This is the story of how we helped CZUR, a Chinese tech startup, raise $4.6 million through their video campaigns on crowdfunding.

这是关于我们如何通过成者，一家中国科技创业公司的众筹视频活动帮助他们筹集460万美金的故事。

CZUR approached us to create a video campaign for their new smart scanner. This was a consumer scanner that could scan pages quickly. Their previous campaign on Indiegogo had done well but it mostly talked about the functional benefits of the product. 

成者找到我们为其新的智能扫描仪创作一个视频广告系列。 这是一台可以快速扫描页面的消费系列扫描仪。 他们之前在Indiegogo上开展的活动做得还不错，但其中大部分内容都只谈到了该产品的功能优势。

We wanted to create a video that would not just showcase the product features but also create a functional and emotional connection with the audience. 

我们希望制作一个不仅能展示产品功能，还能与受众建立功能和情感联系的视频。

 We created a video campaign inspired by the high-tech feel of the product, coupled with the emotional satisfaction of never losing a memory or a creation ever again. We came up with the story of an anonymous man using the scanner, and the video showcased the product as the hero in connecting people with their memories, designs and possessions that they were fond of. Our hope was to elevate the scanner from being just a scanner to being a vital element in helping people preserve their memories and creations.  CHeck out the video:

我们创造了一个视频众筹活动，其灵感来自于产品的高科技感，融入刻骨铭心的情感满足和创新情结。 我们创造一个使用扫描仪的匿名男子的故事，视频展示了该产品是将人们与他们喜欢的记忆，设计和财产联系起来的英雄。 我们希望将扫描仪从单纯的扫描仪提升为帮助人们保存其记忆和创造力的重要伙伴。一起来看看视频：

Funding results: The campaign raised $1.8 million and is now an Indiegogo “In Demand” product! People loved the video, and we felt that were able to achieve a rare combination: a video with a "high-tech feel" and a heart at the same time!

融资结果：该活动筹集了180万美金，现已成为Indiegogo的“刚需”产品！大家都非常喜欢这个视频，因为我们实现了一种罕见的组合：“高科技感”和内心融合的视频！

After the success of the first campaign, we were approached by CZUR again for a second campaign in late 2019. This was a slightly different product versus the earlier scanner: it was more lightweight and was geared towards students and younger users.

在第一个活动成功之后，成者在2019年末再次与我们联系进行第二个活动。与早期的扫描仪相比，该产品略有不同：它更轻巧，更适用于学生和年轻用户。

We created three target personas for the brand: a student who would like to scan a library book, a comic book nerd who wanted to scan comic books and a businessman usecase persona who wanted to scan all kinds of documents. 

我们为该品牌塑造了三个受众角色：一个想扫描图书馆书籍的学生，一个想扫描漫画的书呆子和一个想扫描各种文档的商人角色。

We tweaked the tone and style of the brand and created a younger video. However we did not want to lose out on the success of the first campaign so we started the video with talking about the first campaign: this established trust and legitimacy of the brand.

我调整了品牌的色调和风格，并制作了更年轻的视频。 但是我们不想遗忘首个广告系列的成功，因此我们从介绍第一个广告系列的视频开始：建立了品牌的信任度和合法性。

We created a video that captured a younger audience and enabled the brand to raise $2.8 million, which was the highest target that they had achieved so far on crowdfunding. 

我们制作了一段吸引年轻受众的视频，帮助该品牌筹集了280万美金，这是他们迄今为止在众筹上实现的最高目标。

We are proud of working with a great client that understands the value of creativity and creating a loyal community of fans, followers and backers. Check out the videos we created and let us know what you think!

我们很高兴与一个深知创造力价值并懂得建立忠实支持者社群的优质客户合作。 观看我们创作的视频，让我们听听您的想法！

Crowdfunding has been a huge buzzword with Chinese companies for the past few years, but few have done it right: the goal is not just to raise millions of dollars but to also build a community for your brand that will become loyal fans and ambassadors for your business. Zen & Zany have created a unique online event with Indiegogo on June 11th, focusing on how to create multi-million dollar crowdfunding campaigns. Join the event to gain more insights from Indiegogo and an award-winning video production company that has created multiple million-dollar crowdfunding video campaigns.

在过去几年里，众筹一直是中国公司的流行语，但很少有人做得对：众筹的目标不仅仅是筹集数百万美元，还需要为您的品牌建立一个社群，因为他们将成为您的品牌忠实拥护者和大使。Zen＆Zany（怡水文化）于6月11日与Indiegogo将联合举办分享主题为“如何创造数百万美金众筹活动”的线上直播专场活动。 欢迎报名参加，从Indiegogo和一家屡获殊荣的创意制片公司的经验之谈获得更多见解，并了解我们是如何创造百万美金众筹视频广告活动。

Zen & Zany have created a unique online event with Indiegogo on June 11th, focusing on how to create multi-million dollar crowdfunding campaigns. Join the event to gain more insights from Indiegogo and an award-winning video production company that has created multiple million-dollar crowdfunding video campaigns.

Zen＆Zany（怡水文化）于6月11日与Indiegogo将联合举办分享主题为“如何创造数百万美金众筹活动”的线上直播专场活动。 欢迎报名参加，从Indiegogo和一家屡获殊荣的创意制片公司的经验之获得更多见解，并了解我们是如何创造百万美金众筹视频广告活动。

Don't miss this event. Scan the QR code below to register.

别错过这次干货分享喔！扫码海报二维码报名吧！