每日监测

Morketing每日营销监测3.25:新冠疫情拖累Twitter广告业务;十一部门合力整顿虚假违法广告;钉钉表情包正式出道;

Rita Zeng  · 2020-03-25 08:36

【摘要】 每日营销资讯

甲方


好想你出售百草味获股东大会通过

 

好想你发布2020年第一次临时股东大会决议公告,《关于本次重大资产出售方案的议案》等多个议案获得通过,好想你出售百草味正式获得股东大会通过。好想你此前于2月24日发布公告,公司拟以7.05亿美元出售的方式,向百事饮料出售上市公司持有的郝姆斯100%股权,郝姆斯旗下拥有“百草味”品牌。

 

安踏体育2019年营收同比增长40.8%至339.3亿元

 

安踏体育发布2019年业绩,总营收为339.3亿元,同比增长40.8%;股东应占利润为53.44亿元,同比增长30.3%。

 

猎豹移动:2019年Q4总收入6.120亿元,同比下降55.7%

 

猎豹移动发布2019年第四季度和2019年全年未经审计的财务业绩。业绩报告显示,猎豹移动2019年Q4的总收入为人民币6.120亿元,同比下降55.7%;2019年第四季度归属于股东的净亏损为8.212亿元,上年同期为净利润7.333亿元。

 

网易切入母婴社区领域,推出“网易亲时光”晒娃App

 

网易于3月23日推出了一款名为“网易亲时光”的产品,主要供父母记录宝宝的成长过程。七麦数据显示,网易亲时光的开发者为广州网易计算机系统有限公司;另据天眼查显示,“网易亲时光”的商标1月17日注册于网之易信息技术(北京)有限公司名下。

  

私域电商开放平台“团爆品”完成亿元级A轮融资

 

私域电商开放平台“团爆品”已经完成亿元级A轮融资,投资方为国内知名美元基金,本轮融资由棕榈资本担任独家财务顾问,此前团爆品曾获得来自源码资本、晨兴资本和首业资本的数千万元天使轮融资。团爆品正式上线于2019年8月,目前在社群团购、社区团购、新零售品牌私域赋能、线下零售线上化交易赋能等私域场景均已实现布局。团爆品创始人肖荣燊曾出任化妆品公司韩后CEO和副董事长。

 

五芳斋“一个青团的生活准则”萌趣上映

 

“五芳影业”五芳斋带来 2020 春季首映《一个青团的生活准则》,通过几种不同的画风演绎青团们的准则:要运动、要开心、要有爱、要柔软等,以第一视角、拟人化的方式来凸显五芳斋青团的产品特性,为消费者带来萌趣春意。

 

 

钉钉表情包正式出道

 

钉钉在上海人民广场站发布系列广告“2020 我钉钉在线”,携手钉钉 emoji 和弹幕一起出道,延续以往的搞怪风格,还邀请刘看山、弹哥以及阿里动物园的朋友们在线蹦迪。

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影院复工现状:平均每场电影观影人数不足1人


根据灯塔平台提供的数据显示,过去一周(3月16日-3月22日),国内影院复工率达到4.8%,实现总票房收入11.82万元,累计观影人次3810人。从具体复工的情况来看,当日票房仍不乐观。以3月22日为例,有529家影院开业,复工率达4.8%,总场次1389场,观影人次1326人,平均每场观影人数不足1人。当日实现总票房4.14万元。

 

猫眼娱乐:2019年公司总收入42.675亿元人民币,同比增长13.6%

 

猫眼娱乐发布2019年业绩公告。公告显示,2019年公司总收入42.675亿元人民币,同比增长13.6%;2019年年内盈利4.589亿元,转亏为盈;全年经调整溢利净额7.032亿元,同比增长142.4%。

 

人事变动

 

宝宝树CTO离职,原业务团队高管几近全部离任,创始人王怀南资产被冻结

 

