三、广告片

喜茶 x 草间弥生 | 一起给世界加点波波吧

因为世界是个圆，所以喜茶和草间弥生相遇了

11月7日，喜茶与艺术家草间弥生的合作项目正式推出。此次合作是草间弥生在95岁之际，首次跨越界限与中国的新兴茶饮品牌喜茶携手，并展开了全球范围内的合作。

四、趋势洞察

精细护肤成新趋势，追求品质护肤成为天猫双十一关键词

从价格上看，高端奢美品牌的销售同比增长了近30%，而500元以上美妆新品更是迎来了同比超200%的增长，驱动了整体新品的增长。其中，500元以上的男士护理新品增长超300%，500元以上的精油芳疗新品增长超1000%。“买少了，更得买点好的”，在精准护肤的理念下，这届消费者也热衷情绪护肤。

从品牌上看，相较去年，国际大牌获得了更多消费者的青睐，在TOP50品牌中占据30席，兰蔻、海蓝之谜、修丽可、赫莲娜、SK-II、CPB、YSL等品牌名次均有上升；另外，伊菲丹、华伦天奴、MISTINE、植村秀、莱珀妮等品牌名次提升明显。其中，CPB、MISTINE增速同比近60%，植村秀增速同比超40%，海蓝之谜、赫莲娜、SK-II增速同比超30%。

全国职业主播超1500万人，2025年直播人才缺口将超1900万

中国演出行业协会网络表演（直播）分会联合快手平台发布《网络主播新职业发展报告》。《报告》显示，截至2023年12月，有1508万人把网络主播当成主业，预计到2025年我国直播行业的人才缺口将达到1941.5万人。调研显示，六成以上职业网络主播每周直播四天以上，八成以上职业网络主播平均月收入在8000元以下，近九成职业网络主播愿意长期从事网络主播这一职业。网络主播呈现出职业化、多元化、专业化的发展趋势。

五、海外营销

外媒热议：埃隆马斯克的X在特朗普竞选的过程中发挥重大作用

In the wake of Donald Trump’s massive Election Day victory, Fox News host Bret Baier questioned whether Elon Musk might be “the future” of the Republican Party. Indeed, Musk hitched his fate to Trump when he bankrolled some of Trump’s campaign through his America PAC, and hit the campaign trail himself as a Trump surrogate in stump speeches and town halls.

Just as significant was the way X, the social media network that Musk bought in 2022 for $44 billion, helped Trump get his message out.

“Elon Musk’s X was the MAGA megaphone,” says social media expert Matt Navarra. “The U.S. election exposed the Achilles heel of traditional media: that social media is a wildfire of influence shaping narratives faster than the old guard can fact-check to counter.”

Navarra says social media played a significant role in helping Trump to his second election—even if it didn’t directly propel him into the White House. Instead, he believes that social media, X in particular, helped push the envelope of what is and isn’t acceptable politically. “Social media platforms have become the front lines of influence, where trust is built or shattered algorithmically, while traditional media clings to a standard of objectivity that fewer audiences really care about,” he says.

星巴克CEO计划缩减标准菜单，推出假日饮品

The holidays are still a bit away, but at Starbucks, you can get into the spirit starting tomorrow, November 7. That’s when the coffee chain rolls out its festive holiday menu. The lineup includes one new refresher, some holiday drinks that have been around for decades, and some sweet and savory grub. Since CEO Brian Niccol took over in September, there already have been a slew of welcome changes at Starbucks, such as no added fees on nondairy-milk drinks and the return of the condiment bar and handwritten (in Sharpie) names on cups—a more personal throwback to the brand’s earlier days. Baristas have been pushing for changes, too.

We’re refocusing on what has always set Starbucks apart—a welcoming coffeehouse where people gather and where we serve the finest coffee, handcrafted by our skilled baristas,” Niccol said in a press release at the time.

And now with the holiday menu, the favorites are back, and then some: There’s the Peppermint Mocha, a signature Starbucks creamy latte that’s been around for the past 22 holiday seasons. It’s available hot or iced and can also be ordered as a blended Frappuccino. Others include the returning Caramel Brulée Latte, Chestnut Praline Latte, Iced Sugar Cookie Almond Milk Latte, and Iced Gingerbread Oatmilk Chai.

特朗普的胜利将有可能影响到先前的谷歌的反垄断法案

Donald Trump will likely dial back some of the antitrust policies pursued under the administration of President Joe Biden, potentially including a bid to break up Alphabet’s Google over its dominance in online search, experts said.

Trump is expected to continue cases against Big Tech, several of which began in his first term, but his recent skepticism about a potential Google breakup highlights the power he will hold over how those cases are run.

Trump is also likely to pull back on some policies that have irritated dealmakers under the Biden administration, attorneys said. One is a reluctance to settle with merging companies, which was previously common and let companies address competition problems that agencies raised about deals by taking actions like selling part of the business.

The FTC and DOJ would likely scrap merger review guidelines crafted under Biden, said Jon Dubrow, a partner at law firm McDermott Will & Emery.