一.品牌

瑞幸 × loopy 一起喝茉莉

七夕将至，瑞幸携手女明星带来全新「轻轻茉莉」轻乳茶，新品采用源自广西横州的双瓣茉莉花与全手工「七窨」古法工艺，代培阿拉比卡生咖啡提取物，纯正奶味见整个更纯粹的爱。

七夕将至，lululemon 特别呈现七夕限定胶囊系列，以粉色和石墨灰打造轻薄夹克、T 恤、短裤等单品，在细节处点缀泼墨风格心型图案，同时交叠闪亮金属光泽，为伴侣双方提供更多搭配可能。

阿玛尼官宣曾舜晞大中华区腕表及配饰形象代言人

8 月 2 日，阿玛尼欣然宣布中国演员曾舜晞出任 Emporio Armani 大中华区及亚太区男士腕表及配饰形象代言人，并演绎 Emporio Armani 2024 秋冬男士腕表及配饰系列广告大片，摩登呈现潇洒气度，尽显无畏态度张力，勾画独特质感。[SocialBeta]

B&C 携手潮牌 SMFK 定义烘培时尚

近日，轻奢烘焙品牌黄油与面包（B&C）携手本土潮牌 SMFK 带来联名烘焙新品，双方融合食物与时尚，运用服装设计的思路和服饰搭配的理念，分别打造六款不同材质及配色的酥皮碱水结和全新单品黄油与面包拿铁，拓宽味觉、嗅觉与视觉的边界。

伊索行至杭州

近日，Aesop 伊索于杭州开启全新品牌门店。杭州自古便以拱形石桥为特色，此次行至杭州，Aesop 伊索与刷刷建筑工作室合作，以「桥」为灵感，同时将杭州本地的传统手工艺巧妙融入店铺细节设计中，构筑一间与在地文化相契合的诗意空间。

Grid Coffee × Dior 让「爱无所畏」

8 月 1 日至 8 月 11 日，Miss Dior 在北京三里屯太古里举办了以「爱无所畏」为主题的国内首场香氛快闪展。为了呼应该主题，Grid Coffee 为其特别设计饮品菜单，推出两款七夕限定饮品，以木质与柑橘香为主调，致敬无畏之爱。

二.互联网

天猫掀起全民追奥热潮

奥运会前夕，天猫发起 12600 KM 追奥挑战，超 6000 名天猫跑者创造了从上海跑到巴黎铁塔下的神话。从黄浦江畔到塞纳河畔，天猫携伊利、汾酒、舒华、美的、speedo、特步、宝洁，来到巴黎，完成最后的一公里追奥之旅。领跑官邓亚萍、天猫全民追奥助跑官李嗣镕、天猫全民追奥助跑官陈瑜也抵达现场加入漫跑，和天猫点亮限定版夜巴黎，见证体育精神的闪耀时。

Snap2024 年第二季度营收同比增长 16%，月活用户超过 8.5 亿

科技公司 Snap (NYSE: SNAP)  8 月 2 日发布 2024 年第二季度财报。报告显示，Snap旗下视觉通讯应用 Snapchat 用户规模实现里程碑意义的突破，全球月活用户（MAU）超过 8.5 亿，加速迈向 10 亿全球用户目标。全球日活用户（DAU）达到 4.32 亿，较上一年同期增加 3600 万。公司第二季度营收达到 12.4 亿美元，同比增长 16%，符合上一季度预期。

英飞凌宣布全球裁员1400人

德国芯片制造商英飞凌周一表示，作为此前宣布的成本节约计划的一部分，该公司将在全球裁员1400人，并将另外1400个职位迁往劳动力成本较低的国家。此次裁员包括早些时候宣布的取消该公司位于德国南部城市雷根斯堡工厂的数百个职位。英飞凌首席执行官Jochen Hanebeck在公司公布最新业绩后表示：“我们排除了在德国强制裁员的可能性。”

荣耀将于四季度进行股份制改革 并将适时启动IPO

8月5日，针对上市相关传闻，荣耀回应称：始终坚持公开透明的发展原则，也会持续多元化股权结构。荣耀计划在今年四季度启动相应的股份制改革，并在之后适时启动IPO流程。荣耀在相应的过程中会批露相关财务数据。 从2021年1月1日至今，荣耀没有获得过深圳市政府“超出对通常企业的支持”。

搜狐2024年Q2营收1.72亿美元，同比增长13%

搜狐公司公布2024年第二季度财务报告。财报显示，搜狐第二季度总收入为1.72亿美元，同比增长13%，环比增长24%。其中，品牌广告收入为2000万美元，环比增长24%；在线游戏收入为1.47亿美元，环比增长25%。

