Morketing·每日监测7.21:苹果搜索广告可在中国App Store正式投放;LV母公司收购潮牌Off-White;乐乐茶回应喜茶收购
日报

Morketing·每日监测7.21:苹果搜索广告可在中国App Store正式投放;LV母公司收购潮牌Off-White;乐乐茶回应喜茶收购

Rita Zeng · 2021-07-21 07:30

【摘要】每日营销资讯

品牌

 

LV母公司收购潮牌Off-White


LVMH集团收购了旗下核心品牌Louis Vuitton男装创意总监Virgil Abloh个人品牌Off- White的多数股权,但未透露金额等具体细节。去年,Off-White母公司New Guards Group的估值约为7亿美元。


乐乐茶回应喜茶收购

 

有消息称,元气森林和喜茶都欲收购新式茶饮品牌乐乐茶,双方都非常看重乐乐茶的渠道价值,并给出了40亿元估值。对此,喜茶回复称:“此前经过中间人介绍的确有过接触,但在了解对方业务数据后已经彻底放弃。”不久后,乐乐茶合伙人透露,公司目前经营状况良好,坚持独立发展,并无被收购计划。对于新一轮融资,对方表示,新一轮融资尚未开始,已经有不少投资人找来,此前传出的估值40亿元并不合理。

 

全智贤成为 FILA 菁英运动代言人

 

FILA 官宣菁英运动代言人全智贤,二者一同见证斐凡时刻。此外,消费者在微信搜索FILA,可以 GET 全智贤欧尼同款穿搭。

 

橘朵回应:创始团队仍是公司最大股东,橘朵依然是国货品牌

 

橘朵关联公司上海橘宜化妆品有限公司发布声明表示,关于近期部分媒体报道我公司变更股东,创始人退出等信息,纯属相关人士的不实猜测,与实际情况严重背离。目前公司运营正常,公司的实际控制人、股东结构和管理层均未发生变化,创始团队仍是公司最大股东,并长期控制公司。橘朵依然是国货品牌。

 

潮流配饰品牌“HappieWatch”获数千万元A轮融资

 

潮流配饰品牌“HappieWatch”于近日完成数千万元A轮融资。本轮融资由动域资本领投,老股东德迅投资跟投,光源资本担任独家财务顾问。本轮融资将主要用于产品升级、供应链优化、品牌建设等方面。

 

华润啤酒:上半年净利同比预增至少100%

 

华润啤酒在港交所公告称,预期集团截至6月30日止六个月的公司股东应占溢利较2020年同期增加至少100%。

 

互联网平台

 

苹果搜索广告ASA可在中国大陆App Store正式投放


苹果搜索广告ASA后台已可以开始投放广告,且App Store中部分关键词的搜索结果顶部已经陆续出现有“广告”标识的产品展示。


网传工信部为保护公民信息安全,所有电商平台都要求加密用户隐私信息


这两天在各大微信群里面流传一张图:大致的说法是,根据工信部最新要求,为了保护公民信息安全,从2021年8月1日起,所有的电商平台,包括天猫、京东、淘宝、抖音、快手、拼多多等,都要求加密用户隐私信息,也就是说,平台方、商户、快递公司等,在整个链路上的参与者都没法获取到用户的相关信息。


字节加码数据研发,荔枝FM副总裁石有滴加盟


原荔枝FM副总裁石有滴已于今年年初加入字节跳动,担任字节的研发领导,主管数据研发。据消息人士透露,石有滴或在火山引擎数据中台负责人罗旋之下,管理数据BP。对于以上信息,Tech星球向字节跳动方面进行求证核实,截止发稿前,字节方面暂未回复。

 

360安全卫士推出“极速版”

 

360安全卫士发布新产品:360安全卫士“极速版”。“极速版”主打“永久免费、无弹窗广告”,目前,该版本已在官网上线。据介绍,360安全卫士“极速版”在设计上去复杂化,产品首页显要位置分别是几大核心功能入口:木马查杀、网络安全、电脑清理、系统修复、优化加速、功能大全。

 

IBM:第二季度营收为187.5亿美元,同比增长3%

 

IBM公布了今年第二季度财报。财报显示,IBM在第二季度营收为 187.5亿美元,同比增长3%,比华尔街普遍预期的183亿美元高出约4.5亿美元。按照美国通用会计准则(GAPP)计算,第一季度净利润为13亿美元,同比下滑3%。按照非美国通用会计准则(Non-GAPP)计算,第一季度净利润为21亿美元,同比增长8%。 

 

案例

 

高德地图×于谦广告片,哪儿都熟协会开张了

 

近日,高德地图联合于谦发布视频广告,片子通过于谦扮演的“哪都熟协会会长”,专门用高德帮四位生活中遇到困难的人指明方向,从而展现高德地图的强大功能。

 

 

Keep推出气质芭蕾广告:踮起脚尖,你也很美

 

近日,Keep上线“气质芭蕾”系列课程,一堂芭蕾风格的形体课,适用于舞蹈0基础的群体。

 

