「Morketing·营销人早报」由Morketing Group出品，专门为营销人提供的每日早报，每日早8点整更新，围绕全球移动互联网、数字营销、广告主动态、互联网流量平台、服务机构、精彩案例，及全球营销趋势观察等展开，每天精选15-20条相关新闻，其中还包含5条海外新闻。

Morketing，提升营销人的全球连接效率。营销人的一天，从读「Morketing·营销人早报」开始。

一、品牌

挂耳咖啡头部品牌“隅田川咖啡”获得兴旺投资独家投资

近日，兴旺投资完成对挂耳咖啡头部品牌隅田川咖啡的独家投资。隅田川咖啡是一家价格亲民、包装便携的快消咖啡产品。资料显示，2019年隅田川咖啡在天猫平台挂耳/咖啡液双类目年销量第一。获得投资后，隅田川咖啡将持续推进挂耳咖啡产品市场占有率。

内衣品牌奶糖派获 900 万元天使轮融资

8 月 11 日，内衣品牌奶糖派宣布完成 900 万元天使轮融资，投资方为合享资本、高飞基金。本轮融资将被用于品牌扩张。

奶糖派成立于 2015 年，是国内首个专门为 C 罩杯以上的大胸女性设计内衣的品牌，同时品牌提出分胸型设计内衣的概念，将胸型和尺码结合，让内衣更贴合大胸女性的身体曲线。

加拿大鹅第一财季收入大跌逾63%

在截至6月底的三个月内，奢侈羽绒品牌加拿大鹅销售额同比大跌63.3%至2610万加元，上年同期为7110万加元，净亏损较上一年的2940万扩大至5010万加元。该集团表示，随着疫情的好转旗下工厂已重新开始生产

kate spade宣布宋妍霏为品牌代言人

美国轻奢品牌kate spade new york宣布演员宋妍霏为品牌代言人，并同步于中国官方线上商城发售CC STYLE解锁心“霏”限定礼盒 。

BVLGARI将与AMBUSH发布联名系列

LVMH旗下奢侈珠宝品牌宝格丽将与日本潮牌AMBUSH合作，预计在9月推出蛇头手袋Serpenti Forever Bag、钱包以及皮革挂饰、手环等产品。

韩国品牌价值榜三星以近4000亿元稳居榜首

咨询机构Interbrand发布的2020年韩国品牌50强榜单显示，三星电子以67.7903万亿韩元（约合人民币3974亿元）的品牌价值高居榜首，同比增长2%。具体来看，今年韩国50强品牌的总价值为153万亿韩元，受疫情影响同比仅增长0.7%。现代汽车排名第二，品牌价值为15.7093万亿韩元，同比增长4.8%，起亚汽车和NAVER分列第三和第四。前四大品牌的价值总和占50强整体的63%。

二、互联网平台

腾讯Q2社交广告收入152.62亿元，同比增长27%

腾讯二季度网络广告收入185.52亿元，同比增长13%；社交及其他广告收入152.62亿元，同比增长27%。收入增长主要由于移动广告联盟收入增长，以及微信朋友圈因广告库存及曝光量增长带动。

欢聚集团Q2营收58.401亿元，同比增长36.3%

8月12日美股盘后，欢聚集团发布2020年第二季度财报。本季度营收58.401亿元，同比增长36.3%；净利润4.936亿元，同比增长38.3%。

众多家电品牌天猫官方旗舰店上线“样板间”频道

近日，海尔、美的、格力、西门子等众多家电品牌的天猫官方旗舰店，上线了“样板间”频道，实现了3D实景下的1:1还原。据了解，这是3D购物技术大规模应用于家具、手机等行业后，再次大规模落地家电行业。

微软内部调查显示六成微软员工反对收购TikTok，微软员工：感觉我们不是在做正确的事

“微软内部讨论显示，大部分员工反对与TikTok的交易”，据媒体10日报道，微软公司内部的一项调查显示，63%的员工反对微软收购TikTok。一些员工认为，在美国政府胁迫TikTok的情况下，微软寻求该交易“不道德”，将让其信誉受损。

TikTok回应法国隐私监管部门调查：正全力配合，保护用户隐私安全是我们首要任务

TikTok回应法国隐私监管部门调查表示，“保护TikTok用户的隐私和安全是我们的首要任务。我们知道CNIL的调查，并正在全力配合他们的工作。”

