一、品牌

Peet's咖啡母企2023年中国市场双位数增长

DHL集团预计2024财年息税前利润将处于60亿至66亿欧元之间

珀莱雅妇女节引发争议

珀莱雅也邀请了五位用户，分享 TA 们日常生活中面对「偏见 」的真实经历和感受，并将其做成小册子，希望给更多用户启发，有 26岁才开始性别议题觉醒的女性、不再被外界定义与自己和解的女性、接受自己不够男人的男性等等，TA 们被不同的「偏见」所束缚，但他们都在勇敢地追求自我的自由。

但值得注意的是，由于用户故事中有两名男性的叙事，引发了不少争议。有用户认为，在妇女节这种以女性为主导的节日中不应该出现男性叙事，品牌应该更加关注女性群体处境。

二、互联网

The Trade Desk 2023财年第四财季业绩同比增长23%

抖音生活服务大变阵：成立三个大区、多位广告销售团队管理者加入

三、广告案例

美的 x 三联生活周刊发布女性力量态度短片《欢迎登陆她的岛》

 始祖鳥 + W

四、趋势洞察

全国人大常委会工作报告：我国将制定民营经济促进法等

五、海外营销

隐私沙盒审查需要更深入地挖掘以发现其真正的缺陷

The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created.

All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts.

However, the devil is in the details. Out of the 15 features bundled in the Privacy Sandbox, 12 are restrictive by nature and have the potential to stifle ad tech innovation and disrupt many advertising use cases.

Amperity 如何使用 OpenAI 的 GPT 模型构建生成式 AI 工具

What does generative AI have in common with customer data platform (CDP) technology?

Both are represented in Gartner’s most recent hype cycle, with CDPs languishing in the “trough of disillusionment” and generative AI sitting atop the “peak of inflated expectations.”

And this: On Wednesday, CDP startup Amperity released two new generative AI products for marketers that integrate OpenAI’s GPT models with a brand’s own customer data.