 


趋势洞察

 

报告:中国未成年人互联网普及率达94.9% ,触网低龄化趋势逐年上升



共青团中央维护青少年权益部等发布《2020年全国未成年人互联网使用情况研究报告》。 报告显示,未成年网民规模持续增长,触网低龄化趋势更为明显。2020年,我国未成年网民达到1.83亿人,互联网普及率为94.9%,比2019年提升1.8个百分点,高于全国互联网普及率(70.4%)。超过三分之一的小学生在学龄前就开始使用互联网,而且呈逐年上升趋势,随着数字时代发展,孩子们首次触网的年龄越来越小。

 

63%的交友业内人士认为欺诈风险正在上升

 

据《福布斯》网站报道,美国独立民调机构皮尤研究中心(Pew Research Center)此前进行的一项研究显示,46% 的美国人认为在线交友平台安全性堪忧。其中美国用户最为关心的三大问题如下所示:

 

1. 部分用户利用虚假信息伪造身份;

2. 部分用户使用垃圾邮件地址注册,骚扰他人;

3. 部分用户在交友过程中收到大量色情骚扰内容。

 

海外

 

品牌应该利用 Google 给他们的时间做这“5 件事”

 

1. Remember we’re in the privacy-first era

 

Consumers are more aware of how their data is used than ever before. Apple is putting a lot of money into ad campaigns that are built around privacy concepts and is changing its policies as a result.

 

2. Stick to your timeline

 

Prior to this announcement, even the most optimistic views of the future accepted that the industry would be a bit lost in the woods in the early days of the post-cookie era. Many proposed solutions aren’t ready for massive testing at scale, so there was going to be a great transitional period of sorting out, without the cookie to fall back on.

 

3. Test alternative data solutions

 

Prior to last month’s news, many of us felt Q3 would be rife with announcements about cookie-free targeting platforms, new identifiers and privacy-compliant data products. Many vendors have likely changed their plans or adjusted launch dates in light of this news, but there will still be a steady pipeline of emerging solutions, and marketers will be well served to devote the same level of attention and urgency they expected to devote prior to this latest news.

 

4. Don't ignore inventory on Firefox and Safari

 

Together, Safari and Firefox account for around 39% of the U.S. browser market across desktop, mobile and tablet. Chrome has the largest share, around 49%, but this other group still represents nearly two out of every five internet users. For a long time, many advertisers have been comfortable completely avoiding targeting this group, simply because these browsers turn off tracking by default.

 

5. Focus on measurement

 

Google’s original timeline motivated many technology vendors to adjust their road maps and develop new methods for attributing performance. Cookies are a loss in terms of collecting data and targeting, but also for attribution.

 

丰田在日本投放奥运电视广告

 

Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a few top-tier global Olympics sponsors that have the right to display the Olympic rings in ad campaigns. Though Toyota can’t shield its brand much during the Games (not that it wants to in other markets). For one thing, Toyota vehicles will shepherd athletes about the Games. Vehicles used during competitions like cycling and even the carts for track and field will be Toyota. And the Tokyo taxi fleet was overhauled with new Toyota models featuring the Olympic rings, The New York Times reports. Toyota won’t drop digital advertising, either. Halting digital campaigns would be a blow to many athletes, since Toyota is one of the biggest supporters via its endorsements and influencer-type campaigns. 

 

电子商务营销公司 Tinuiti 收购了 Bliss Point Media

 

The ecommerce marketing company Tinuiti acquired Bliss Point Media, a 7-year-old startup that specializes in streaming and connected TV campaigns. “We still believe consumer attention is massively focused on search, social and marketplaces or retail media, but the biggest place that consumer attention has gone is obviously OTT and connected television,” Tinuiti CEO Zach Morrison told . Although, that’s largely on the back of Amazon, where search and shopper marketers can easily plug into Fire TV, the Amazon-owned streaming service, as well as Amazon’s ad-supported streamer IMDb TV and the Amazon DSP’s video supply. Bliss Point is expected to generate $50 million this year, doubling its revenue from last year, according to Morrison; Tinuiti alone is on track to bring in $200 million this year.

 

Verve Group收购数字广告技术平台Smaato

 

Verve Group, a privacy-first omnichannel ad platform today announced the acquisition of digital ad tech platform, Smaato through a subsidiary of its parent company, Media and Games Invest SE (MGI).

 

The transaction places Smaato at an enterprise value of $170m (£122.82m) and positions Verve Group as one of the top global mobile ad exchanges, with a joint team of over 300 employees spread across 25 offices worldwide.

 

The acquisition of Smaato adds a powerful mobile-first supply-side platform (SSP) to Verve Group's full-stack suite of products. Further, the combined mobile ad exchanges of Verve Group and Smaato will have a reach of approximately two billion users worldwide, providing brands and agencies wider access to high-quality premium inventory.

整理自互联网

已有0人收藏

已有0人点赞

发表评论

请先后参与评论

已有0