宝宝树CTO詹宏勇已于近日正式离职,新任CTO为乐一帆。詹宏勇曾在艺龙工作10年时间,历任CTO、移动业务副总裁,2017年2月出任宝宝树CTO。这标志着宝宝树原业务高管团队已几近全部离任。包括原副总裁兼商业总负责人魏小巍、广告业务总负责人陆烨玮、产品运营总负责人唐桦。此外,未在宝宝树财报中披露的知识付费、健康、内容等业务负责人,都已离职。


斗鱼任命前腾讯财务副经理为董事会成员

 

3月23日斗鱼发布消息称,任命Song Zhou作为Ting Yin的继任董事,自2020年3月24日(北京时间)起生效。据悉,Ting Yin自2019年1月起担任斗鱼董事会董事。Song Zhou自2011年起担任腾讯控股有限公司财务副总经理。在加入腾讯之前,周女士曾在咨询和审计公司担任高级职务。周女士曾毕业于中山大学,并获得会计学学士学位。

 

DDB中国宣布两项人事任命

 

DDB中国委任陈莱君(Tracy Chen)担任DDB中国集团首席财务官,魏康有(Mark Ngai)担任DDB上海办公室董事总经理,向DDB中国集团总裁兼首席执行官郑文达汇报。

 

向东平出任现代汽车集团副总裁、北京现代销售本部长


自向东平2月份从天际汽车离职之后,现代集团3月23日宣布向东平从即日起担任现代汽车集团(中国)副总裁、北京现代副总经理、销售本部长,主要负责北京现代的市场销售、营销网络等业务。

 

乙方

 

AI及大数据服务商ADVANCE.AI上线“A卡内购”商城

 

AI及大数据服务商ADVANCE.AI (领创智信) 近期上线“A卡内购”商城,该商城平台整合商旅、餐饮、日常办公采购等多家企业消费供应商,为企业提供信用消费服务,并提供一元秒杀活动、福利专享包、专属的权益商城等,日后将上线生鲜、饮品、办公、防疫产品等。介绍称,A卡内购商城与该公司此前的企业商务卡产品“领创A卡”直接对接,领创A卡企业用户均可使用。

 

媒介

 

新冠疫情拖累Twitter广告业务,一季度营收将同比下滑


由于新冠疫情影响了广告销售,Twitter周一下调了第一季度营收预期。但该公司同时透露,这场疫情也提升了用户互动水平。Twitter CFO奈德·赛格尔说:“随着这场疫情在全球的流行,它过去几个星期对Twitter全球广告收入的影响越发严重。”该公司预计,第一季度营收将同比略有下滑。他们之前估计第一季度营收在8.25亿美元至8.85亿美元之间,中值同比增长8.6%。

 

广汽传祺广告全案代理业务花落两家

 

麦迪逊邦报道,来自上海/广州的多方消息,广汽集团旗下自主品牌车企—广汽乘用车有限公司(广汽传祺 GMC Motor)已经结束去年年底开始的广告全案业务比稿。广汽传祺之前将旗下广告全案业务分拆两个包进行招标。当地“地头蛇”省广集团(GIMC)将负责企业品牌形象和SUV车型的所有策略、创意、公关以及媒介代理业务。

 

工信部网络安全管理局就新浪微博App数据泄露问题开展问询约谈

 

据工信部消息,3月21日,针对媒体报道的新浪微博因用户查询接口被恶意调用导致App数据泄露问题,工业和信息化部网络安全管理局对新浪微博相关负责人进行了问询约谈,要求其按照《网络安全法》《电信和互联网用户个人信息保护规定》等法律法规要求,对照工信部等四部门制定的《App违法违规收集使用个人信息行为认定方法》,进一步采取有效措施,消除数据安全隐患。

 

十一部门合力整顿虚假违法广告,严控金融投资理财等领域

 

日前,市场监管总局、中央宣传部、中央网信办、工业和信息化部、公安部、卫生健康委、人民银行、广电总局、银保监会、中医药局、药监局共计十一部门联合制定了《整治虚假违法广告部际联席会议2020年工作要点》和《整治虚假违法广告部际联席会议工作制度》的通知(下称“通知”),要求进一步加强广告市场协同监管,严厉打击虚假违法广告。


