一、品牌

一款初代LABUBU以108万元拍卖成交

6月10日，在永乐2025春季拍卖会上，一款显示为初代藏品级薄荷色的LABUBU最终以108万元的价格完成竞拍。据了解，此次拍卖出现在全球首场初代藏品级LABUBU艺术专场。该款LABUBU尺寸为高131cm，材质为PVC，颜色为薄荷色，在备注栏标注了“全球唯一一只”。除此之外，一款全球限量15版棕色LABUBU以82万元成交。

喜马拉雅回应腾讯音乐收购，称将保持“四个不变”

6月10日，喜马拉雅发布《关于喜马拉雅与腾讯音乐娱乐集团签订并购协议的公告》。《公告》称，此次并购事项将于各项前置条件满足后正式交割，双方后续将共同推进相关流程。喜马拉雅也将保持现有品牌不变、现有产品独立运营不变、核心管理团队不变、公司战略发展方向不变。并承诺合作伙伴与喜马拉雅签署的各类合同均会如约履行，每一位客户权益也依法受到保护。

泡泡玛特已注册数十枚labubu系列商标

爱企查App显示，北京泡泡玛特文化创意有限公司已申请注册数十枚“labubu”“拉布布”等相关商标，国际分类涉及教育娱乐、办公用品、服装鞋帽等，当前部分商标已注册成功。此外，该公司于今年1月登记“《LABUBU 与朋友们》动画剧集第一季剧本V1”作品著作权，作品类别为文字。

迪士尼将斥资近4.39亿美元全资收购流媒体平台Hulu

迪士尼将向康卡斯特旗下的 NBC 环球支付近4.39亿美元，收购其持有的Hulu股份，从而完全掌控这家流媒体平台。这一举措终结了持续数年的估值谈判流程。迪士尼曾在2023年11月宣布，将以至少86亿美元从康卡斯特手中收购Hulu 33%的股份。根据一份监管文件，该金额基于Hulu275亿美元的保底估值。

比亚迪汽车：将供应商支付账期统一至60天内

6月11日，据比亚迪汽车官微消息，为落实国家及相关部委就保障产业链供应链稳定、促进汽车产业高质量发展作出的一系列部署要求，为助力中小企业健康发展，比亚迪汽车宣布，将供应商支付账期统一至60天内。

MAC魅可宣布品牌光彩代言人鞠婧祎

6 月 10 日，MAC魅可宣布品牌光彩代言人鞠婧祎，同步推广同款战神妆礼盒。

均瑶味动力宣布品牌代言人为赵又廷

6月 10 日，味动力宣布品牌代言人为赵又廷。此次合作，主要推广品牌经典乳酸菌、活菌瓶、每日系列功能性饮品以及果汁系列。

二、互联网

腾讯音乐拟收购喜马拉雅100%股权

6月10日，腾讯音乐娱乐集团（下称腾讯音乐）于纽交所和港交所发布公告，公告称腾讯音乐与中国领先的在线音频平台之一喜马拉雅控股（下称喜马拉雅）及其他若干订约方就拟收购喜马拉雅签订并购协议及计划。受限于交割前提条件的满足，腾讯音乐拟以下述对价全资收购喜马拉雅：（1）12.6亿美元现金；（2）总数不超过总股数5.1986%的腾讯音乐A类普通股（总股数为不晚于交易交割前五个工作日的工作日当天腾讯音乐已发行及发行在外的普通股）；及（3）受限于并购协议的条款规定，喜马拉雅的创始股东在交割时及之后将分批获得的总数不超过总股数0.37%的腾讯音乐A类普通股。此外，根据并购协议，喜马拉雅将进行与交易相关的若干现有业务的重组。

Meta将支付近150亿美元获得Scale AI 49%股权

6月10日，Meta将支付近150亿美元，获得人工智能初创公司Scale AI 49%的股权。

菜鸟回应：物流科技全球大客户数量同比增长超60%

近日，菜鸟持续在海外交付科技项目，同时与多家跨国集团达成科技合作等消息引发广泛关注。6月10日，菜鸟副总裁、物流科技事业部总经理毕江华表示，菜鸟物流科技过去一年全球大客户数量同比增长超过60%，并正在加速布局物流科技出海，预计全年海外销售增速将超国内。此外，菜鸟在长期专注自动化、数字化和智能化科技产品的基础上，通过整备内部已有的研发能力，计划增强物流作业机器人的研发和应用效率，从而满足各行业多样化的科技产品需要。

