特斯拉将于7月20日在马来西亚正式启动运营

马来西亚贸易部长Zafrul Aziz周一证实，马来西亚总理安瓦尔·易卜拉欣将在本周末前与特斯拉公司CEO埃隆·马斯克举行虚拟会议。Zafrul还证实了当地媒体的报道，即特斯拉将于7月20日在马来西亚正式启动运营。

周大福：截至6月30日止三个月零售值同比增长29.4%

周大福发布公告称，截至6月30日止三个月零售值同比增长29.4%；内地同店销售录得8.5%升幅，港及澳门的同店销售于季内显着增加64.2%。

沪上阿姨近三月每月新增300+店

近日，壹览商业数据显示，沪上阿姨近三月每月新增不低于300间店面。相比同类别茶饮品牌增速较为平稳。据壹览商业统计，沪上阿姨现存店铺总数为6821家。此前，沪上阿姨计划2023年签约门店数提升至万店，营业门店计划突破8000家。

Prada成为中国女足官方合作伙伴

7 月 10 日，在女足世界杯倒计时 10 天之际，Prada 宣布与中国女足达成全新合作，为中国国家女子足球队提供正式场合和旅途着装，于绿茵场之外为球队打造焕然一新的现代风尚，展现铿锵玫瑰不凡的力量。

KFC×百事可乐推出可乐味冰淇淋系列

7月10日，KFC×百事可乐冰淇淋系列正式上市。据了解，该系列产品共有可乐味冰淇淋花筒、可乐味圣代以及联名赠品可乐味跳跳糖。

瑞幸咖啡上新「蒸青•日向夏拿铁」

7月10日，瑞幸咖啡联合鼓浪屿音乐节推出茶咖新品：蒸青日向夏拿铁。据品牌介绍，新品采用蒸青绿茶工艺保留绿茶本真滋味，日向夏橘风果香明亮，Ristretto(瑞斯奇托@)的注入使得口感变得层层递进，层次丰富。与此同时，音乐节主题杯套、纸袋以及瑞幸快闪店也同步上线。

二、互联网

Threads注册用户数破亿

据美国科技媒体TechCrunch 7月10日报道，Meta新推出的应用软件Threads在短短五天内就达到了1亿注册量。

拼多多在海外发布办公社交应用Whalek

7月10日消息，继 TEMU 出海后，拼多多又在海外推出了办公社交应用“Whalek”(鲸鱼)，目前 TEMU 商家已经开始使用这款 App 进行社交聊天和商务办公。“Whalek”目前已经上架海外 Apple Store，这款 App 由 TEMU 开发，定位“面向企业的沟通协作工具”。

微软前大中华区CMO履新蚂蚁集团

微软中国原企业客户事业部总经理郭洁(Jessie Guo)，据悉已经加入蚂蚁集团（Ant Group）担任国际首席营销官。之前，她曾担任微软大中华区首席营销官（CMO of Microsoft GCR）。

淘宝上线“淘个好offer会场”

淘宝向毕业生及年轻用户推出“淘个好offer”会场，在淘宝可以直接“下单”工作机会，一键上传简历。淘天集团本次联合中国航天科技国际交流中心、罗永浩交个朋友直播间、农夫山泉、泡泡玛特、周大福等企业，推出超过6万个工作岗位，用户通过手机淘宝搜索“淘个好offer” 或“毕业找工作”可直达会场。会场内的岗位可一键投递，并优先开放给毕业生。

抖音上线“抖音云客服”，对外开启首轮招募

抖音在主APP内上线了一个名为“抖音云客服”的小程序。据悉，推出该服务，主要是为了招募喜欢兼职、有空闲时间的人，为抖音提供线上客服服务，丰富平台的客服体系。

三、广告案例

优衣库变蓝了！

UNIQLO就以“凉爽优衣库”为概念，将在日本13家优衣库门店推出「AIRism COOL SHARE」，就连Logo都由红色变成了蓝色。

大众点评×李雪琴：「啥都不好使」大使

大众点评携手代言人李雪琴发布了一支广告片。短片中，作为大众点评必吃节推荐大使的李雪琴，输给了 7 亿吃货，被称为史上首个「啥都不好使」大使。

四、趋势洞察

浦东将发布支持四大新赛道、五大未来产业新政策

上海市政府副秘书长、浦东新区区委副书记、区长杭迎伟表示，拼经济、促发展是浦东新区今年工作的主基调和中心任务。浦东新区将持续提升浦东六大硬核产业，“中国芯”“创新药”“蓝天梦”“未来车”“智能造”“数据港”六大硬核产业的能级，三大先导产业就是集成电路、生物医药、人工智能今年的产业规模将提升到7500亿元以上。同时，浦东新区也将聚焦“四大新赛道”和“五大未来产业”，加速布局、抢先成势。最近，浦东新区政府还将就四大新赛道、五大未来产业进行新的举措和政策的发布。

五、海外

现代汽车向数字化转型

Automotive brands are moving toward a data-driven future. But are they coasting, cruising or flooring it?

Hyundai has its sights set on streaming and advanced audiences, but it still considers itself a challenger brand compared to auto companies such as Ford, Dodge and General Motors that have been around at least 50 years longer.

The need to keep raising brand awareness means Hyundai can’t afford to completely scrap broad, demo-based linear buys – but it has to strike a balance.

Overspending on linear impressions doesn’t produce enough return on its ad spend. “Once the brand shifted more media dollars into connected TV and social video a couple years ago, our campaigns became much more impactful,” Hyundai Motor America CMO Angela Zepeda tells me.

Meta能完成Twitter未尽的事业吗？

Tech companies rarely credit competitors when they copycat a feature or product.

When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly copied TikTok’s ideas, executives never mentioned where those ideas originated.

But that rule only applies to challengers, because Twitter got a shoutout on Wednesday when Zuck posted the first “thread,” which is like a tweet, but on the Instagram-inspired Twitter clone, which is also called Threads.

“I think there should be a public conversations app with 1 billion-plus people on it. Twitter has had the opportunity to do this but hasn’t nailed it,” Zuck writes in the thread. (He threads?)

The opportunity for a text-based social network is plain to see. Since Musk’s takeover, millions of avid Twitter users left the platform and millions more tried newbie alternatives, including Mastodon and Bluesky. Reddit stood to gain but bungled its chance through internecine strife.

Now, Meta is taking its shot – and it may just be a slam dunk.

名人和代理商怎样帮助Jobi增长生意

Celebrities have serious cachet, and Jobi Brands is capitalizing on it.

Jobi is an early-stage venture capital firm and studio. Jobi Brands, the venture studio, incubates celebrity-backed businesses and helps its famous co-founders develop a cohesive strategy and consistent messaging across channels, according to Lanie Shalek, director of growth marketing.

The first brand to spin out of Jobi Brands was Courteney Cox’s high-end home goods brand, Homecourt, in fall 2020. The venture studio’s sophomore effort – Kaley Cuoco’s forthcoming pet care brand, Oh Norman! – will launch later this year.

Working with a celebrity founder comes with some unique marketing advantages, Shalek said.

For instance, when they mention their products on a talk show, celebrities can immediately boost brand exposure and awareness. They often have a sizable social media presence and following as well.