阅文集团跌超12%创1个月新低，因上半年盈利不及预期

阅文上半年盈利不及预期，上半年亏损33亿，同比大跌94.4％。

腾讯微视8.0全新版本上线，推出“情绪表态”新玩法

腾讯微视正式上线了8.0新版本，对“精选集”、“冲榜答题”、“视频编辑”等功能进行了升级。用户在腾讯微视内看到有关联合集的视频后，可以在屏幕右侧进入精选集页面，获取更多相关的精彩视频内容。除了主要功能的升级更新外，腾讯微视在8.0版本中还推出了“情绪表态”、“评论翻牌”等新功能，为用户带来新体验。

英雄联盟等5款游戏被侵权，腾讯起诉云游戏平台获赔258万

腾讯起诉广州点云科技有限公司侵害信息网络传播权及不正当竞争纠纷获杭州市互联网法院宣判。法院一审判决广州点云科技有限公司停止侵权，即停止在“点云菜鸡”网站和“菜鸡”云游戏平台（包括windows版、安卓端、iOS端）上提供《英雄联盟》、《穿越火线》、《地下城与勇士》、《逆战》、《QQ飞车》，删除与上述游戏有关的用户数据，赔偿腾讯系企业258万元。

Instagram被诉非法收集用户生物识别数据

在周一提交给当地法院的最新诉讼中，Facebook被指控未经用户知情或同意，收集、存储1亿多Instagram用户的生物识别数据，并从中谋利。诉讼称，该行为违反了伊利诺伊州的一项隐私法，该法律禁止未经授权的生物识别数据行为。诉讼还写道，Facebook仅从今年年初才告知Instagram用户，其正在收集用户的生物识别数据。对此，Facebook未立即回复。

三、服务机构

有赞启动“国际版”产品计划，招募海外电商参与内测

SaaS服务商有赞已于昨日正式启动国际版产品计划，并开始招募海外电商参与内测。有赞成立于2012年，主要为商家提供围绕经营的互联网软件产品，帮助商家进行网上开店、社交营销、拓展新零售业务。

四、案例

海蓝之谜携手刘玉玲，探索“致命女人”的超级治愈力

近日，海蓝之谜LA MER 携手好莱坞传奇女星刘玉玲，揭秘全新浓缩精华。在这支广告中，刘玉玲立足自己演员与画家的双重身份，自述艺术创作与表达的灵感源泉。

交通银行想和多样青年交个朋友

交通银行信用卡洞察到年轻人个性化的多样需求，携手 CCE 跨界影视、动漫、美食、游戏等多个领域带来青年卡系列，并以“多样青年 交个朋友”为主题，带来十支趣味概念短片，通过不同的生活场景，来呈现年轻人的消费场景与观念。

五、趋势洞察

IDC：公有云模式中，阿里云市场份额位居国内第一

市场调研机构IDC公布了2019年下半年中国关系型数据库市场厂商份额数据。报告显示，在公有云模式中，阿里云市场份额达50.7%，位居国内第一，超过2至5位的总和。而在公有云+传统部署模式下，阿里云也位居首位。

2020年7月成功出海的中国手游TOP30：国际版“吃鸡”PUBG MOBILE收入第一

Sensor Tower公布了2020年7月中国手游产品在海外市场收入及下载量排名TOP30。出海收入Top30榜单中，国际版“吃鸡"《PUBG MOBILE》排名第一，唯一新面孔是乐易网络旗下西部牛仔主题SLG手游《West Game》。出海下载量Top30榜单上的两款新游分别为《Idle Arks》和《Pocket Sniper!》。

六、海外

“没有人急于提交第四季度的预算”：随着TikTok在美国的未来越来越不确定，媒体买家正在抑制在其平台上的营销支出

Now that TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday, media buyers are stalling client marketing investment on the platform.

Prior to the executive order, “many advertisers were staying cautiously optimistic,” about TikTok’s ability to continue to operate in the U.S., according to Meghan Rao, account director at NXD Social. “But with everything so up in the air until the end of September, our plan is to hold off and recommend other platforms to use until we figure out what the next steps are for TikTok.”

While media buyers say that they are still optimistic that a sale will likely happen in time to keep the service operational in the U.S. and an option an option for dollars, they say that advertisers will likely test out TikTok competitors like Triller and now Instagram’s Reels. “No one is rushing to commit Q4 budgets” to TikTok, said one media buyer.

