甲方

优衣库宣布关闭美国所有门店

日本零售企业迅销集团昨日宣布，将临时关闭旗下优衣库在美国的所有50家门店，以阻止新冠病毒传播。迅销16日表示，其在中国大陆的750家优衣库门店只有30家尚未恢复营业，湖北以外大部分门店都已重新开放。

上海公布2020年第一批虚假违法广告典型案例，永和豆浆被罚30万

3·15前夕，为加大严重违法违规行为曝光力度，充分发挥社会舆论的监督作用，加强广告法律法规的宣传，提高消费者识别违法广告的能力，3月12日，上海市市场监管局对外正式公布了2020年第一批共12起虚假违法广告典型案例。

谷歌因口罩广告被纽约州检察长约谈，此前已实施禁令

据外媒报道，知情人士透露，由于新型冠状病毒的大流行催生了医护人员对口罩的大量需求，纽约州针对在新闻文章和其他网站上显示医用口罩在线广告一事约谈谷歌。谷歌上周表示，它正禁止医用口罩广告，但周一仍有几篇新闻报道中嵌入了几则相关广告。知情人士说，纽约州总检察长莱蒂蒂亚·詹姆斯上周日向该公司标记了其中一则广告，并要求谷歌将其撤下，以保存数量越来越少的口罩库存。

Lululemon任命耐克原高管为首席品牌官

露露乐蒙（Lululemon）任命耐克资深高管Nikki Neuburger为首席品牌官。除了负责带领品牌增长之外，她还负责营销、创意、传播并“通过品牌和内容营销推动公司在全球的发展”。

资料显示，Nikki Neuburger曾在耐克工作了14年，担任过Nike Running平台的全球副总裁，主要负责产品创新和数字化服务，加入Lululemon之前她曾担任Uber Eats的全球营销主管，拥有丰富的品牌经验。上任之后她将直接向首席执行官Calvin McDonald汇报。

农夫山泉境外IPO审批于3月17日接收材料

据证监会，农夫山泉境外IPO审批于3月17日接收材料。

拼多多正式上线首届“春耕节”

拼多多正式上线首届“春耕节”，将补贴3亿元资金，联合数十家农资品牌，通过“生产线直送田间”的网络直供模式，补贴生产物资入村下乡。其间，拼多多还将联合国家农业信息化工程技术研究中心、中国农业大学，以及农资平台大丰收等，通过线上“新农大讲堂”，以及线下免费一对一农资服务和义诊，帮助400万家庭农场和农业经营者掌握现代化的生产和经营方式。

考拉海购升级商品全链路溯源系统，引入区块链溯源技术

日前，考拉海购宣布升级商品全链路溯源系统，在原有的防伪、防恶意拆封技术上，新引入区块链溯源技术，实现一键对商品溯源防伪。据了解，考拉海购使用的是蚂蚁区块链技术。

芬达神反转广告，致敬不被世人理解的“傻瓜”们

疯子和天才的差别就在一念之间，正如那些靠着搞怪、充满特技的表演而在网络走红的人，有人把他们当作“傻瓜”，有人却把他们当作英雄。近期，芬达就站出来公开拥护这些不被世人理解的“傻瓜”们，并拍摄了视频短片《Idiots Are Amazing》赞扬他们敢于挑战的精神。

汤达人与刘昊然探秘“元气好汤”

汤达人发布品牌代言人刘昊然主演的全新元气广告大片，通过平行时空中两个刘昊然的对话，展现熬汤如探索人生，传达汤达人用十余年探索的元气好汤陪伴消费者的元气每一刻。

“中国木兰”刘亦菲成为资生堂全球品牌代言人

资生堂（Shiseido）近日在官方微博宣布刘亦菲成为品牌全球代言人，双方携手传递品牌理念与多元魅力。在此之前，刘亦菲已手握天梭、阿迪达斯、尚美巴黎等多个国际知名品牌。

腾讯游戏：将从本月开始全面推进防沉迷新规的落实工作

腾讯游戏方面表示，经过1月份4款产品的试点后，腾讯游戏将从本月开始全面推进防沉迷新规的落实工作，计划上半年内在全部移动游戏中启用新的防沉迷规则。

Sensor Tower：《PUBG MOBILE》成为首款成功打开全球市场的中国手游

Sensor Tower发文称，截至2020年3月15日，《PUBG MOBILE》在海外的总下载量超过5.15亿次。作为对比，《Garena Free Fire》的总下载量为5.23亿，《使命召唤手游》2.12亿，《堡垒之夜》iOS为1.19亿，《荒野行动》海外总下载量将近5100万次。总的来说，《PUBG MOBILE》的玩家已遍布全球各地，是第一款成功打开全球市场的中国手游。

阅文2019年全年营收为83.5亿元，同比增长65.7%

阅文集团发布2019年全年财报，财报显示，2019年的总收入为83.5亿元，同比增长65.7%；净利润为11.1亿元，同比增长21.9%。

NBC环球：多部电影将在院线公映当天上线供点播

NBC环球近日宣布，旗下环球影业和焦点影业的多部电影将在院线公映的同一天直接上线供点播。即将于4月10日上映的动画片《魔发奇缘2》将是第一部网播电影。NBC环球表示，环球电影上线播出需要收费的，并将限制播放渠道和有效播放时间。用户需支付19.99美元，通过在线点播服务观看，有效期48小时。

乙方

“锘崴科技”获启明数千万元A轮融资

大数据隐私计算公司“锘崴科技”宣布已完成A轮数千万元人民币的融资，本轮融资由启明创投独家投资。锘崴科技是一家做数据隐私保护的人工智能安全计算公司，核心团队来自硅谷。根据工商信息，杭州锘崴科技于2020年2月完成股东变更。新增出资方包括苏州工业园区启明融科股权投资合伙企业（有限合伙）、苏州启明融盈创业投资合伙企业（有限合伙）。