快手商业私信日消耗峰值超1600万，活跃客户数增长18倍

6月10日，快手在2025商业私信大会上公布，截至目前快手商业私信单日消耗峰值突破1600万。据了解，私信产品受到了招商加盟、汽车、本地生活服务等长周期、中重决策行业的商家青睐，过去一年，私信的活跃客户数增长了18倍。相对于传统表单获客，私信能为商家带来30%的额外曝光，帮助商家的留资率提升74%、转化成本降低21%。

韩国时尚电商Musinsa拟进军中国和日本市场，开设线下门店

韩国时尚电商Musinsa周二表示，计划未来几个月在中国和日本开设线下门店，这是其全球扩张战略的一部分。该公司目前在其在线平台上提供约8000个韩国时尚品牌的产品，并在韩国国内经营着几家线下门店。在8000个本土品牌中，约有2000个也通过Musinsa Global销售产品，后者是该公司的英语平台，目标是除中国以外的13个亚洲战略市场。

百度电商发布澳门专属电商解决方案

日前，百度在澳门当地推出以慧播星数字人直播为核心的全链路电商解决方案。专属方案通过提供流量扶持、平台补贴、官方标识，以及大湾区购物节联合直播专场等权益，助力澳门本地商家精准获客；同时，通过慧播星数字人专项扶持，开放一万个免费开播名额、专业团队入驻指导以及数字化补贴等措施，减轻中小企业负担，助力快速成长。据了解，百度电商过去一年的开播主播数增长281%，月买家数提升177%，GMV翻番。

TikTok重大调整，英国市场成为投资重点，将新增500多个工作岗位、新设办公室

6月10日消息，TikTok周一宣布，计划加大对英国的投资，新增500个工作岗位。英国是TikTok在欧洲最大的用户群体所在地。

TikTok在声明中表示：“今年，TikTok在英国的员工总数将因新增500多个工作岗位而达到3000人。”此外，TikTok还计划在伦敦开设一个新的办公室，其规模将远超目前的英国总部，并计划于明年投入使用。TikTok表示，这一举措将使其在英国基础设施方面的投资总额达到约1.4亿英镑（现汇率约合13.62亿元人民币）。

三、广告片

知乎x刘恋：你，梦到过你的高三吗？

高考前夕，知乎向用户发起「高三的美好瞬间」征集并发布共创短片，请到刘恋声音出演。通过73位知乎答主的真实故事，带领大众回望曾支撑我们「走过去」的美好和力量……请相信，我们的高三，不止高考，就像人生，远不止成绩。

特仑苏x罗大佑：忙而不茫，种有所得

芒种节气，特仑苏邀请音乐人罗大佑，与你在光阴流转中找寻内心的秩序，愿我们都能知晓前行的方向，找到自我的节奏，忙而不茫，更好生长。

四、趋势洞察

去哪儿旅行：6月22-25岁旅客酒店预订量同比增长22%，多人出行的酒店订单占比超过七成

去哪儿旅行数据显示，6月，22-25岁旅客酒店预订量同比增长22%。其中，多人出行的酒店订单占比超过七成。今年毕业旅行市场，呈现“长线化”“主题化”趋势。在去哪儿平台上，毕业旅行订单中，长线游机票预订量同比增长35%。从酒店预订来看，6月毕业旅行热门目的地Top10是北京、上海、南京、广州、成都、杭州、重庆、青岛、长沙、西安。

淘宝极有家发布七大家装家居消费趋势

近日，淘宝极有家在上海举办十周年峰会，发布七大家装家居消费趋势：高质静奢主义、极简智感生活、KIDULTING快乐表达、东方疗愈美学、奢调折衷主义、自在游牧野居、秩序浪漫主义，捕捉当下流行风向，为商家选品提供了方向指引。未来，极有家将持续巩固价格优势、服务优势、消费体验等优势，为新一代消费者打造“极懂你的家”一站式购物体验。

五、海外资讯

WPP 首席执行官 Mark Read 的完整离职声明

WPP is an incredible company with over 100,000 talented and creative people, wonderful clients and partners, and an unmatched presence around the world. It has been an immense privilege to serve as its CEO for the past seven years.

