甲方

拼多多：下一季度会继续“百亿补贴”战略

在财报电话会议上，拼多多CEO黄峥公布双11部分战绩：卖出40万台iPhone 11及1000台国产汽车，拼多多“百亿补贴”入口的日活用户已经突破1亿，“百亿补贴”所花的每一分钱都值得的，下一季度会继续“百亿补贴”战略。

网易有道发布上市后首份财报：第三季度营收3.5亿元，同比增长98%

网易有道发布了公司2019年第三季度未经审计业绩公告，财报数据显示，2019年第三季度网易有道净收入为3.5亿，同比增长98%，其中学习型产品和服务净收入2.3亿，同比增长142%；净亏损为2.42亿元，去年同期为7700万元。

小红书回应博主起诉自媒体造谣：坚定支持博主

近日，因造谣小红书上的笔记“涉黄”，微博大V“圈少爷”、微信公众号“美貌研习社”及“电商头条”等多个自媒体账号，被2名小红书博主提起诉讼，分别索赔1000万元，目前法院已进入处理流程，并等候开庭审理。对此，小红书表示，谣言对博主本人和平台的伤害极大，坚定支持博主通过法律手段维护自己的合法权益。

得到邀请用户成为「专注力代言人」

得到今日正式上线全新硬件产品「得到阅读器」，旨在为用户营造专注环境，使其能够沉浸阅读、专心学习。在产品发售前夕得到面向用户征集「专注力代言人」，鼓励用户分享自己专注力时刻的照片和背后故事，成为「专注力代言人」并获得优惠券。得到陆续在官微、专题页面展示各行各业的专注力代言人风采，展现 76 个普通人的 76 种专注时刻。

鹅岛 X 立顿打造感恩节啤酒

感恩节来临之际，鹅岛精酿啤酒 x 立顿跨界搞事情推出一款「茶啤酒」。在上海、莆田的鹅岛精酿啤酒餐厅上新这款感恩节限定精酿——姜桃醉乌龙赛松艾尔。除了新品，鹅岛精酿啤酒餐厅还推出潮酷的打卡装置、超值赠饮活动，以及鹅岛 x 立顿的限量周边，助攻感恩节聚会时光。

乙方

美团点评发布2019年第三季度财报

美团点评今日发布2019年第三季度财报，财报显示，美团点评第三季度营收275亿元，同比增长44.1%，市场预期260.08亿元；经调整溢利净额19.4亿元，去年同期经调整亏损净额24.7亿元。

时趣赢得 ARCFOX 2019 年广州车展数字营销项目业务

时趣赢得北京新能源汽车旗下 ARCFOX 品牌 2019 年广州车展数字营销项目业务，将助力 ARCFOX 品牌在此次广州国际车展期间赢得市场关注、获得品牌声量、建立与目标用户的良好沟通，呈现最佳解决方案。 未来，时趣还将与 ARCFOX 品牌携手，持续开拓更多的业务合作，助力自主新能源汽车品牌迈进新征程。

媒介

谷歌被曝收集上万美国人健康数据，立法者展开问询

美国总统候选人伊丽莎白·沃伦以及参议员理查德·布卢门撒和比尔·卡西迪周三致信给谷歌，针对它获取成千上万美国人健康记录一事提出疑问。立法者要求谷歌披露向其提供信息的其他卫生系统的信息，是否允许客户退出该项目，以及是否会将这些数据用于广告。谷歌在声明中称：“我们相信谷歌的相关合作遵守了有关患者数据的行业法规，并且对数据的隐私、安全性和使用情况提供了严格的指导。”

懂车帝聚合多端资源发布“懂车号”

20日，“帝造2020”懂车帝创作者大会在广州举办，懂车帝汽车创作者内容传播与服务平台“懂车号”正式发布。懂车帝内容运营总监纪成成表示，“懂车号通过聚合懂车帝、今日头条、抖音、西瓜视频、火山小视频等五端资源，让内容、信息和资源在平台间流通，提供流量资源、运营培训、创作引导等方式来帮助作者提升跨平台运营效率，促进创作者快速成长，让汽车内容创作没有边界。”

抖音获ISO/IEC 27701隐私信息管理体系国际认证

近日，在布鲁塞尔举行的2019欧洲数据保护年会上，抖音获得了国际权威标准组织英国标准协会（BSI）颁发的全球首批ISO/IEC 27701隐私信息管理体系国际认证。此前，抖音通过了ISO 27001、以及公安部信息安全等级保护三级等安全合规认证。