“Brands constantly want new content being created, so they’re doubling down on existing channels that are more stable,” said Franky Bernstein, CEO of shopping app Kickback. “We spend a lot of time with content creators and we’re focusing our efforts on Instagram because there’s more certainty that the investment in those followers will be worthwhile come September.”

For advertisers currently running campaigns on TikTok, buyers say it’s likely that they will continue with those campaigns rather than pull dollars away from the platform as there’s enough time between now and mid-September to keep those running. And last month’s Facebook dust up has likely made marketers more comfortable with moving social platform budgets on a dime.

第三方营销机构：请清理您的Ads.txt！

Ads.txt has been a standard for several years now and has become something that we take for granted.

That’s a good thing, as it speaks to how easy it is to use, but masks a downside: too many publishers aren’t thinking about the ramifications of their actions when they add records to their file. For ads.txt to continue to be a strong fraud-fighting standard, it requires a lot more active management by publishers.

For many publishers, managing their ads.txt file isn’t something they think about at all. A revenue partner asks to have some new entries added, and the publisher does it. That simple process is rarely the right approach. A publisher’s ads.txt file is not only a strong defense against fraud but also one of the best marketing signals to buyers.

The benefits of a well-maintained ads.txt

While far from perfect, a well-maintained ads.txt file is a significant part of reducing fraud and defending your own revenue.

IAS和Channel Factory发布了一项新工具，旨在优化和管理品牌在YouTube投放的广告

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns.

The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies are working together to develop APIs for a self-serve version.

Both IAS and Channel Factory are newly-minted members of the YouTube Measurement Program.

The idea to join forces on the product came from marketers looking for more efficient ways to plan and manage brand safety and suitability for their YouTube campaigns. Usually, marketers need to strike partnerships with multiple companies to figure out which channels to run against, how to maximize performance and validate the campaign.

“We were hearing from marketers that they want seamless control over the contexts in which their YouTube campaigns appear and they want to be able to make better-informed media investment decisions based on contextual data signals,” said IAS CEO Lisa Utzschneider. “We did this with a vision to have everything packaged into a single solution.”

Facebook联合OECD和世界银行发布《全球小型企业状况报告》：中小企业正在从Covid-19中恢复

The continued loosening of restrictions imposed due to the coronavirus pandemic has brought more optimism and more concerns to owners of small and midsized businesses, according to the second wave of the Global State of Small Business Report, released by Facebook Wednesday.

Facebook also shared data specific to the U.S., with highlights including:

82% of SMBs led by women and 84% led by men reported that they were operational or engaging in revenue-generating activities, up from 71% and 83%, respectively, in May.

46% of SMBs that were operational reported that their sales in the past month were lower than in the same month last year, down from 62% in May.

22% of operational SMBs reduced headcount as a result of Covid-19.

48% of operational SMBs said 25% or more of their sales were made digitally in the past month, down slightly from 50% in May.

63% were optimistic about the future of their businesses, down slightly from 65% in May.

12% of SMBs that were closed attributed it primarily to financial challenges, up from 9% in May.

17% of SMBs that were not receiving financial assistance said it was not available to them, up from 11% in May, while 23% of SMBs said they were receiving some form of financial support, with

34% of that group getting that support via government loans.

媒体公司们是如何度过2020年第二季度的危机？

Media owners with diversified revenue lines were best-positioned to weather the coronavirus crisis as it continued into the summer.

Earnings reports for the June quarter reveal the extent to which the advertising market plummeted — with many media owners reporting double-digit revenue declines. Meanwhile, subscription businesses saw an uptick as consumers sought out original news and streaming content. The macroeconomic environment is anything but predictable at the moment, but most media owners began reporting a rebound in revenue in July.

Digiday analyzed the latest quarterly earnings reports, calls and public statements from the world’s largest global media companies to assess how they’re adapting to the ongoing crisis.

News Corp: Ad revenue dip

The latest quarter marked yet another challenging period for news publishers. News Corp reported a 22% drop in revenue in its fiscal fourth quarter, which reflected an estimated $330 million in negative impact — or 13% — to the coronavirus crisis. (A further $63 million — or 7% — impact came from the divestiture of its News America Marketing business.) The company reported a net loss of $401 million in the quarter, compared to a $42 million loss the prior year.

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The New York Times: Digital revenue overtakes print

Late last month, The New York Times announced its COO Meredith Kopit Levien would succeed Mark Thompson as the company’s CEO. Both executives have helped steer the company through its digital transformation and, in the second quarter, its digital revenue overtook its print revenue for the first time.