安慕希 AMX 官宣代言人窦靖童
安慕希官宣窦靖童为 AMX 无蔗糖酸奶代言人，并联合天猫宝藏新品牌，发布全新广告片。
据报道，Alphabet（谷歌母公司）今天发布了截至 3 月 31 日的 2021 财年第一季度财报。报告显示，Alphabet 第一季度总营收为 553.14 亿美元，比去年同期的 411.59 亿美元增长 34%，不计入汇率变动的影响为同比增长 32%。其中，Alphabet 旗下谷歌部门的第一季度广告营收（即以上各项业务的营收总和）为 446.84 亿美元，高于上年同期的 337.63 亿美元。
美国时间 4 月 27 日，Facebook CEO 扎克伯格宣布 Facebook 将会在 Instagram 内增加一项新的功能，在这一功能下，创作者与品牌达成合作，将品牌的商品带货给粉丝，并且从中赚取佣金。同时，扎克伯格还表示平台还将上线一个叫“创作者商店”的版块。
WARC Data, an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On.
The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers.
Last year, $900bn (£648.41bn) more was spent at online retailers, with major players like Amazon leading the way. Data from Earnest Research show 59 per cent of new COVID-19 Amazon customers were still buying with the company at the end of 2020.
As a result, brands are now investing more in e-commerce advertising, which grew far ahead of the wider online ad market last year.
TikTok was the social winner of 2020, with user activity doubling and brands now upping their investment. The platform appears to be overtaking social media giant Facebook - a WARC survey of 1,000 marketers show that 44 per cent of brands expect to increase spend on TikTok this year, ahead of Facebook's 39 per cent.
Online video is eroding linear TV advertising, which has fallen an estimated $34bn (£24.48bn). Digital platforms like YouTube are becoming more popular, with audiences now watching over 20 hours of mobile content each month, according to App Annie.
Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business an edge over rivals, The Wall Street Journal reports. For one thing, advertisers targeting iPhone users will get more data about ad performance and user behavior if they buy Apple’s ad space than if they buy through third parties. And on the measurement side, advertisers that buy through Apple’s ad network will get granular results in near real time, as opposed to advertisers who buy ads through third-party platforms. In the latter case, advertisers will have to wait additional days to see insights and they’ll still only get aggregate information, like the total number of users who took an action after an ad was displayed. An Apple spokesperson told the Journal that the company doesn’t advantage its own products and that the data restrictions for third-party platforms are necessary, because some advertisers can use that info to circumvent Apple’s privacy rules and track individual users. You could also argue that Apple search ads are technically first-party since Apple owns the App Store. According to Apple, its own ad products can’t be exploited by workarounds because advertisers on its platforms can only target large groups of people. Perhaps, but some see Apple’s moves as not-so-borderline anticompetitive.
Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) impact user-level targeting.
On top of this, the consumer media landscape is now more fragmented than ever, with brands needing to advertise on the web, on mobile, on TV, on CTV, etc., to reach a mass audience.
These trends are leading to the rise of identity solutions which aim to help make audiences addressable across environments. There are now identifiers in the market from The Trade Desk, LiveRamp, ID5, BritePool and others. All have the same goal of helping advertisers better understand their unique audiences no matter where they are consuming media.
This identifier proliferation, however, puts publishers – especially app publishers and developers – in a bind. Mobile apps may be more popular than linear TV, but if in-app inventory is not addressable, then marketers are less likely to advertise there. Supporting multiple identifiers may be a technical headache for app publishers, but it’s now necessary, especially with Apple’s enforcement of App Tracking Transparency (ATT).
The Current State of Identifiers
The consumer journey is increasingly fragmented across environments, so advertisers need a solution capable of providing them with an omnichannel view. Many vendors have rushed to fill this void by offering their own identifier. Yet, the identity solutions market remains quite nascent, with no single offering claiming a majority of market share.
Google and Facebook are failing to take action to remove online scam adverts even after fraud victims report them, consumer watchdog Which? has revealed.
An online survey of 2,000 UK adults found that a third (34 per cent) of victims that reported a scam on Google said the advert was not taken down, while a quarter (26 per cent) of Facebook users who reported a scam claimed the advert was not removed by the social media site.
The survey also highlighted low levels of engagement with the scam reporting process. Two in five (43 per cent) of scam victims said they did not report the scam to the platform hosting it.
On Facebook, the main reason for not reporting was that victims doubted anything would be done about it- this was the response from nearly a third (32 per cent) of victims. Whereas for Google, a third (32 per cent) responded that the biggest reason for not reporting a scam was that they didn't know how to do so.
Another issue identified by the victims Which? spoke to is that even if fake and fraudulent adverts are successfully taken down they often pop up again under different names.
Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally.
The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK.
Through Pinterest's shoppable 'Product Pins' feature, more than 1.7m Shopify merchants around the world have an easy way to bring their products to the platform and be discovered by consumers.
Merchants advertising on Pinterest through Shopify will also have access to Dynamic Retargeting for the first time, allowing merchants to re-engage with consumers who have already expressed an interest in their products on the site.
Another feature being introduced is multi-feed support for Catalogues. Shopify merchants as well as any retailer with a Pinterest business account are now able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability. This not only allows businesses to upload a specific feed for each market they sell products in but also to upload feeds to serve different advertising strategies such as prospecting or retargeting.