Morketing每日监测6.10:阿里妈妈618为店铺引导新增购买用户数增长超140%;腾讯会议联合腾讯电子签推出“云签约”解决方案
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Morketing每日监测6.10:阿里妈妈618为店铺引导新增购买用户数增长超140%;腾讯会议联合腾讯电子签推出“云签约”解决方案

Claire · 2021-06-09 18:36

【摘要】每日营销资讯


一、品牌

大众将提供按时计费的自动驾驶服务,每小时7欧元

 

大众汽车一名董事会成员在接受报纸采访时表示,该品牌正考虑提供按时计费的自动驾驶服务。“预计价格在每小时七欧元左右。因此,如果你不想自己驾驶三个小时,你可以支付21欧元去让车辆自动驾驶。

 

美国初创公司Simulate获5000万美元B轮融资

 

据TechCrunch报道,美国植物素食公司Simulate已获5000万美元B轮融资。本轮融资由Alexis Ohanian领投,该公司估值已达到2.6亿美元。 Simulate在2018年由Ben Pasternak创立,旨在为用户提供健康与美味兼具的植物肉食品选择。

 

“快看漫画”获1000亿韩元融资,资方为韩国SK电信、LG等财团

 

国内最大的漫画平台“快看漫画”将获得由SK电信、Naver、LG等几大韩国财团出资设立的One Store公司投资的1000亿韩元。此前“快看漫画”曾获得腾讯、红杉等投资公司累计25亿元融资。据媒体报道,快看上一轮融资估值超过10亿美元。One Store本次投资额在1000亿韩元(9000万美元)左右。

 

二、互联网平台

 

Facebook在越南农村探索新模式,用聊天和视频推动社交电商

 

据报道,随着广告投放难度加大,加之电商卖家越来越喜欢通过视频和聊天功能与客户联系,Facebook从越南农村吸取了发展经验。Facebook表示,越南日益富裕的农村人口越来越适应智能手机,尤其偏爱视频和聊天功能。该公司的业务几乎完全依赖广告业务。越南和泰国在网络购物中使用聊天功能的比例在全球位居前列,买卖双方会通过大量聊天信息进行交流。

 

全球速卖通正秘密孵化一个类似SHEIN的快时尚跨境出口独立站项目

 

阿里旗下B2C跨境电商平台全球速卖通(Aliexpress)正秘密孵化一个类似SHEIN的快时尚跨境出口独立站项目。

 

腾讯会议联合腾讯电子签推出“云签约”解决方案

 

腾讯会议、腾讯电子签联合推出“云签约”解决方案,“云签约”解决方案基于腾讯会议开放的API、融合了核心的音视频技术和腾讯电子签的电子签名、合同管理能力,让签约双方在视频会议中即可签署合同,远程完成签约仪式。

 

美国最大外卖平台DoorDash进军亚洲,首站登陆日本

 

美国最大外卖平台DoorDash将把其按需送货服务引入日本,这是这家总部位于旧金山的公司为扩大其国际足迹而首次在亚洲扩张。该公司表示,将进入世界上餐厅密度最高的国家之一,首先在位于东京东北部的仙台市推出服务。

 

Facebook为直播较多的创作者提供 "额外资金"

 

据外媒报道,Instagram正在开发新工具,以帮助其创作者从平台上赚取更多的钱。在首届创作者周活动上,马克·扎克伯格介绍了一些新功能,这些功能将帮助影响者在达到特定目标后赚取 "额外收入"。

 

阿里巴巴副总裁家洛:阿里妈妈618为店铺引导新增购买用户数增长超140%

 

6月9日,阿里巴巴副总裁家洛表示,今年618期间,阿里妈妈为店铺引导新增购买用户数增长超过140%;相同预算花费下,需求智投的广告引导成交量平均提升21%。家洛称,接下来,阿里妈妈将与天猫商家营销中心联合,通过统一策略、产品创新、平台开放等,帮助商家实现数字化营销和降本增效。

 

三、服务机构

 

周晨出任伟达中国区高级副总裁

 

公共关系咨询公司伟达公关(Hill+Knowlton Strategies)6月8日宣布,任命周晨(Cecilia Zhou)为中国区高级副总裁,负责领导伟达中国新整合的以科技和互联网为基础的创新传播业务,此项任命立即生效。未来,周晨将常驻上海办公,并向伟达中国区首席执行官徐俊汇报工作。

  

四、案例

 

钟薛高和 100+ 咖啡店共创灵感新物种


钟薛高与 niko and ... COFFEE、百啡待兴、村口大树、百川咖啡、叁叁 Coffee、LightRoom、Marmalade 等来自上海的近 100 家高品质咖啡店梦幻联动,共同创造灵感新物种——「啡」常钟薛高。

  

天猫星选携手 4 位运动员讲述「再上场」的故事


职场女性想转型的瞬间,何时都会不晚。天猫官方明星直播全新品牌天猫星选邀请到了邓亚萍、刘璇、惠若琪和薛明四位女性运动员拍摄了微纪录片《再上场》,她们曾是运动场上璀璨的星辰,是亿万国人的精神偶像,虽然离开赛场,她们的体育精神依然激励着自己,也鼓舞着普通人。天猫星选希望借此纪录片去展示退伍后的她们如何转型和蜕变的。


