致陪伴新消费Daily成长的每一位读者朋友们：
见字如面。
2020年6月15日，新消费Daily发表了第一篇文章《日销超10万茶包，茶业新秀“ChaLi茶里”有望超越百年品牌立顿？| 新消费Daily·品牌记①》。
那时的新消费市场处于爆发前夜，新消费Daily嗅到了这丝气息，并打算长期追踪、研究这些可能会成为消费市场明星的新锐品牌们。
于是，在后来的两年多时间里，我们以探求新消费市场规律，挖掘品牌发展的底层逻辑为核心，陆续推出了融资追踪、品牌观察、看赛道、品牌对话等系列内容，记录新一代消费品牌成长。
2020年11月28日，新消费Daily发布了《2020年新消费投融资盘点：近200起投融资、28个过亿项目......哪几个潜力市场值得挖掘?｜新消费Daily深度》。
这篇基于我们自身整理数据、分析市场的文字，阅读量10000+，这对于当时体量的新消费Daily来讲实属不易。如果按照当下消费市场习惯的描述来形容，这是我们的第一个“爆款”产品，帮助新消费Daily实现了第一次“出圈”。但当第一个“爆款”与“出圈”成为过去，如今，新消费品牌到了回归品牌，比拼内功，穿越周期的阶段，新消费Daily同样需要陪伴品牌继续成长。2023年3月9日，也就是今天，「新消费Daily」正式升级并更名为「IBrandi品创」。自今日起，「IBrandi品创」将以“赋能全球品牌”为使命，探索品牌发展的无限可能，并通过无限种可能，赋能品牌成长。什么是“IBrandi”？又为何是“IBrandi”？「IBrandi品创」看来，首先第一个“I”，是International的缩写，意在我们立足中国与亚太的同时，进一步将视野放大，面向品牌的国际化与全球化。每一款新产品，每一个新品牌的背后，都有着创始人与品牌团队的无限创意；每一个新产品、新品牌的诞生，又都是独一无二的。无论是大赛道还是细分赛道，每一个产品背后，都包含着主理人的个性思考；一个品牌从0-1，1-10，10-100的过程中，要不断依据市场与用户变化创造、迭代、焕新；那些优质的中国新品牌，已经通过自身对于产品的坚持、品牌的打造，影响着市场，并改变着每个人的生活；品牌们也用自己的实际行动，为消费业带来着无尽可发掘的想象空间；市场的认可，用户的买单，投资人的看好……同样都是鼓励新消费品牌持续发展的动力，同样，优秀的品牌也在激励着市场与其他品牌们；所以“Brand”拥有无限可能，「IBrandi品创」希望帮助品牌把构想变为现实。关于logo阐释：新logo图形取品牌英文名IBrandi的字母I、B，共生为核心图形元素。以倾斜向上形态的B为图标轮廓，寓意品牌的发展、希望、探索未来。内部字母I，由反面视角呈现，与B的形态在空间感上产生视错觉，带来冲突感，增强视觉刺激。I在B内部，为核心，它可以是idea、individual、innovation、impact、imagination、inspiration等无数个i，让Brand拥有无限可能。
因此，「品创IBrandi」在坚持专业、优质内容之外的升级在于，我们希望成为一个“全球品牌研究中心”。进一步通过内容、活动、课程、交流、研究咨询分析等更加多元化的方式，多维度赋能品牌成长，与品牌人携手，创造更多、更好的能够穿越周期的好品牌。与之相对的，当这些“i”与Brand汇通交融在一起，IBrandi的中文名「品创」也就此诞生。
徜徉于消费市场与用户需求，通过利用产品、营销等方式，展现品牌的创意、创造、创新、创想……融汇市场趋势与国家文化，通过融合艺术、科技、文化等更具创意的展现形式，展现中国品牌的力量。品+创，一个能够穿越周期的“品”，要不断在市场中“创”，一个能够穿越周期的品牌，要不断创用户所需，跟市场所趋。「IBrandi品创」，以“赋能全球品牌”为使命，探索品牌发展的无限可能。IBrandi，也即International Brand Institute 全球品牌研究中心。通过数据积累与内容产出，「IBrandi品创」希望让更多好品牌被市场与用户看到；通过行业连接与活动举办，「IBrandi品创」希望协助品牌持续发展，走向更加广阔的市场与未来；通过智库课程与报告产出，「IBrandi品创」希望赋能品牌增长，赋能全球品牌；最后，感谢读者朋友们的一路陪伴、关注、支持。未来，在挖掘品牌，赋能品牌，成就品牌这条路上，「IBrandi品创」期待继续与大家携手同行。
To all of our friends who have grown up with NewConsumerDaily:
Greetings.
