一、品牌

分析师：苹果汽车可能打压特斯拉股价暴跌81%

苹果汽车计划“IronHeart”：将以iPhone控制空调、座椅、收音机等

特斯拉：目标是到2030年实现年销量2000万辆

小米5G机东欧市占排第一 超越苹果、三星

市场调研机构Strategy Analytics发表报告，今年第三季，小米在中东欧地区的5G手机出货量占有率达42%，超越苹果和三星成为该地区的5G手机第一名。小米今年第二季首次成为欧洲最大智能手机供应商，市占率达25.3%，出货量达到创纪录的1270万。

二、互联网平台

超20家涉币企业宣布退出中国市场

印度移动支付巨头Paytm寻求200亿-220亿美元左右的估值

印度移动支付巨头Paytm正与阿布扎比主权财富基金、新加坡政府投资公司、贝莱德、野村进行谈判，以选定印度IPO锚定投资者。根据初始投资者反馈，Paytm将寻求200亿-220亿美元左右的估值。（财联社）

三、案例

“碰瓷”麦当劳最狠的品牌？

Keep动感单车

四、 趋势

 9月份中国物流业景气指数为54%

五、海外营销

谷歌将 AdSense 转为首价拍卖

First-price auctions are coming to Google AdSense.

The change will go into effect later this year, Google shared in a blog post on Thursday.

Google Ad Manager and AdMob have already switched to a first-price auction.

Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that momentum behind the move to first-price auctions has not ebbed.

While most of the ecosystem has already shifted to a first-price auction, AdSense was a holdout.

Meanwhile, Google’s auction business practices have come under increased scrutiny.

An antitrust lawsuit led by Texas and other state attorneys general against Google makes allegations of illegal monopolization centered on the Google Display Network – which includes AdSense for Content – and Google Ads, which bids into AdSense.

大故事：Facebook 举报人

Facebook weathered two storms this week: a whistleblower and a sweeping outage across multiple platforms.

First, the Facebook whistleblower revealed herself as Frances Haugen, who spoke with 60 Minutes about how platform changes like a 2018 decision to prioritize posts that “spark conversation” amped up divisiveness on the platform.

Then, on Monday, Facebook, Instagram and WhatsApp shut down for six hours, leaving at least $78 million in revenue on the table, based on previous quarterly earnings estimates.

Tuesday saw Haugen testify on Capitol Hill about Facebook’s decisions to prioritize profits over safety, from spreading misinformation to causing mental harm and even suicide among young social platform users.

What can advertisers make of this mess?

Ironically, some of Facebook’s changes, like the 2018 News Feed update (and the 2016 “friends and family” change before that), were designed to deal with the proliferation of viral publishers (remember the heyday of ViralNova and Upworthy?), which amassed likes but didn’t “spark conversation.”