 

五、趋势洞察

 

Analysis Group:2020年全球苹果应用商店生态系统研究报告


App Store 生态系统在 2020 年创下 6430 亿美元的帐单与销售额,相比上一年同期增长 24%。

 

在 App Store 上销售数字产品与服务的小型开发者里,有超过四分之一的开发者在过去五年中年均收入增长至少 25%。App Store 上至少 80% 的小型开发者活跃在多个国家的应用商店里。这些开发者平均从超过 40 个国家的用户身上获得了收入。

 

世界半导体贸易统计组织:全球半导体今年产值估增19.7%达5272美元

 

世界半导体贸易统计组织(WSTS)预估,今年全球半导体产值将达5272亿美元,将成长19.7%;记忆体产值将成长31.7%,增幅将高居第一。WSTS预期,2022年全球半导体产值可望进一步达5734亿美元,将再成长8.8%;记忆体产值将成长17.4%,增幅仍将高居第一。

 

报告:爱优腾持续领跑影视综原创内容数量

 

《2020网络原创节目发展分析报告》显示,爱优腾三家持续领跑网剧、网络电影及网综上线数量。三家上线独播网剧数量、独播网络电影数量及独播网综数量,占总数比例分别为79%、90%和70%。网剧赛道上,芒果TV、搜狐视频和B站独播剧也占据一定比例市场份额。网综赛道上,芒果TV上线数量和爱奇艺保持在同一量级。

 

六、海外


苹果将在IOS 15中做出改变,标志着自归因渠道正式落幕


Sayonara self-attribution.


Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks.


Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the winning postbacks via SKAdNetwork (SKAN), Apple’s privacy-preserving attribution API for iOS 14.


In other words, advertisers that choose to will be alerted directly by SKAN when one of their ads leads to an install or a successful conversion.


Developers and their measurement partners have been eagerly requesting this capability for a while.

 

SKAN status quo


With iOS 14, registered ad networks are the only entities able to sign and receive install-validation postbacks after ads result in conversions.

 

From there, an ad network can then share the campaign ID and name with an authorized mobile measurement provider in order to validate and decode the postback.


Beginning with iOS 14.6, Apple started allowing devices to send SKAdNetwork postbacks to multiple ad networks.


But advertisers can’t get their hands on the raw postbacks, and some big ad platforms have taken advantage of that fact to maintain control over the attribution process.


So long, self-attributing networks

 

Vox Media将其第一方数据平台扩展至Concert


To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on Tuesday announced a new suite of tools for Concert, its publisher monetization tech, that come from the digital media company’s internal first-party data platform Forte.


The new products address brand safety, targeting and optimization. Brands can use automated contextual and brand safety features, an audience builder that creates groups based on readership trends across Concert’s publisher network as well as Vox Media’s first-party data. Finally, it includes a performance tool for brands, who can optimize campaigns based on metrics like product sales, video views or app downloads.


Consolidating programmatic measurement and targeting – not just for Vox Media-owned sites, but outside publishers that opt into the Concert inventory pool – is important for open web properties to compete with the attention that goes to major online platforms, said AJ Frucci, head of Concert and Vox Media’s SVP of media revenue.

 

Ofcom数据揭露英国一年线上数据

 

UK adults spent an average of three hours and 37 minutes online every day during 2020, according to Ofcom'sOnline Nation 2021 report. 


This is over half an hour more than those in comparable European countries including Germany, France and Spain. 


During an unprecedented year due to the pandemic, communication, entertainment, culture, retail, work, and education made a giant shift to online.


With high street shops forced to close, UK online shopping sales rose by 48 per cent to nearly £113bn in 2020. Online food and drinks retail stores saw the biggest increase in sales, up by 82 per cent on 2019.


With the many stuck at home during lockdown, the sales of household goods also surged by 76 per cent due to heightened interest in home improvements.


Children’s online purchasing power also grew, enabled by digital pocket money apps and pre-paid debit cards.


The report found many people were glued to their phones last year. Mobile apps cost British people nearly £2.45bn with the majority going on Tinder, Disney+, YouTube and Netflix.


TikTok grew rapidly, Ofcom said, from 3m adult visitors in September 2019 to 14m by March this year. TikTok also saw the biggest increase in daily use among young adults, with 18-24s more than doubling their time spent on it – up from 17 minutes to 38 minutes in September 2020. 


Tinder remained the most popular dating app in among young UK adults aged 18-24, with 11 per cent visiting the app in September 2020.


Adults aged 45-54 preferred site Plenty Of Fish, although 2020 saw an increase in romance scams across all dating sites, with money lost to fraudsters hitting £18.5m - an increase of 12 per cent.


Around half (49 per cent) of UK adults visited an adult website or app in September 2020. The largest, Pornhub, was visited by around a third of online adults – representing half of all UK online men, and 16 per cent of UK online women.


整理自互联网

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