甲方

LVMH集团CEO据称考虑重新谈判与蒂芙尼的交易方式

消息称，法国奢侈品巨头LVMH集团首席执行官Bernard Arnault正在探索重启以162亿美元收购美珠宝连锁店蒂芙尼谈判的方法。LVMH集团于去年11月同意收购蒂芙尼，但该交易尚未完成，尚待监管部门批准。消息称，LVMH集团尚未决定采取降价策略，也未要求蒂芙尼重启谈判。目前尚不清楚是否会这样做。

康普茶创业公司“Rowdy Mermaid”获350万美元A+轮融资

据外媒报道，近日，康普茶创业公司“Rowdy Mermaid”在其A+轮融资中，获得了350万美元资金，这使A轮融资的总额达到了700万美元。此轮融资由位于康涅狄格州的私人投资公司KarpReilly LLC领投。该公司打算利用新一轮融资的资金，支持其零售业在全国范围内的扩张，并引入电子商务平台。另外，其中一部分资金，还将专门用于加强销售和营销业务，以及加快新产品线的研发速度。

ZoomInfo上市首日一度涨超80%,Q1营收增长超40%

ZoomInfo周四在纳斯达克上市首日一度飙升超80%。该公司在周三将其IPO定价为21美元，此前曾将预期区间上调至19美元至20美元。截至周四收盘，该股涨61.9%，报34美元。ZoomInfo第一季度的营收增长超过40%。

谷歌高层调整：搜索和广告团队由一位核心领导人管理

据外媒报道，Alphabet旗下的谷歌对公司领导层进行了调整，将搜索引擎和广告产品团队的控制权交给拉加万。新上任的广告产品主管杰里·迪什勒将向拉加万汇报工作，这意味着谷歌两大业务部门现在将由一位核心领导人管理。拉加万出生于印度，毕业于印度理工学院马德拉斯分校和加州大学伯克利分校。

阿里巴巴海外新闻聚合产品UC News已宣布将停止运营

据晚点LatePost消息，阿里巴巴的海外新闻聚合产品UC News已于上周对内宣布将停止运营，原团队全部并入阿里健康。同时阿里海外短视频产品VMate将缩减员工、收紧资金投入。VMate的公关人士回应称，最近正值阿里的新财年，各个业务都在做新规划中，“坚定海外布局的前提是不变的，规划具体还在制定中。

盒马：将在上海开出第一家X会员店

盒马总裁侯毅透露，公司将在上海开出第一家X会员店。据盒马方面介绍，X会员是盒马2018年推出的付费会员体系，次年从上海推广到北京、深圳、西安等地，体系以商品权益为核心。

中国平安上线首档明星车主音乐微综艺

中国平安 × 朴树 × Stage 栏目组联合打造的首档明星车主音乐微综艺「加油，再出发」温情上线。中国平安邀你跟着朴师傅在路上感受生活的美好，更有全新编曲的《在希望的田野上》治愈你的耳朵。

地摊经济

拼多多补贴五菱售货车：每台补贴3000元

6月3日晚8点30分，拼多多宣布正式上线“五菱荣光售货车”，首批上线的售货车共计100台，拼多多将为每台车补贴3000元油卡。消费者可通过拼多多秒杀频道、万人团等入口进行选购并得到补贴。截至22时，活动页面显示，首批补贴的100台“摆摊神车”已经售罄。拼多多方面表示，又紧急调货了200台。

天猫618：上线五菱宏光、东风小康等“摆摊专用车”

天猫618宣布上线“摆摊神车”专场，包括五菱宏光、五菱宝骏、东风小康在内的6大“摆摊专用车”。根据天猫方面消息，车企官方补贴，通过天猫预定，到店购车可至少优惠1000元。

急急急，腾讯摆地摊招人

腾讯的招聘广告一直以来就有接地气、沙雕的特点，这次借势地摊经济的火热，腾讯真正拥抱“地气风”，腾讯 HR 摆地摊急招各类人才。据悉，昨晚 20:00，腾讯岗位地摊已在 B 站准时上线。

有赞推出“云摆摊”扶持计划

有赞日前正式发布“云摆摊”扶持计划。据官方介绍，“有赞客”App将为摊主推广分佣商品。“有赞微小店”将支持摊主免费开店，并提供货源和大数据分析支持。此外，有赞还将发起“最牛摊主”大赛，给予优质摊主现金奖励。

乙方

抖音开放平台推出公开数据服务

近日，抖音开放平台宣布推出公开数据服务。据官方介绍，接入服务的开发者可以为用户提供抖音热点数据、视频公开数据、星图榜单、生活服务数据等服务。目前，该服务已经上线，并对抖音用户、营销服务商、mcn机构、品牌商、各垂直领域服务商等外部开发者全面开放，登录抖音开放平台官方网站即可申请加入。

媒介

快手：郑爽即将入职公司

根据快手官方微博号，演员郑爽即将于近日入职快手，担任“创新实验室明星合伙人”，并在本周五下午直播。

趣头条：一季度营收14.118亿元，同比增长26.2%

趣头条发布2020年Q1业绩报告。财报显示，一季度，营收14.118亿元，同比增长26.2%；归属于普通股股东的净亏损为5.435亿元，上年同期为6.903亿元。同时综合季度平均月活跃用户达1.38亿，同比增长24.2%；综合季度平均日活跃用户达4560万，同比增长21.5%；用户日均在线时长62.4分钟。

趋势

Topo：2019年销售技术报告

根据Topo的一份报告，虽然并不是所有的公司都在使用CRM，但当涉及到高增长的公司时，CRM是无处不在的。销售技术的使用往往反映了营销技术的使用情况。事实上，销售团队和营销团队都建立了数据驱动的方法，大多数销售受访者还使用联系数据技术（82%）和账户数据（78%）。另外7/10的受访者（73%）使用销售参与平台。

