每日监测

Morketing每日监测11.4:奥利奥饼干要涨价;工信部通报小红书、QQ音乐等38款违规App;上汽、奇瑞、长安位列1-9月汽车出口量前三

Claire  · 2021-11-03 18:26

【摘要】 每日营销监测

一、  品牌

 

StrategyAnalytics:2021年Q3三星成北美地区最大的智能手机厂商

 

StrategyAnalytics研报指出,2021年Q3,三星成为北美地区最大的智能手机厂商。北美智能手机出货量同比下降7%。前5名的智能手机厂商占据北美总出货量的93%。Strategy Analytics总监Ken Hyers表示:“三星是北美领先的智能手机厂商,年出货量增长5%。在过去三个季度,苹果一直占据榜首;2021年Q3,三星已经夺回部分市场份额。”

 

奥利奥饼干要涨价,亿滋宣布美国地区产品明年提价7%

 

亿滋国际首席执行官冯朴德表示,公司旗下包括奥利奥饼干在内的产品将在2022年提价。冯朴德接受采访时表示:“目前来看,2022年一开始,公司在美国的产品价格将上涨7%。”他指出,由于商品价格上涨和运输短缺,公司预计明年的成本通胀将跃升6%。他强调,这些问题是全球性的,但在美国尤其明显。

 

中汽协公布1-9月前十位汽车生产企业出口量排名:上汽、奇瑞、长安位列前三

 

据中国汽车工业协会根据汽车生产企业上报的出口数据显示,2021年1-9月,汽车出口量排名前十位的企业依次是:上汽、奇瑞、长安、东风、特斯拉、长城、吉利、北汽、江汽和重汽。与上年同期相比,上述十家企业出口量均呈快速增长,其中除吉利、北汽和重汽外,其他企业出口增速均超过100%。1-9月,上述十家企业共出口122万辆,占汽车出口总量的89.6%。

 

宝马汽车:第三季度销售额274.7亿欧元,高于市场预期

 

宝马汽车第三季度销售额274.7亿欧元,市场预估258.9亿欧元,高于市场预期;汽车部门营收226.3亿欧元,市场预估212.9亿欧元;EBIT28.8亿欧元,市场预估25.1亿欧元。

 

江铃汽车:10月汽车销量同比下滑24.14%

 

江铃汽车晚间公告称,公司汽车10月销量2.58万辆,同比下滑24.14%;本年累计27.49万辆,同比增长7.87%。其中,10月SUV销量同比增长25.74%。

 

科技3C潮品牌 “怒喵科技”获龙珠资本A轮5000万融资

 

科技3C潮品牌 “怒喵科技”AngryMiao已获得龙珠资本5000万人民币A轮独家融资,估值近1亿美元。此次融资资金已用于新款TWS耳机研发,未来怒喵科技的品类可能会延伸至VR设备。

 

二、  互联网平台

 

工信部通报38款违规App,货拉拉、小红书、QQ音乐等在列

 

据工信微报微信公众号,近期,针对用户反映强烈的App超范围、高频次索取权限,非服务场景所必需收集用户个人信息,欺骗误导用户下载等违规行为进行了检查,共发现38款APP存在问题,货拉拉、小红书、QQ音乐等在列。上述APP应在11月9日前完成整改,逾期不整改或整改不到位的,我部将依法依规进行处置并予以行政处罚。

 

腾讯云首次正式对外公布分布式云战略,发布云原生操作系统遨驰Orca

 

在腾讯数字生态大会现场,腾讯云首次正式对外公布分布式云战略,同时发布行业首家全域治理的云原生操作系统遨驰Orca。腾讯副总裁、云与智慧产业事业群COO兼腾讯云总裁邱跃鹏表示:“腾讯云原生操作系统遨驰单集群支持10万级服务器、百万级容器规模,管理的CPU核数超过1亿,计算正式进入亿级时代。腾讯云将通过分布式云构建无所不在的云服务。”

 

Meta宣布将关闭面部识别系统,删除超10亿用户面部扫描数据

 

Meta宣布,将在未来几周关闭已经运行10年的面部识别系统,并删除超过10亿用户的个人面部扫描数据。Meta负责人工智能业务的副总裁杰罗姆·佩森蒂表示,面部识别技术是一个“强大的工具”,但人们对它的总体使用有“越来越多的担忧”。

 

三、  服务机构

 

微盟宣布与小红书达成小程序商城解决方案深度合作

 

近日,微盟宣布与小红书达成小程序商城解决方案方面的深度合作,微盟商家将接入小红书平台。双方合作后,微盟将帮助小程序商户在小红书平台开店。据介绍,微盟目前已启动小红书小程序解决方案的首批商户内测报名。

 

四、  案例

 

天猫 V 榜公示双 11 揭榜官

 

