公司开云洽购高端羽绒服品牌Moncler;快手召开ACG光合创作者大会,30亿流量扶持二次元内容

Eric · 2019-12-06 07:32

【摘要】每日营销资讯

甲方


沈晖:威马汽车的优势在于其精细化运营能力


日前,威马汽车创始人沈晖在接受采访时表示:“我们的目标是成为全世界第一个盈利的造车新势力。”“作为公司管理者,首先要考虑的是现金流健康,其次毛利率要为正,这样才能真正实现净利润为正,公司才会有持续经营的能力。”沈晖认为,精细化运营是关键,这也是威马汽车的强项。


寺库第三季度营收19亿元,同比增长23.5%


寺库公布财报称,2019年第三季度营收19.416亿元,同比增长23.5%,超出市场预期的2.4141亿美元;净利润6210万元,同比增长38.3%;GMV增长了66.8%,达到36.61亿元人民币。


新氧科技第三季度总营收3亿元,同比增长80%


医美O2O平台新氧科技发布截至9月30日的2019年第三季度财报,总营收为3.024亿元,同比增长79.6%。不按美国通用会计准则,净利润为人民币4050万元(约合570万美元),而上年同期净亏损人民币930万元。


天猫联合饿了么、飞猪发布「全国懒汉图鉴」


天猫大数据联合饿了么、飞猪共同发布「全国懒汉图鉴」,盘点全国各省的男人如何「花式偷懒」,并以「男人冬天有多懒」为话题发起互动,且在淘宝和天猫 APP 设置搜索彩蛋,消费者可搜索获得「偷懒」相关商品推荐,以及阿里巴巴旗下到家服务品牌勤鸽的服务推荐。


彩通发布 2020 年度代表色


今天,为全球提供通用色彩语言的彩通色彩(PANTONE)正式发布了 2020 年度代表色 「PANTONE 19-4052 Classic Blue 经典蓝」。官方对经典蓝的定位为「一种能够稳定人心的色彩」:永恒不朽的蓝色调,简约中流露优雅,就像是薄暮时的天空,引人深思、令人安心。彩通希望通过这个色彩帮助我们重新集中思绪,专心与厘清一切,一起跨入可靠稳定的新时代。


罗杰·费德勒以投资人身份加入 On 昂跑


瑞士运动品牌 On 昂跑及罗杰·费德勒(Roger Federer)近日正式宣布了他们的合作关系,费德勒以投资人及合作伙伴的身份加入 On 昂跑,并将与品牌创始人一同塑造 On 昂跑的未来。在参与产品研发、体育营销以及打造顾客体验的同时,费德勒还将其秉承的体育精神注入 On 昂跑对高标准的一贯追求。


古驰母公司开云洽购高端羽绒服品牌Moncler


据知情人士称,古驰母公司、法国第二大奢侈品巨头开云集团正就收购意大利高端羽绒服品牌Moncler进行探索性会谈。按周三收盘价计算,Moncler目前市值约为98亿欧元(约合108亿美元),消息人士称,两公司之间的谈判还处于初步阶段,不能确保最终达成交易。


乙方


SMS营销公司“Postscript”获得450万美元融资


据外媒报道,SMS营销公司Postscript于近日获得了450万美元融资。这笔融资由Accomplice领投,Kayak、Kevin Hale、Klaviyo、Elias Torres、Mathilde Collin以及Eric Rea和Dennis Steele参投。这笔融资将用于搭建Postscript的SMS营销平台。


字节跳动高级副总裁张利东再卸任字节跳动旗下公司高管职务


天眼查数据显示,12月4日,北京今日头条科技有限公司发生工商变更,字节跳动高级副总裁张利东卸任公司法定代表人、执行董事、经理一职,由陈韬接任。此前,张利东作为字节跳动的高级副总裁,主要负责今日头条的商业化。


媒介


Instagram限制平台广告推送,要求新用户提供出生日期


Instagram发布消息称,从本周三开始将会要求所有新用户提供出生日期,平台发送的广告如果与洒类及其它年龄受限的产品有关时,会加强限制,这样做可以更好保护年轻用户。此前,除非是特殊情况,一般Instagram只要求用户达到13岁,Instagram有10亿用户。根据Instagram的政策要求,推送赌博、节育广告时,只会瞄准那些年龄较大的用户。


快手召开ACG光合创作者大会,30亿流量扶持二次元内容


今日,快手在武汉举行ACG光合创作者大会,发布的《快手二次元生态报告》显示,从2019年至今,快手里的泛二次元内容达到1000万条,累计播放224亿次。快手宣布推出“快手原创动漫”与“国漫扶持计划”两大项目,拿出30亿流量扶持1万名二次元创作者,助力1000个新账号成长为优质创作者,最终出现100个100万粉丝级大号,以及打造10个优质国漫标杆。