On June 15, 2020, NewConsumerDaily published its first article,"Daily Sales of Over 100,000 Tea Bags, Will New Tea Brand 'ChaLi Tea' Surpass the Century-old Brand Lipton? | New Consumer Daily·Brand Report①".
At that time, NewConsumerDaily sensed the trend that the new consumer market was on the verge of explosion, and intended to track and study on these emerging Chinese brands that could become new stars in the consumer market in the long term.
Therefore, for more than two years, we have focused on exploring the rules of the new consumer market and the underlying logic of brand development. We have gradually launched content series such as financing tracking, brand observation, racecourse watching, and brand dialogue, recording the growth of the new generation of Chinese brands.
On November 28, 2020, NewConsumerDaily released"2020 New Consumption Investment and Financing Inventory: Nearly 200 Investment and Financing, 28 Billion-yuan Projects, Which Potential Markets are Worth Exploring? | NewConsumerDaily Depth".
This article, based on our own data analysis of the market, has garnered over 10,000 views, which is no small feat for a company the size of NewConsumerDaily at the time. If described in the current language of the consumer market, this was our first "hit product", helping NewConsumerDaily achieve its first "breakthrough".However, as the first "hit product" and "breakthrough" have become a thing of the past, today, new consumer brands are returning to the essence of brand building, competing on their internal strength, and crossing the cycle. From that case, NewConsumerDaily also needs to grow up to accompany brands in their growth.On March 9, 2023, which is today, "NewConsumerDaily" officially upgraded and rebrand as "IBrandi品创".From today, "IBrandi" will take "empowering global brands" as its mission, exploring the infinite possibilities of brand development and empowering brand growth through endless possibilities.What is "IBrandi"? First of all, "I" is the abbreviation of "International", which means that while we are based in China and the Asia-Pacific region, we will further enlarge our vision and face the internationalization and globalization of brands. Then, there’s also an "i" behind "Brand", which is the abbreviation of "infinity", also means unlimited development potential of all brands.In fact, there are countless "i's" behind each brand——Idea, creativity. Behind every new product and new brand, there are endless ideas from the founders and brand teams;Individual, uniqueness. The birth of each new product and new brand is unique. Whether it is a major racecourse or a niche market, every product is backed by the individual thinking of its creator;Innovation, creation. In the process of a brand's growth from 0-1, 1-10, and 10-100, it must constantly create, iterate, and renew based on changes in the market and users;Impact, influence. Those high-quality new Chinese brands, through their persistence in product development and brand building, are already influencing the market and changing people's lives;Imagination. Brands also bring endless imaginative space to the consumer industry through their practical actions;Inspiration, motivation. Market recognition, user purchases, investor optimism … all provide the motivation for new consumer brands to continue to develop. Likewise, outstanding brands inspire the market and other brands to continue to grow.A brand has infinite possibilities, and "IBrandi " hopes to turn more possibilities into reality for brands.The main graphics of our new logo are abstracted from the shapes of "I" and "B" selected from "IBrandi". Besides, the outline of "B" is inclined upward, which expresses our great hopes for the future development and exploration of all brands.The internal letter "I" is presented from the opposite perspective, creating an optical illusion with "B" in the sense of space, enhancing visual stimulation and creating a strong impression.Inside "B", "I" is its core, which can be idea, individual, innovation, impact, imagination, inspiration and so on. Those make brands have infinite possibilities, which coincide with the theme delivered by "IBrandi".In addition to adhering to professional and high-quality content, the rebrand of "IBrandi" is also due to our desire to establish an International Brand Institute. Further, through more diversified ways such as content, activities, courses, communication, research, consultation and analysis, to enable brand growth multi-dimensional, and join hands with brand owners to create more and better brands that can go through the cycle.When these "i's" intersect with the brand, the Chinese name of 品创 is born.A good brand comes from creativity and is implemented through practice and real-life experience.By exploring the consumer market and user needs, brands express their ideas, creations, innovations, and imagination through products, marketing, and other means.By integrating market trends and national culture, and using more creative display forms such as art, technology, and culture, brands showcase the power of Chinese brands.A brand that can cross the cycle, "brand" must continue to "create" in the market, continually creating what users need and following market trends."International Brand Institute", as known as "IBrandi", takes "empowering global brand" as its mission to explore the infinite possibilities of brand development.Through data accumulation and content production, "IBrandi " hopes to expose more good brands to the market and users.Through industry connections and event hosting, "IBrandi " hopes to assist brands in continuous development and move towards broader markets and the future.Through think tank courses and report production, "IBrandi " hopes to empower brand growth and empower global brands.Finally, we would like to thank all our readers for their continued support and companionship. In the future, "IBrandi" looks forward to continuing to walk with everyone on this road of exploring brands, empowering brands, and achieving brands.
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