近日，羽衣甘蓝因多家茶饮品牌的推动，成为新茶饮热门原料，十余个品牌推出超30款相关饮品。种植户表示，羽衣甘蓝的价格，由八毛一斤涨至3.5元一斤。然而营养专家指出，羽衣甘蓝饮品膳食纤维大打折扣，加糖后可能变成高热量饮品。高级食品检验师王思露提醒：“纤体”等产品宣传语没有任何科学依据，更多只是商家利用某些营养物质来偷换概念。

五、海外营销

Otter 推 AI 助手引争议：自动插话功能或损用户体验

Even diehard AI skeptics have their exceptions.

Take Otter, for example, an automatic transcription platform that many journalists (AdExchanger included!) find useful, because it vastly cuts down the time and effort to transcribe recordings.

You know what would stymie that usefulness, though? If Otter began interrupting people in the middle of conversations.

And yet, that’s something Otter seems to think people want, The Verge reports. The company is rolling out an AI assistant tool that will use its data to answer questions, coach sales representatives and demonstrate products in the middle of calls, all “without human intervention.”

There are already reasons to be suspicious of third-party transcription platforms because, like any other cloud-based tool, there are privacy concerns. But it’s one thing to be worried about potential data leaks and another to be worried that an AI assistant might blurt out company secrets or strategy during a sales pitch. 

It could be worse, though. At least Otter hasn’t decided to give its AI agents human names that cause it to chime in whenever it thinks it’s being spoken to, like Siri or Alexa do.

Meta 广告攻势持续升级

Meta is on a tear launching new features. Not necessarily the right ones, though.

For example, Instagram will now support partnership ads, which is when a business puts its name and paid media behind a creator post as an ad. The campaign can then “leverage signals from both accounts for improved ranking and incremental performance,” according to a blog post. 

This type of advertising is a popular creator revenue tool on TikTok, and it makes sense to recreate it for Instagram.

But last week also brought the news that Facebook (as in the Big Blue app and site) will soon test ads in the notifications tab, a popular LinkedIn trick that no one wants or asked for.

Advertisers will also be able to request email addresses in exchange for a discount promo code.

Far more disconcerting than these ads announcements, though, was news last week that some Instagram users have begun spotting prompts to use Meta’s generative AI to whip up comments for other posts.

For the users of Meta’s family of apps, there are fewer and fewer corners they can visit without being badgered by a sponsored promo of some kind.