一、  品牌

伊利股份：收购澳优乳业34.33%股权

伊利股份公告称，通过全资子公司金港控股以协议转让、认购新股并触发全面要约义务的方式收购澳优乳业股权，交易价格为10.06港元/股；交易完成后，金港控股将持有澳优乳业已发行股本的34.33%。

中国平安：前三季度归母净利润1187.37亿元，同比增长9.2%

中国平安在港交所公告称，前三季度收入合计9843.87亿元，上年同期收入合计9951.22亿元。前三季度实现归母营运利润1187.37亿元，同比增长9.2%；归母净利润816.38亿元，上年同期归母净利润1030.41亿元。

荣耀打响重回海外第一枪：多国市场发布50系列

10月26日，荣耀50系列在欧洲、非洲等地区的多个国家上市发布。同时，荣耀方面进一步披露了其进军全球市场的目标名单。“将于11月初在法国、英国、德国、意大利、西班牙、白俄罗斯、沙特、埃及、伊拉克等国家陆续开售，其中荣耀50将登陆海外40多个国家。”

动漫IP《超级小熊布迷》联合Spores Network跨界推NFT藏品

由腾讯投资的上游动漫IP《超级小熊布迷》近日宣布将与跨链NFT平台Spores Network进行深度合作，推出首批由动漫原班人马创作的独家NFT收藏品。据介绍，该NFT收藏品在创作上，会由上游动漫首席执行官兼创意总监赖嘉晟把关，原创团队操刀，内容会紧贴动漫剧情。赖嘉晟表示，未来还会创作更多数字收藏品，构建在Super BOOMi这156集动漫剧集之上。

微软：第一财季净利润205亿美元，同比增长48%

微软公司发布了截至2021年9月30日的2022财年第一季度财报。财报显示，微软第一财季总营收为453亿美元，市场预估439.4亿美元，较上年同期增长22%；净利润为205亿美元，较上年同期增长48%。

“喜姐炸串”完成2.95亿元A轮融资

“喜姐炸串”完成2.95亿元A轮融资，由源码资本和星纳赫资本联合领投，明越资本担任独家财务顾问，资金将用于供应链升级、团队扩充和数字化建设。目前，品牌已在全国累计签约超1400家门店，每月新签约门店数量约为100家，遍布江苏、浙江、安徽、江西和广东等省份。

二、  互联网平台

快手电商发布“STAGE直播运营方法论”白皮书

快手电商发布《快手电商直播运营白皮书2021》，推出“STAGE直播运营方法论”，从盘货品、盘直播、盘商业化、盘福利和盘亮点五个方面帮助快手商家提升直播运营水平。据官方介绍，在STAGE方法论的带动下，“116品质购物节”大促的前期预热阶段，快手单场GMV首次破200万的直播超过400场，单场GMV首次破1000万的直播超过100场。

字节跳动退出李子柒签约公司“微念”

微念的股东字节跳动已于10月16日启动退出流程，投资不足半年。据一位接近交易的人士称，字节跳动当初投资微念，主要是因为看好李子柒。如今李子柒和微念陷入分歧，字节跳动决定退出。

Twitter第三季度净亏损5.37亿美元，同比转亏

Twitter公司发布了截至9月30日的2021财年第三季度业绩报告。财报显示，按照美国通用会计准则(GAAP)计算，Twitter第三季度营收为12.8亿美元，较上年同期的9.36亿美元增长37%；净亏损为5.37亿美元，上年同期为净利润2866万美元，同比转亏。

三、  服务机构

内容创意云平台“爱设计”完成数千万元A+轮融资

企业智能内容创意云平台“爱设计”已完成数千万人民币A+轮融资，由信天创投领投。本轮融资将用于团队搭建、人工智能、底层技术研发和市场推广等。

四、  案例

「冬奥有她」系列短片赋能女性小微企业

Visa 携手中国妇女发展基金会、北京体育大学共同推出「冬奥有她」项目系列短片——《让世界看到她》，记录项目受益人的创业故事和成长。

阿里巴巴请你来赴冬奥会「冰雪之约」

阿里巴巴作为奥运会全球合作伙伴，在北京冬奥组委指导下，带来一部冬奥短片《冰雪之约》。

五、海外

State Farm希望触达游戏玩家

Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s in games.

Gaming is an effective way to get in front of younger audiences, of course. But it’s also about tapping into the enthusiasm that players have for games and gaming-related experiences, said Patty Morris, assistant VP of marketing and brand at State Farm.

“We’ve seen gaming explode as a passion point, which you can easily see by looking at the popularity of Twitch or NBA 2K, which has become almost a platform in and of itself,” Morris said.

NBA 2K is a wildly popular series of basketball video games. The latest edition, NBA 2K22, launched in September. To coincide with the launch, State Farm partnered with the gaming publisher to debut a virtual version of its well-known fictional spokesperson, Jake from State Farm, as a non-playable character in the game wearing his accustomed uniform of khaki pants and a red polo shirt.

Players can interact with Jake at an in-game NGHBR GOODS storefront to unlock a skin for their character based on Jake’s attire. It’s not possible to buy insurance at the virtual store, however.

But that’s also not the point, Morris said.

“This is a new way to reach people and gain mindshare with a younger generation that’s harder to reach through traditional paid media,” she said. “We’re not super focused on metrics like lead gen – that’s not why we’re here. We’re here to make Jake, and State Farm, a part of the culture.”

亚马逊升级品牌“关注”功能

Amazon came out of beta with its clean room data service, Amazon Marketing Cloud (AMC) on Tuesday. 

It’s important news because clean rooms are all the rage right now and Amazon Advertising and Amazon Web Services are dueling with Google’s Ads Data Hub and the Google Cloud Platform for dominance in the new sector. But another important announcement was easy to miss alongside the AMC launch: There are now more than 20 million “Brand Follow” relationships in place with Amazon’s ecosystem – and Amazon is beefing up the benefits. The main benefit for sellers previously was that Amazon would send mobile notifications to followers when sellers start a live stream. But that isn’t so enticing, because most brands don’t live stream on Amazon. The new incentive will give shoppers the ability to see deals from brands they follow directly on the Amazon home page – and that’s a tasty carrot. Brands will push much harder to accrue Follows if their product promotions could show up organically on the front of Amazon.