Morketing每日监测4.18:微信小程序全量开放激励式视频广告;IBM第一季度营收182亿美元,净利润同比降5%;宜家时隔37年再度更新logo
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Morketing每日监测4.18:微信小程序全量开放激励式视频广告;IBM第一季度营收182亿美元,净利润同比降5%;宜家时隔37年再度更新logo

【摘要】Morketing每日监测

1、“淘宝吃货”频道正式上线,将帮助500品牌实现万亿级销售额

 

“淘宝吃货”频道17日在手淘正式上线。官方称淘宝吃货将发力升级供给侧,推出一系列商业赋能计划:今年发布150个城市美食地图,与全球500个美食产业带达成战略合作,帮助超过500个全球食品品牌在3年内实现万亿级销售额。此外,淘宝还发布了“超级吃播计划”,短视频资讯App梨视频在发布会现场与淘宝宣布达成战略合作。

 

2、消息称亚马逊主营业务电商将退出中国,亚马逊回应:没得到通知

 

据《媒体训练营》援引知情人士消息称,亚马逊将在本周宣布退出中国,目前还没有确定最终公告时间,确切时间待定。据悉,一些亚马逊中国员工开始找工作了,今后亚马逊在中国仅保留两块业务,一是kindle,二是跨境贸易,其他业务将全部裁撤。

 

亚马逊客服称,没有得到这方面的任何通知,消费者不要相信网上的此类传言。此前有消息称,主营业务电商将退出中国,今后亚马逊在中国仅保留两块业务,一是kindle,二是跨境贸易,其他业务将全部裁撤。

 

3、IBM第一季度营收182亿美元,净利润同比降5%

 

IBM今日公布2019财年第一季度财报。报告显示,IBM第一季度营收为181.82亿美元,同比下降4.7%,不计入汇率变动的影响为同比下降0.9%;净利润为15.91亿美元,同比下降5%;来自于持续运营业务的利润为15.93亿美元,比去年同期的16.75亿美元下降5%。

 

4、Netflix 2019年第一季度营收45.21亿美元,同比增长22.2%

 

Netflix今日公布2019年第一季度财报,该公司第一季度营收为45.21亿美元,同比增长22.2%;净利润为3.44亿美元,同比增长19%。Netflix第一季度营收和每股收益均均超出华尔街分析师预期,但对第二季度每股收益和付费用户总人数作出的展望则均为未达到预期,受此影响,Netflix盘后股价跌近1%。

 

5、微信小程序全量开放“激励式视频广告”

 

微信官宣小程序“激励式视频广告”全量开放,通过这一广告新形态,非游戏类小程序商家可以通过更多富的应用场景获取广告收益,还可以完成对自家产品在更精准人群的广告投放。

 

6、亚马逊可“直播购物”,已面向中国卖家开放

 

美国公司亚马逊已开通直播购物“Amazon Live”。买家和卖家需要下载一个名为Amazon Live Creator的APP方可使用该功能,且该App目前仅支持iOS。此前仅有亚马逊品牌注册的美国专业卖家可以通过Amazon Live进行直播。而目前,亚马逊的直播功能已经在近期开始全面向中国卖家开放。

 

7、百威啤酒向春夏、郑云龙、屈楚萧发起灵魂拷问,你敢说“不”吗?

 

你是讨好型人格吗?你有勇气对自己不想做或者讨厌的东西说不吗?怎样才做到真我至上?

 

针对“真我至上”这个主题,百威啤酒(Budweiser)联合智族GQ向郑云龙、春夏以及屈楚萧递上午夜的邀请函,并分别对他们进行了一系列灵魂拷问。


 


8、百事大片重磅上线,更有邓紫棋、王嘉尔演绎全新品牌主题曲

 

2019年,百事可乐在全球范围推出全新品牌宣言“FOR THE LOVE OF IT 热爱全开",希望和年轻人一起释放个性与活力,尽情体验每一刻当下,为每一种热爱全力以赴。

 

与此同时,百事推出全"心"包装,并邀请实力音乐人邓紫棋加入百事家族与百事可乐代言人王嘉尔一起倾力演绎全新品牌宣传片。

 

 

9、斗米宣布首位代言人岳云鹏,招聘季拉开品牌升级序幕

 

德云社扛把子,被粉丝们亲切称呼为“小岳岳”的岳云鹏近日牵手招聘平台斗米,成为其首位品牌代言人。与此同时,斗米品牌全新海报和视频也在各大平台推广传播,拉起了今年该品牌升级的大幕。

 


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10、时隔37年,宜家再度更新logo!

