3. MDC Partners整合旗下媒介代理商，开启改革第一步
MDC Partners于本周二宣布要进一步合并旗下的媒介代理商厂牌，要将Assembly、EnPlay、Unique Influence、Varick与Trade X Partners同集团旗下的数据、技术、CRM和精准营销代理商Gale进行合并，并组成一个全新的网络。目前该网络还未被正式命名，同时MDC Media Partners及Assembly的全球首席执行官Martin Cass也将卸任，不过仍然会在公司度过一段过渡期。
Michael Bassik将接替Martin Cass成为MDC Media Partners及Assembly的CEO。Michael Bassik于2014年加入MDC Partners，担任全球数字业务运营总裁。之后他于集团内部成立了Yes and Co.并担任CEO。
Michael Bassik与Gale创始人Brad Simms会以联席董事长的身份共同领导该新网络。
美联储主席：FB不打消人们顾虑，Libra项目就不能继续。据美国财经网站CNBC报道，美联储主席杰罗姆·鲍威尔（Jerome H. Powell）今日向美国国会委员会表示，如果Facebook不能打消人们对其数字加密货币Libra的顾虑，该项目就不能继续进行。
7. Gartner报告：AWS市场份额下跌4% 阿里云增长近一倍
8. Lady Gaga在亚马逊平台推出首款美妆品牌
Lady Gaga is launching a beauty line, which seems inevitable given all the celebs with their own brands, from Rihanna to Gwyneth Paltrow. The surprise is that Gaga’s line, called Haus Laboratories, will be sold exclusively on Amazon. Business of Fashion reports。
Alphabet Inc.’s Google, Amazon.com Inc., Apple Inc. and Facebook Inc. are sending executives to testify next week before a congressional panel investigating competition in the technology sector, according to a person familiar with the committee’s plans.
Firefox is starting to block third-party tracking by default, which will throw a wrench into the business model of any company that relies on cookies.
But that doesn’t mean Firefox doesn’t care about how this change affects the bottom line – especially its own.
Beyond the normal usability testing done before rolling out a new product or feature, Firefox has been testing a small subset of users – fewer than 5% of its base – to determine how disabling cookies through Enhanced Tracking Protection (ETP), Firefox’s version of Safari’s Intelligent Tracking Prevention, will impact Firefox’s main revenue stream.
The French ad-tech company Pubstack said Wednesday it raised $2.3 million in seed funding from two VC firms and a handful of angel investors, including Criteo co-founder Romain Niccoli.
Pubstack’s tech is designed to make it easier for publishers to monitor their programmatic partners in real time, and it connects monetization data with what happened during a user session.
European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have also reported complaints, according to The Wall Street Journal. While European commissioners have focused primarily on big US tech companies in privacy probes thus far, RTB is different because it exposes user data to thousands of companies in the programmatic supply chain.
13. MDC Partners、GALE共同打造整合媒介渠道、技术和数据的生态系统
MDC Partners Inc. today announced the formation of a new media, technology and data network designed to bring addressability to the center of advertising strategy and creative media execution. The group aligns MDC Media Partners – including award-winning data-centric media agency Assembly – with GALE, a fast-growing global data, technology, CRM and addressable content agency. The collaborative network will be led by MDC veteran and digital media executive Michael Bassik and GALE Founder and CEO Brad Simms, as Co-Chairs.
Facebook is putting out the welcome mat for professional content creators by diversifying the ways they can earn revenue on the platform.
Creators can pursue up to four different revenue streams. They can set up subscriber-only paid groups, receive “stars” as tips from fans, rent their audience to their branded content partners and share in video ad revenue for mid-roll, pre-roll and image ads.
Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be more creative with their email marketing strategies, offering increased opportunities for more engaging, interactive and streamlined experiences for Gmail users.
About two months after Huawei was placed on the Commerce Department’s Entity List, the Chinese telecom equipment and smartphone giant will be able to do business with American suppliers again–but only if they get a license from the U.S. government. Commerce Secretary Wilbur Ross made the announcement during a department conference, adding that companies must first demonstrate that the technology they sell to Huawei will not put national security at risk.
17. AT&T将于2020年推出流媒体服务HBO Max
AT&T’s acquisition of HBO goes beyond just offering premium TV programming — the company revealed on Tuesday that it’s going to call its new WarnerMedia streaming service HBO Max, and that this will launch next spring, with more than 10,000 hours of content available to subscribers.
It’ll have Friends, dear readers, which is all that matters in the modern streaming wars, where, weirdly, services compete for dominion over a couple of decade-plus-old TV shows, including The Office and this highly unrelatable 90s NBC sitcom.
Mobile marketing company AppLovin is announcing that it has acquired SafeDK.
While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched last year) publishing. SafeDK, meanwhile, allows developers to manage all the different SDKs on which their apps rely.
Instead of switching between apps to secure a ride during rush hour, people in China can now hail from different companies using a single app. Some of the country’s largest internet companies — including ride-hailing giant Didi itself — are placing bets on this type of aggregation service.
Dataform, a U.K. company started by ex-Googlers that wants to make it easier for businesses to manage their data warehouses, has picked up $2 million in funding. Leading the round is LocalGlobe, with participation from a number of unnamed angel investors. The startup is also an alumni of Silicon Valley accelerator Y Combinator and graduated in late 2018.