三.广告

特仑苏陪你动起来寻找「更好的开始」

巴黎奥运会赛场上郑钦文刚刚夺得冠军，中国网球的更好之梦还在继续！特仑苏特邀品牌代言靳东一起加入全民运动的热潮，对于靳东来说网球是他忙碌演艺事业中的轻松时刻，在一次次发球与接发球中靳东得到了专注与放松，也渐渐明白「放松不是松懈，是为了再次出发的时候更加有力」。

Thom Browne 七夕讲述玫瑰的故事

七夕翩然而至，Thom Browne 以玫瑰为主题，呈现七夕形象大片，讲述恋人在玫瑰的陪伴下经历相遇、相知、相爱这些爱的不同阶段，最终逐渐领会爱之真谛的故事。

四.趋势洞察

2024年财富世界500强揭晓：沃尔玛仍为全球最大公司，亚马逊重回第二

8月5日，2024年《财富》世界500强排行榜揭晓。今年《财富》世界500强排行榜企业的营业收入总和约为41万亿美元，相当于全球GDP的三分之一，比去年略微增长了约0.1%。所有上榜公司的净利润总和同比增长2.3%，约为2.97万亿美元。其中，沃尔玛连续第十一年成为全球最大公司。亚马逊重回第二。中国的国家电网公司继续位列第三。排在第四和第五位的分别是沙特阿美和中国石化。

机构：上半年中国蓝牙耳机市场出货量同比增长20.8%

IDC最新发布的《中国无线耳机市场月度跟踪报告》显示，2024年上半年中国蓝牙耳机市场出货量达到5540万台，同比增长20.8%。其中，真无线耳机市场出货3508万台，同比增长5.6%；开放式耳机市场强势增长，2024年上半年出货1184万台，同比增长303.6%。

五.海外营销

IAS 正在与 DV 争夺 Moat 即将成为前身的业务

The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month.

Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick of the Oracle opportunity, and we’re playing to win.”

Earlier this week, DoubleVerify bragged about adding former Moat clients to its roster, including Pepsi, Ulta Beauty and AB InBev.

Although Utzschneider didn’t explicitly name-drop any former Moat clients that have defected to IAS, she did note that IAS has already won “several deals” and is amid “dozens” of RFPs with advertisers, platforms and publishers.

IAS has also hired 20 former Oracle employees since June and is now factoring a contribution related to Moat into its full-year outlook. Guidance for 2024 revenue is now $544 million, up from $538 million.

Overall Q2 revenue increased by 14% to $129 million, with measurement-related revenue unsurprisingly making up the lion’s share at 86%. Social media revenue, meanwhile, grew 34% thanks in large part to new relationships with Pinterest, Reddit and Snap and expanded partnerships with Meta, YouTube and TikTok.

苹果开始支付5000万美元的和解金，以解决MacBook有缺陷的蝴蝶键盘

Apple is finally paying out a $50 million settlement over its defective MacBook butterfly keyboards.

Keyboard owners with approved claims will receive checks of up to $395 depending on the extent of the repairs necessary. 9to5Mac’s Michael Burkhardt reported that he already received two payout checks.

As soon as the keyboard debuted in 2015, customers reported that the keyboards often got stuck or completely broke, becoming unresponsive. Additionally, users complained that small pieces of dust or debris would become caught in the keys and that they were unable to remove the pieces, rendering keys unusable. In 2019, Apple moved from the butterfly keyboard design to a "scissor-switch" design.

据报道，三星董事长对类似苹果的Galaxy Watch和Buds设计感到愤怒

The head of Samsung apparently agrees with the online criticisms regarding the company's "Apple clones."

According to a new report from Korean news outlet Ajunews, Samsung's executive chairman Lee Jae-yong was unhappy with Samsung's mobile division, Samsung MX (Mobile eXperience), due to reactions on social media and in tech news outlets regarding the designs of Samsung's newest products.

Samsung's chairman reportedly demanded the division "reeexamine its plans" following online criticism that the designs of the company's newest devices look like Apple copies.

“The chairman (Lee) himself stepped in after the controversy over Apple's design plagiarism and quality issues surrounding the Buds 3 series and Galaxy Watch 7 released last month," an insider reportedly told the outlet. "The internal atmosphere is currently very bad.”

The report goes on to say that unspecific actions were taken against the head of Samsung MX as well as other employees in the company's mobile division.