媒介

凯迪拉克召集数字媒介业务比稿

根据麦迪逊邦报道，有消息称，上汽通用（SAIC-GM）此前已经决定取消于去年11月召集的全媒介代理业务比稿。原先各有的媒介代理商将继续接着服务。

趋势

电通安吉斯发布2020年全球广告支出预测，中国将稳定增长3.9%

预计2020年中国的广告支出增长率为3.9％，略高于2019年的实际增长率3％。第一季度情况受到了新型冠状病毒疫情的影响，但政府已采取了措施支持经济增长，帮助消费者恢复信心。此外，2020年东京奥运会也对下半年经济发展起到了积极的推动作用。但由于新型冠状病毒疫情在全球范围内的影响力仍在持续，特别是对于大型活动方面，因此2020年的广告支出预测将会根据情况而有所调整。

前两月中国汽车零售总额为3654亿元，同比降37%

3月16日，国家统计局发布的最新数据显示，今年1-2月，我国汽车零售总额为3654亿元，同比下降37%。1-2月，我国汽车生产量为200.5万辆，同比下降45.8%。其中，新能源汽车生产量为5.1万辆，同比下降62.8%。中汽协预计，3月汽车产销将比2月会有明显增长，其表示在疫情结束后，抑制的消费需求将在短期内释放，汽车市场会迎来一波短暂的消费高峰，全年将呈现前低后高的走势。

海外

在这次冠状病毒冲击之后，广告界从业者已经做好了长期低迷的准备

One ad exec said that three new business pitches worth approximately $2 billion in total media billings had been recently postponed until the coronavirus stabilizes. Subsequently, agencies will win fewer media dollars during a time of unprecedented uncertainty, said the exec.

While it’s too early to predict the ultimate economic impact of the outbreak, economists like the IAB Europe’s Daniel Knapp warn it could be comparable to the 2008 recession. But whereas that recession was driven by problems in the financial system, the coronavirus is causing a collapse in aggregate consumer demand across a multitude of industries that are freezing the wheels of economic activity around the world.

冠状病毒对品牌和代理商产生了怎样的影响？

March 17, 2020

8:31 a.m.: The NFL makes changes to this year’s draft.

The National Football League made it official: This year’s NFL Draft will still take place the same weekend, but without the usual studio audience and live events scheduled every year. “The NFL is exploring innovative options for how the process will be conducted and will provide that information as it becomes available,” the league said in a statement. The draft won’t be held in Las Vegas as previously planned.

8:29 a.m.: Regal announces it’s closing all movie theaters, effective today.

The theater chain is shutting down indefinitely, and will suspend payments for all unlimited members until the theaters reopen.

March 16, 2020

4:40 p.m.: Production for FX’s fourth season of Fargo and ABC’s sixteenth season of The Bachelorette has been postponed 

4:31 p.m.: Markets remain volatile as the Federal Reserve’s stimulus efforts fail to assuage Wall Street’s coronavirus anxiety 

4:15 p.m.: So far, at least 25 major U.S. retailers have temporarily shuttered their brick-and-mortar stores in response to the coronavirus pandemic

受疫情影响大量零售商正在关闭线下商店

In recent days, the situation surrounding COVID-19 has reached new levels of intensity: Major festivals such as South by Southwest have been canceled, Disney has shut down all of its theme parks, and cities including Chicago, Los Angeles and New York are forcing restaurants to transition to takeout and delivery only. And retail hasn’t been exempt from the chaos.

Since the middle of last week, retailers have been announcing temporary closures of their brick-and-mortar locations, with direct-to-consumer brands leading the movement to stop the spread of the coronavirus.

Buzzy, millennial-favorite beauty brand Glossier was one of the first brands to step up, shuttering its four permanent stores on March 13 for “at least two weeks,” as well as postponing the opening of its Arizona pop-up. Founder and CEO Emily Weiss announced the decision in a letter to the company, calling it “a tough call for many reasons.”

YouTube网红David Dobrik致广告主：学会信任创作者

David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik explains how he’s branching out from YouTube and if he’d get married again for a prank.

You have a unique set up with brands, particularly SeatGeek. How’d you convince them to let you do what you want instead of doing what they want?

I explained that the way to do it would be to have it where every time I did something with [SeatGeek] the end of the promo would be where someone gets something or receives something. Something happens where the viewer associates the brand deal with something positive rather than it being a waste of time. Now, when people see a SeatGeek promo, they’re like, “Oh, something cool is coming” rather than, “Ugh, another ad that will waste my time.” All it took was trying one video.

Is that what you use in your pitch to other advertisers?

100%. Every time I do anything with brands I always use SeatGeek as my example. On my main channel I’ll never do an ad unless it pertains to the video.

How does being a character in your videos help a brand?

People aren’t necessarily like, “I love SeatGeek for the tickets” but they love SeatGeek because they’re supporting creators. If they’re getting behind their favorite creator, then they’re going to want to support them too.

Acxiom任命Chad Engelgau为全球首席执行官填补了媒体和第一方数据之间的空白

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG.

Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit Cadreon and the data and tech group Kinesso, which derived from Mediabrands last fall.

Acxiom works autonomously with clients on first-party data management, which makes up two-thirds of its business. But it will pull in Cadreon, Kinesso and Mediabrands to help clients activate that first-party data in their media campaigns.

“Once you bridge media into the scenario, Kinesso, Cadreon and Mediabrands provide that part of the business,” Engelgau said.