趋势

Trustdata：2019年Q3外卖用户突破4亿大关

Trustdata数据显示，2019年Q3外卖用户突破4亿大关；品类快速丰富，超市便利、蔬菜水果、鲜花蛋糕等非餐饮业务增长显著；外卖行业交易金额达1790亿元，一二线占比达76.4%，三线及以下城市外卖用户同比增长显著，游客带动旅游城市外卖提升；美团外卖交易额占比达65.8%。

海外

1.Amazon For The CMO:’ Podean Helps Brands And Agencies Navigate The Tech Giant

亚马逊首席营销长:Podean帮助品牌和机构驾驭科技巨头

Most agencies are myopic in their approach to Amazon.They might only focus on retail optimization or just concentrate on search. But Amazon also offers an array of opportunities across OTT, audio, social and branding, said Travis Johnson, global CEO of Amazon consultancy Podean.

“What Amazon is doing is very broad, [and] nobody is thinking about how that all works together,” said Johnson, who leads the company along with founder and CEO Mark Power.

A big part of the problem is that agencies struggle to share their Amazon expertise across holding company silos, leading to fragmented offerings – a phenomenon which Johnson, an ex-agency CEO and holding company veteran, has experienced firsthand. Even sitting at the helm of Sellwin, a consultancy launched within Dentsu that focuses exclusively on Amazon, he still found himself fighting against internal silos. Johnson exited Sellwin earlier this month.

2. 广告公司IAS收购了欧洲一家网页内容定位的公司

Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal reports. Contextual fits nicely with IAS’ viewability and verification solutions, and IAS already partnered with ADmantX. 

Contextual targeting is getting hot as regulation looms, the cookie crumbles under Apple’s ITP and other browser changes and as brands get burned by brand safety mishaps. Competitors to IAS, like DoubleVerify and Nielsen, have also acquired and invested in contextual ad tech this year. “It is critically important to ensure the content and context where our clients’ media may appear is not only brand safe but suitable for their brand,” David Murnick, EVP of digital operations and technology partnerships at Dentsu’s Amplifi, told the Journal. “That’s why you are seeing more acquisitions of this kind.” IAS will absorb ADmantX’s staff of 50 people. 

3. 为了反击亚马逊，CPG广告主正寻找与其他零售商建立数据关系

As Amazon wades deeper into grocery, CPGs are fighting back by demanding more data from retailers. In an effort to prevent their valuable shopper data from getting locked behind Amazon’s walls, CPGs are teaming up with other major retailers as advertising platforms rather than just sales channels, Digiday reports. Conversations dominated by cost and margins are starting to include second-party shopper data as a negotiating point to make it easier for data-poor CPGs to target customers. 

Nestlé is working with Carrefour in Spain, for example, to target online shoppers programmatically, a test that could turn into a global strategy if successful. Brands like P&G and Heineken are pursuing similar strategies, with some ultimately hoping to put a pixel on retailer shopping pages that feature their products to better understand lifetime value. 

4. NBCUniversal将集中并简化广告购买模式，以变得更加数字化

NBCU has brought on ex-Kargo exec Ryan McConville to lead ad platforms and operations at the network as it tries to become more digital. McConville, who reports into NBCU’s EVP of business operations and strategy, Krishan Bhatia, will build a new team focused on enhancing the network’s media offering with AI and implementing cross-platform measurement, Adweek reports. 

A big focus will be making it easier for buyers to execute across platforms, which is often difficult to do on networks’ legacy systems. “[What] Krishan and I are both focused on changing is centralizing product strategy,” McConville said. “We want to take a single platform approach.” But first, NBC will have to streamline access to its own inventory across linear and digital channels with a cleaner interface and standardized measurement.

5.Google开始限制定向投放的政治广告

Facebook, the pressure’s on. Google said in a blog post on Wednesday that it’s going to start restricting how precisely advertisers can target people with political ads – aka, no more microtargeting – although political ad buyers will still be able to target based on age, gender and general location (nothing more granular than a ZIP code). The policy will apply to search, YouTube and display ads, according to Scott Spencer, VP of product management for Google Ads. 

Google’s stance is halfway between Twitter, which is completely banning political ads – although issue ads are OK with certain restrictions – and Facebook, which is (mostly) standing firm on its political advertising policy. After declaring on stage Monday at the Recode conference that Facebook has no intention of changing how political ad targeting works on its platform, Facebook exec Carolyn Everson almost immediately walked back her statement. She later told Axios reporter Sara Fischer that Facebook is still mulling its next move and that “nothing is off the table.”