Facebook起诉ILikeAd广告公司涉嫌欺诈,数十万用户信息泄露


据外媒报道,Facebook周四起诉一家香港ILikeAd广告公司,声称该公司诱使人们点击名人的照片和虚假的广告链接,从而安装恶意软件。Facebook称,这使得被告能够劫持用户的广告账户,即"账户接管欺诈",违反了Facebook的服务条款和广告政策。Facebook表示,自今年4月以来,Facebook已通知数十万用户,他们的账户信息可能遭到泄露。


趋势


淘宝发布《90后惜命指南》,食补、运动、医疗成最受欢迎方式


今日,淘宝双12发布《90后惜命指南》。数据显示,90后的健康焦虑更重于80后甚至70后,近年来,90后对养生、健康类产品的需求正在逐年增长,客单价和消费频次双双提高。食补、运动和医疗是90后最重要的“惜命”方式。近三个月,燕窝和食用阿胶糕在淘宝天猫平台的销量分别增长了146%、232%,肩颈按摩仪销量增长253%,宫颈癌疫苗的预约人数增长509%。


2019新式茶饮消费白皮书:中国茶饮市场的总规模在2019年将突破4000亿元


36氪研究院联合奈雪的茶发布的《2019新式茶饮消费白皮书》显示,中国茶饮市场的总规模在2019年将突破4000亿元,中国咖啡市场的总规模在2019年将接近2000亿元。中国茶饮市场总规模是咖啡市场总规模的2倍。此外,茶饮行业每年外卖点单量以50%的速度递增,90后成为新式茶饮主流消费人群。


海外


移动数据公司奥格里Ogury已获得5000万美元的C轮资金


Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D.


The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in June 2018.


Beyond growing its presence in Europe and APAC – Ogury recently opened offices in Germany, the Netherlands and Singapore and has designs on cracking the Japan market – CEO Thomas Pasquet said he plans to earmark a good chunk of the funds for product development centered on consumer choice.


联合利华新任CMO的任务是将其变成一个“未来的、完全数字化的、处于消费者营销前沿”的组织


Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a marketer who took over the top job at the beginning of the year, said in a statement that Braams is tasked with turning Unilever into a “future-fit, fully digitized organization at the leading edge of consumer marketing.” Earlier this year, Jope said he was looking to replace Weed with a “CMO++,” CNBC reports. At many of the world’s top brands, the CMO job is changing or outright disappearing, but in most cases it’s because the incoming (and upcoming) marketers have more responsibility in the business and control their own P&Ls.


Salesforce CEO在近期的电话财报会议上谈到新推出的CDP平台-customer360


Co-CEO Marc Benioff talked up Salesforce’s new customer data platform, Customer 360, on the company’s earnings call this week. Salesforce first introduced its CDP in June. “Every company needs an intelligent 360-degree view of their customer,” Benioff told investors. “This is what our customers have been asking for.” All the large marketing clouds have recently rolled out their version of a CDP. Oracle’s got one, Adobe’s got one – even Microsoft and SAP have tossed their hats in the ring. Related: Read AdExchanger's Q&A with new Salesforce Marketing Cloud CEO Adam Blitzer.


据Adobe Analytics数据,截至Cyber Monday结束,美国消费者的在线支出达到创纪录的94亿美元


On the heels of a record-breaking Black Friday, a subtle sense of relief could be felt — albeit briefly — throughout the marketing community as Cyber Monday closed out an intense week for marketers.


By the end of Cyber Monday, a record $9.4 billion was spent online in the U.S., according to Adobe Analytics, setting the record as the largest online shopping day in U.S. history. The firm also indicated that mobile transactions drove $3.1 billion of Cyber Monday sales, representing the highest year-over-year dollar growth for mobile.


Instagram正在帮助运动员在其平台上销售商品


Instagram is helping athletes sell merchandise on its platform. In November, Serena Williams’ clothing line released a new sequin jacket that could only be purchased through Instagram’s checkout feature, which closes purchases without users leaving the app. In the week after the exclusive product launch on Instagram, the photo-sharing app drove 50% of all sales for the whole fashion brand, The Wall Street Journal reports. Sports teams are getting in on the trend too: the Los Angeles Clippers use Instagram as a primary merchandising platform, with shoppable posts that drive back to an online store. Instagram wants in on the action of mobile commerce, which drove 35.6% of online sales in the past month, according to Adobe. And it sees athletes and sports teams as their own category of fashion influencers that can help it capture more purchase activity.


参议院纪要:联邦隐私法开始逐渐成形


A federal privacy law is still a blip on the horizon.


But listening to members of the Senate Commerce Committee dig into the details on legislative proposals to protect consumer data privacy at a hearing on the topic held Wednesday morning, you wouldn’t be laughed out of a room if you said that a bipartisan consumer protection law is at least a possibility in 2020.


“We have a lot of bills, but we have no federal law – I want a law,” said Sen. Richard Blumenthal, D-Conn. “[Here’s] a bulletin from outside the Beltway: People are angry and scared more than ever before.”



整理自互联网

已有0人收藏

已有0人点赞

发表评论

请先后参与评论

已有0