When I took on this role our mission was to build a simpler, stronger business, and put structure and new energy behind our creativity and performance, powered by world-leading technology. I am proud that our teams across the business have delivered that exceptionally well. Our clients today rate us more highly than ever before, we now work with four of the world’s five most valuable companies, and our revenues with our biggest clients have grown consistently.

Our business starts with creativity, and I was delighted for our teams that last year we were once again named Creative Company of the Year at Cannes Lions.

We have also positioned WPP at the forefront of the industry with our investments in AI and, with the full launch of WPP Open this year, we are now leading the way as AI transforms marketing. We have an exceptional leadership team and a secure financial position that allows us to face the future confidently and capture the opportunities ahead.

After seven years in the role, and with the foundations in place for WPP’s continued success, I feel it is the right time to hand over the leadership of this amazing company.

I am excited to explore the next chapter in my life and can only thank all the brilliant people I have been lucky enough to work with over the last 30 years, and who have made possible the enormous progress we have achieved together.

I would also like to thank [WPP chair] Phil [Jansen] and the rest of the Board for their steadfast support for me and the wider executive team, and I look forward to supporting them in the transition to my successor in the coming months.

X 的营销主管 Angela Zepeda 确认即将推出 X 品牌活动

X’s global head of marketing Angela Zepeda, who joined the platform in September, told ADWEEK editor in chief Ryan Joe at Social Media Week that X will air a brand campaign later this year. 

The message of the campaign, which Zepeda said is likely to debut sometime “after Cannes,” positions X as the go-to place for people to stay on the pulse of culture and news. 

“The brief that we gave to our agency to think about was [that we] wanted X to be in the center of a tagline that would give a call-to-action, and that people would understand why you would go to this platform,” Zepeda said.

The campaign also aims to send the message that “if it breaks in culture, you will come to X,” she added. 

In Elon Musk’s takeover of the platform in 2022 and his subsequent decision to change its name from Twitter to X, Zepeda acknowledged that some brand equity had been lost. 

“As a brand marketer,” she said, “I had a lot of respect for Twitter—the name of it. It’s a really great case study. It was about the chirping, telling people where you were in real time. The ‘tweeting’—that was perfect. That was great.”

X’s opportunity to redefine itself will come with its forthcoming brand campaign, she suggested. 

In the push, X isn’t just attempting to win over users but also advertisers. Many of the platform’s biggest spenders, including Disney, Unilever, Apple, and Mars, dialed back ad spend or abandoned the platform altogether in the wake of Musk’s drastic platform changes and loosened content moderation policies. 

And while many advertisers have since returned—with the total number of companies advertising on the app up 15% in 2024, according to MediaRadar data—the company’s total U.S. ad revenue is still expected to see a 28% dip from 2023 to 2024, down to $1.4 billion from $2 billion.  

Innovations in brand safety on the platform, Zepeda said, are helping to assuage advertisers’ concerns and regain their favor. These include the crowdsourced fact-checking Community Notes framework and a brand safety portal with adjacency tools that enable brands to set parameters for the kind of content they’d like their messages to appear next to. 

Outside of its core advertising business, X is diversifying its revenue streams across subscription products as well as new offerings like X Money, a payment platform expected to launch this year in partnership with Visa, as well as developments in video content and original programming. The merger of X with Musk’s AI company xAI, announced in March, is also expected to usher in a slew of changes. 

Asked whether Musk—whom Zepeda said she hasn’t yet met directly—still intends to transform X into a so-called “everything app” ala China’s WeChat, she suggested it’s still a path X is considering. 

“So far, we’ve seen great success with the launches of the services we’ve done … so we’ll continue to press,” she said. “There’s a lot of roadmapping with our engineers. The true and whole vision for the app could go in that direction, but I think we’re seeing how U.S. consumers respond to the platform with some of these new innovations. The whole goal is to try to make this the app that everybody really does want to use.”

She added: “Lots of things are on the table for consideration, and that’s what makes our company very exciting.”