不太常用的技术包括聊天和消息（61%）、预测和渠道管理（52%），以及销售活动自动化（50%），尽管这些仍被归类为广泛采用的领先技术。1/5的受访者（19%）使用销售规划技术，而使用激励管理的受访者最少（18%）。在这些领域中，使用频率较低的工具往往是最成功的工具之一。受访者对会话智能最满意（83%），认为它的影响力很大（73%），但只有4/10的受访者（43%）使用过它。

PubMatic：2020年第一季度移动广告指数报告

根据PubMatic的数据，与2020年前三个月PC广告相比，移动广告受冠状病毒大流行的影响要小得多。由于大流行，应用内内容消费也有所上升，应用内广告展现量飙升，超过了2019年假期。

从PC到移动设备的转变正在加速。移动广告受到冠状病毒的影响较小，广告支出下降了15%；而PC广告支出则下降了25%。因此，市场份额从PC向移动端转移的速度比大流行之前更快。到第一季度末，移动占全球广告支出的份额从3月初的48%上升到51%。

应用内私有广告市场（PMP）支出在所有地区扩大。广告主将预算转向应用内PMP，而不是公开市场。移动视频广告收缩超过展示广告。广告主大幅削减支出，移动视频率先被削减。第一季度移动视频广告支出下降了27%，展示广告支出下降了12%。

海外

媒体代理商的未来是Google服务？

The future of the media agency is … Google services? Google overhauled its ad tech stack in the past couple of years, and Google Analytics is now housed in the cloud-based Ads Data Hub, entangling the core advertising tech business with the Google Cloud Platform. In other words, Google has gotten much more complicated. And a new crop of agencies now focuses on Google mar tech and cloud services, such as MightyHive, Jellyfish and Adswerve. The major holding companies are in the mix too, with business units that develop solutions for Google’s ADH and clean room technology. On Wednesday, Merkle announced the general release of its Performance Marketing Lab, a data and analytics services division focused on Google technology. Read the release.

Netflix开始向用户展示每天10个最受欢迎的节目

Netflix is notoriously tight-lipped about the information that it releases on the viewership around the shows and movies on its service. In February, though, the streaming service began showing its users the 10 most popular programs each day in an effort to aid content discovery and help users tap into the Netflix zeitgeist, which has offered up a peek behind the curtain as to which shows are resonating on the platform and for how long.

Adweek has been checking and tracking those three top 10 lists—Top 10 in the U.S., Top 10 TV Shows in the U.S. Today and Top 10 Movies in the U.S. Today—on Netflix daily to better understand what programming does well on the service. We’ve previously written that pandemic-related programming surged in popularity on the service in the weeks following the beginning of Covid-19 and noted just how quickly the Netflix docuseries Tiger King became a runaway quarantine hit.

Here are some of the other things we’ve learned from Netflix’s top 10 lists and what it may mean for how different kinds of programming perform on the service:

Shows, not movies, consistently hit No. 1

Anticipated new film releases like Uncut Gems and The Lovebirds, the rights to which Netflix snatched up in April, have hovered in Netflix’s top 10 list since they arrived on the service. But acquired movies are rarely in the No. 1 popularity spot on the service.

随着美国经济不景气，阿里巴巴吸引了大量小企业

Chinese ecommerce platform Alibaba has some new products and services it hopes will help U.S. small businesses attempting to go digital and reach new audiences abroad in the wake of the Covid-19 pandemic.

The offering includes a freight service to book and track bulk shipments by air and sea; a financing option for cross-border trade, which allows qualified buyers to order goods and pay for them up to 60 days after they are shipped instead of upfront; and, in the absence of live trade shows this year, a series of livestreamed events to connect U.S. manufacturers and wholesalers with buyers.

“Doing business online is the bridge for American small businesses through this crisis and into the next decade,” said John Caplan, president of North America and Europe at Alibaba.com, in a statement. “We are accelerating our transformation to get both sellers and buyers quickly set up for success and provide the critical tools and services that are required for growth—access to supply and demand, shipping and logistics, and working capital.”

为什么TikTok的明星和网红正在转向游戏

Max Dressler and Jason Waud have 4.4 and 2.7 million followers on TikTok respectively.

Waud, 17, who began using the app three years ago, built his platform creating dance and comedy videos. Dressler, 18, who joined TikTok last summer, made his name with reaction videos.

Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus and stay-at-home orders, they’ve sought to find another source of revenue online.

And they see games as the future.

Most of Waud and Dressler’s content on the app remains focused on dance and comedy, but both stars are big gamers themselves, and say gaming will take a more prominent role on the platform in the coming months.

广告收入下降30%，G/O Media借助新的CRO渡过了难关

G/O Media — parent company of brands including Deadspin, Jezebel and Gizmodo — expects a 30% decrease in its total advertising revenue during the second quarter. Like other publishers, G/O has made cutbacks, laying off 14 staffers (about 3% of staff) in April.

The crisis hit at an inopportune time for G/O, fresh off a mass defection of staff at Deadspin last November that led to G/O’s editorial union asking for CEO Jim Spanfeller’s ouster in a letter sent to G/O’s private equity owners in January.

Now, G/O is projecting an image of stability, with Deadspin under a new editor-in-chief Eric Barrow and editorial director Jim Rich. It has a full-time staff of 10 in addition to some freelancers — down from the more than 20 staffers it had back in October.

Spanfeller has also brought in a new chief revenue officer, former Bleacher Report svp of ad sales Brian Kelly.