趋势

 

App Annie发布2020年度全球发行商52强榜单:腾讯网易前二

 

App Annie正式发布了“2020年度全球发行商52强”榜单,发行商52榜单的评选是依据过去一年的应用商店收入估算,今年的上榜企业分别来自12个国家和地区,其中腾讯、网易、Activision Blizzard排名前三。

 

银河证券:2月中国手游市场规模增幅明显,IP价值有望继续提升


银河证券表示,看好5G全面推广后,云游戏、VR/AR等新兴游戏带来新的产业革命,游戏品质将成为竞争的关键要素,IP价值和海外市场的重要性也不断提升。关注自主研发能力较强,游戏内容经验丰富的游戏大厂。

 

海外

 

“每个人都在按暂停按钮”:大量体育赛事暂停期间,广告主是否会暂停或撤回广告费?

 

With the cancelation or postponement of nearly all sporting events, advertisers are trying to see whether they have the appropriate contractual rights to protect them now they’ve lost key moments in their media plans.

 

The makeup of those contracts will go some way to deciding whether an advertiser should pull or pause those media dollars reserved for sporting events that may never happen. But acting on those contracts isn’t straightforward as some advertisers have already discovered.

 

“We are dealing with a brand and a governing body at the moment and common sense has prevailed,” said a sports marketing exec on condition of anonymity. “Payment terms are being respected with only the final 30% being held until the competition is completed and to protect against all campaign deliverables being respected.”

 

One common way for advertisers to try and ease the financial blow of no sports is through force majeure clauses in their contracts with media agencies. These clauses are a standard safeguard in case certain, specified circumstances prevent contractual obligations from happening, like scheduled billboard ads for a canceled baseball game.

 

社交媒体广告下降30%

 

Video is also expected to drop as brands face production constraints.

 

Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media.

 

That’s according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact—hugging, kissing and holding hands—since March 12 amid the coronavirus pandemic hitting the United States.

 

At the same time, visuals associated with hand-washing have increased sixfold and those featuring travel—key terms like “airport” and “airplane”—are down about 8%. Imagery featuring electronics has also risen steadily in recent weeks to the point where 39% of social ads now include at least one device, perhaps as a consequence of increased reliance on these tools in the absence of human interaction.

 

消费者趋势加速,疫情下技术发展正在不断增强


Big Tech seems able to weather any storm, and a global pandemic is proving no different. While the world suffers with the economic fallout of the coronavirus outbreak, large platforms are thriving. Amazon is hiring 100,000 warehouse workers as ecommerce demand grows, video calls on WhatsApp have doubled in a week and Microsoft’s workplace software users grew 40% in seven days, The New York Times reports. The pandemic has accelerated consumer trends that benefit big tech, from streaming Netflix to ordering groceries online, as well as the need for services like cloud computing and tools that enable remote work and education. Even Apple, which relies heavily on the Chinese supply chain for device manufacturing, is holding steady thanks to increased device use and an ongoing pivot to services. Of course, Big Tech will suffer as the market crashes – Apple, Amazon, Alphabet, Microsoft and Facebook lost $1 trillion in collective market value from over a month ago. But long term, Big Tech stands to benefit from permanent changes to people’s habits as a result of social distancing.


为什么Google决定保留程序化数据会促使一些广告主减少广告支出


As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk.


The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s largest online ad marketplace, known in the industry as Google Ad Exchange, for a key campaign. They wanted granular log-level data about the programmatic bids they won and lost over the key festive period last year but Google said no. Instead, the advertiser spent its media dollars with six other ad exchanges that were willing to share some of that data, as well as offer certain discounts.


“Google’s ad exchange didn’t make the list primarily because they’re not willing to give us any transparency or data around not only their take rates on our media sped but also anything we could already pull from our demand-side platform,” said the head of display on condition of anonymity.

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