11 月 1 日,天猫 V 榜在微博发起密令,请大家根据表格中的关键字解密。隔日,天猫 V 榜官宣王子文、白鹿和周雨彤成为双 11 揭榜官,由这 3 位「会买星人」带领大家买出「品质新生活」。

 

 

麦当劳为新品汉堡敷面膜

 

日前,麦当劳瞄准双 11 必囤好物之一的面膜,先是联合天猫发布「黄金面膜」料理悬念海报,后在微博和淘宝直播间,与真正「卖面膜」的 AHC、欧莱雅互动,还请苏炳添为新品造势,共同探秘新品。


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五、趋势洞察

 

文旅部:前三季度国内旅游收入2.37万亿元,同比增63.5%

 

根据国内旅游抽样调查结果,2021年前三季度,国内旅游总人次26.89亿,比上年同期增长39.1%。恢复到2019年同期的58.5%。国内旅游收入2.37万亿元,比上年同期增长63.5%。恢复到2019年同期的54.4%。人均每次旅游消费879.68元,比上年同期增长17.5%。

 

Canalys:受疫情刺激增长一段时间后,全球电脑行业出货量回落

 

数据机构Canalys近期发布报告称,2021年第三季度全球个人电脑市场出货量下跌2% ,但总体仍远高于疫情前。根据Canalys的数据,全球PC市场出货量同比下降2% ,总数为1.221亿台。与2019年第三季度相比,两年的复合年增长率为10% 。iPad出货量达到1520万台,苹果仍保持在排行榜上的领先地位,但与去年同期相比没有增长。

 

六、海外

 

如何对数据质量进行评估?

 

As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch, brands and publishers alike must ensure the data they’re collecting meets quality standards for reliability and security.


Here are six ways to audit your organization’s data quality and improve data flow through your organization:


Control the completeness of your data collection


Data sampling is a widespread practice that analyzes only a subset of your data, which is used to estimate overall results. But when it comes to key decisions, an estimate isn’t enough. Your data should also capture all cross-device user behavior, maintaining a full view of your customer and your relative performance. Complete data sets, available with no sampling, are the best way to avoid undermining your organization’s decision-making with skewed information that may not fully reflect reality.


Audit your tagging regularly


Data owners should have access to easy quality control and dependable tagging, including regular procedures such as automatic testing that will allow you to check for the presence of all tags and verify data reliability. Tools to facilitate tag audits are critical, especially when you’re updating your digital platforms.


Ensure the accuracy of your measurements


It’s important to have full transparency over how metrics are calculated by understanding what goes into your provider’s data pipeline and how the metrics are created. To understand your real traffic volume, you’ll also need to identify and exclude traffic from bots that browse your sites. Robot traffic can account for more than half of all web traffic, so this can significantly sway stats if it’s not addressed.


Additionally, many ad-blocking extensions and browsers block some trackers by default, even though the legal context (consent, for example) gives you the legitimacy to collect this data. To address this, it is important to deploy first-party domain measurement to take back control and encourage trust, notably in the relationship between your customers and your business.

 

Pacsun通过TikTok、Snapchat 、AR、电子游戏和NFT等渠道进行“2021假日”营销


Teen apparel brand is launching its Holiday 2021 campaign across TikTok, Snapchat, AR, digital gaming and NFTs. Beginning this week, Pacsun will launch a dedicated Instagram filter, Holiday Snapchat Lens and TikTok Challenge to promote digital experiences for its customers this Holiday season. Using digital first experiences after the successful launch of BitPay on the brand’s site, these initiatives will be a big part of early Holiday activation for the brand.


The store-front Snapchat Lens will showcase the retailer’s seasonal promotions, including Black Friday and Cyber Monday. It will also create innovative shoppable moments for consumers, focusing on denim, graphics and fleece, helping them find holiday styles for themselves and gift ideas.


Pacsun will also continue to push Crypto exclusives to engage Gen Z, with special promotions offered to cryptocurrency users. Ads on Snapchat, unique user displays online and paid search efforts will be used to position the brand as a first in market brand to amplify in this way through cryptocurrency. 


Pacsun has lapped it’s competitive set in terms of TikTok growth in 2021, and anticipates acceleration to continue in the fourth quarter as it trends towards 2m followers and 700m views under the #Pacsun hashtags. The brand’s TikTok challenge will officially kick off on 16 November, and will live alongside several holiday content series on the platform, as well as social media takeovers and interviews, and a ‘25 Days of Giving’ social promotion starting 1 December that gives users a chance to win prizes for themselves and a friend through tags. Early Black Friday messaging will also be a lead way into the Holiday season, giving consumers the chance to show up sooner to the Pacsun retail Holiday experience in an intentional way through promos and deals that will consistently be messaged across multiple brand channels. 


整理自互联网

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