 

近日,创立于1943年的瑞典宜家集团(宜家家居),时隔37再度更新logo,不过,不仔细看真的很难发现!

 


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11、eMarketer:2019年美国广告客户将2/3的预算用于移动展示广告

 

今年,美国广告客户将2/3的预算用于移动展示广告。自2015年以来,移动广告支出每年占网络广告支出的份额不断增长,尤其是搜索和展示广告。

 

2019年,预计美国广告商将在移动视频广告上花费164.1亿美元,占网络视频广告支出的45.6%,其他视频广告支出195.9亿美元。

 

12、传Facebook开发语音服务,将与亚马逊和苹果Siri竞争

 

Facebook正致力于开发一款语音助理服务,将与亚马逊Alexa、苹果公司的Siri和谷歌的Google Assistant服务展开竞争。这项开发工作由Facebook旗下增强现实和虚拟现实团队负责,这个部门从事硬件相关工作,其中包括该公司的Oculus等。

 

13、Netflix订阅用户达到1.48亿,将同迪士尼、苹果展开竞争

 

Shortly after two of its soon-to-be-streaming competitors, Disney and Apple, revealed more details of their upcoming OTT offerings, Netflix continued to build on its already gargantuan subscriber lead.

The streaming company now has 148.9 million subscribers worldwide, a 9.6 million increase over the 139.3 million it reported last quarter, it said today in a shareholders letter. Its domestic tally is now 60.3 million, up from 58.5 million last quarter.

 

14、迪士尼将花费数十亿美元控股的BAMTech打造为流媒体平台

 

BAMTech, recently rebranded as Disney Streaming Service, gets knocked because Disney took a $469 million writedown on its investment early this year after spending billions to acquire a controlling interest. Yet there’s a lot of upside there. “Everyone loves to hate on BAMTech, but almost none of these critics have any experience building, operating and assessing streaming tech stacks,” tweets Matthew Ball, previously head of strategy at Amazon Studios and before that strategy director for Otter Media.

 

15、亚马逊推出带有广告的免费流媒体音乐服务

 

Amazon has become a bigger player in the streaming audio business with the launch of a free, ad supported music service. The ecommerce giant is reportedly offering to pay record labels per stream, regardless of how much ad revenue it makes, Billboard reports. Amazon previously offered a music streaming service, Prime Music, as part of its Prime bundle. The launch of a standalone ad supported option demonstrates Amazon’s growing power in the music market and puts it in direct competition with Spotify, which doesn’t have Amazon’s deep pockets for expensive licensing fees.

 

16、数据监管条例对零售商收集用户数据并不友好

 

US retailers are upgrading their in-store tech to keeping the most transactions in brick-and-mortar locations, and head off Amazon’s growth. Apps or facial-recognition tech help people breeze through checkout. Interactive mirrors recommend outfits. Beacons and Bluetooth ping promos to phones and connect to mobile IDs. But retailers run different risks with data collection than ecommerce and social media companies.

 

17、宏盟集团CEO John Wren表示宏盟不会像阳狮那样花大笔资金收购公司

 

As Madison Avenue’s big-ticket acquisition spree continues, Omnicom Group Inc. intends to stick with smaller deals.

 

The ad giant will continue to focus on bolt-on acquisitions and data partnerships, the company said Tuesday during its first-quarter earnings call with analysts. Omnicom owns agencies such as BBDO, OMD and FleishmanHillard.

 

The agency business has seen a slew of activity on the M&A front as the sector tries to modernize and keep up with changes brought on by the rise of digital advertising.

 

18、迪士尼整合跨平台广告位,为买家提供更吸引人的受众细分

 

Disney is on a mission to unify its inventory across platforms and offer buyers alluring scale against much smaller audience segments.

 

In the new Disney platform, buyers will be able to find their target audience across ESPN, ABC and Freeform with a single buy. They can also find larger pools of content. If they want news, for example, they can pair ESPN with ABC News. And just weeks ago, the 21st Century Fox deal closed, adding FX and National Geographic inventory to the group.


19、Epsilon具体拥有那些第一方数据?


When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data.


But while Epsilon has deep experience working with its clients’ first-party data and managing their CRM databases and loyalty programs, it doesn’t actually own first-party data – depending on your definition of the term.

Epsilon has access to personally identifiable information, but it doesn’t actually generate that data on its own. It aggregates third-party data to enrich clients’ CRM files and loyalty programs. And it can match offline data to a digital ID and tie together different profiles under the same household.


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