每日监测

Morketing每日监测11.15:中国移动将开卖5G+系列咖啡;奥迪在微信朋友圈广告出乌龙;Facebook称过去半年删32亿虚假帐号,假冒账户同比增1倍

Eric  · 2019-11-15 00:43

【摘要】 每日营销资讯

甲方


携程2019Q3营收105亿元,同比增长12%


携程集团公布截至2019年9月30日第三季度的财务业绩。数据显示,携程在第三季度收入达到105亿元人民币,同比增长12%;营业利润为22亿元人民币,同比增长52%。若不计股权报酬费用,本季度携程的营业利润率为25%,是过去6年同时期的最高值。


苹果营销高级副总裁席勒:用谷歌Chromebook的学生不会获得成功


苹果营销高级副总裁菲尔·席勒接受采访时抨击谷歌Chromebook,他表示,“Chromebook之所以进入教室,主要是因为它是廉价的测验工具。如果你只是想测验一下学生,廉价Chromebook完全可以做到。但这些学生不会成功。”采访刊发之后席勒在Twitter发消息称:“每一个孩子都有能力获得成功。”


网易上线社交产品“声波”,用语音直播秀场做社交


酷传数据显示,网易上线一款社交软件“声波”。声波开发商为网易(杭州)网络有限公司,于11月12日上线0.0.1版本,目前仅可在OPPO安卓应用商店下载。声波是一款主打语音交友的陌生人社交软件。用户在完成登录后即可选择进入不同的语音房间进行互动社交。目前产品还处在初期,部分功能尚不稳定。


中国移动将开卖5G+系列咖啡


在中国移动全球合作伙伴大会媒体沟通会上,中国移动咪咕公司副总经理颜忠伟介绍,将在今日重磅推出咪咕5G零售机器人,贩卖咪咕咖啡5G+系列饮品,包括鸳鸯系列5G+4G咖啡、果酸系列5G+AICDE咖啡等。颜忠伟表示,咪咕咖啡与瑞幸不同,并不是为了卖咖啡,而是为用户提供5G属性的沉浸式体验。


瑞幸告星巴克案已由瑞幸单方面撤诉


日前,由深圳市中级人民法院受理的“瑞幸咖啡起诉星巴克中国涉嫌垄断案”,已由瑞幸单方面撤诉。


Burberry与腾讯建立独家合作,将开社交零售店


Burberry宣布与腾讯建立独家合作。Burberry将于2020年上半年在深圳开设一家社交零售店,由腾讯提供技术支持。双方共同开创融合社交媒体和零售的概念,这间店铺将为参与社区的互动、分享和购物提供数字和物理空间。


王家卫为圣罗兰拍摄微电影


王家卫与夏永康这对老搭档再次聚首于 SAINT LAURENT 圣罗兰 SELF 05 系列短片,并将作品命名为「悬空一刻的思念」。影片邀请了小文具雎晓雯和杨英格担任主演,从「打破平衡」的视角展开,记录一个女人「找寻自己」的故事。11 月 22 日-11 月 24 日,完整影片将于上海余德耀美术馆通过沉浸式屏幕装置独家放映。


乙方


印度SaaS平台“Freshworks”获1.5亿美元H轮融资


日前,印度企业服务软件和自动化工具创企Freshworks宣布获得1.5亿美元的H轮融资,该轮融资由Alphabet旗下CapitalG、红杉资本和Accel领投。除了融资,Freshworks还在此次的声明中发布了一款称为“客户终身云”的新产品。该产品将建立一个跨越其各种系列产品的通用数据网。


华为发布HUAWEI SmartCare® BOE解决方案


近日,华为在TM Forum亚洲数字化转型峰会上,面向全球运营商代表、行业咨询公司代表及生态伙伴发布了HUAWEI SmartCare® BOE解决方案,使能运营商实现基于体验与数据驱动的数字化业务运营,实现数字化业务发展与商业新增长。


奥迪在朋友圈投放英菲尼迪广告?腾讯致歉:强化审核


网友爆料,微信朋友圈的一则奥迪汽车的广告,广告视频却是英菲尼迪品牌的车型,视频最后,展示的也是英菲尼迪品牌的标志和广告语。腾讯对此致歉称,已立即暂停下线相关广告,对于此次给客户及用户造成的困扰深表歉意。今后将强化审核管理,完善广告流程,避免类似情况发生。

媒介


Facebook报告称过去半年删32亿虚假帐号,假冒账户同比增1倍


根据周三发布的最新内容审核报告,Facebook在今年4月至9月期间删除了32亿个虚假帐户,以及数百万个描述儿童虐待和自杀的帖子。该报告称,与去年同期删除15.5亿个虚假帐户相比,假冒帐户的数量增加了一倍以上。Facebook表示,他们在Facebook上主动检测恐怖内容的时间比例为98.5%,在Instagram上的比例为92.2%。


Canalys:全球智能音箱Q3出货量增44.9%,亚马逊单季出货量突破千万


Canalys数据显示,2019年第三季度,全球智能音箱出货量为2860万台,同比增长44.9%,亚马逊(1040万台)、阿里巴巴(390万台)、百度(370万台)、谷歌(350万台)、小米(340万台)为全球出货量前五。


张朝阳:媒体演化的方向是社交网络模式,个人的力量将空前强大


在搜狐举行的2019年搜狐财经峰会上,搜狐公司董事局主席兼CEO张朝阳表示,互联网提供的实际是分发的演化,从门户模式的编辑部模式到搜索引擎模式到信息流模式以及到社交网络模式;媒体传播方式方面一个大的趋势,将会越来越走向账号化、个人化,内容产生和触达同时发生,个人的力量变得空前强大。


微博2019年第三季度营收4.678亿美元,同比增长2%


微博今日发布2019年第三季度财报,财报显示:微博第三季度营收4.678亿美元,同比增长2%,市场预期为4.68亿美元;净利润1.462亿美元,去年同期为1.653亿美元,市场预期为1.46亿美元。截至2019年9月,MAU为4.97亿,较上年同期净增约5100万,移动MAU占比94%;DAU为2.16亿,较上年同期净增2100万。


趋势


中信建投:双十一全网电商增速提升,营销迭代+国货崛起+下沉构成核心看点


中信建投发布最新研报认为,2019年双十一电商持续高增,增速略超预期,既有消费大环境较去年企稳、促销时间进一步延长等客观原因,也有营销迭代、国货崛起、持续下沉、全生态协同服务能力提升等内在驱动力。直播、国货加速崛起与持续下沉构成核心看点,未来电商领域有望持续保持较高增速。


统计局:10月份社会消费品零售总额增长7.2%


统计局消息,2019年10月份,社会消费品零售总额38104亿元,同比名义增长7.2%(扣除价格因素实际增长4.9%,以下除特殊说明外均为名义增长)。其中,除汽车以外的消费品零售额34876亿元,增长8.3%。2019年1-10月份,社会消费品零售总额334778亿元,同比增长8.1%。其中,除汽车以外的消费品零售额303066亿元,增长9.0%。


商务部谈“直播带货”:必须保障消费者合法权益


商务部发言人表示,关于网络直播促销,可以帮助消费者提升消费体验,同时任何业态模式的运行都必须符合有关法律法规,必须保障消费者的合法权益。


海外


5G将重塑广告数据


5G was designed to enable a more connected world. The next-gen mobile network takes connectivity to a whole other level that extends well beyond the mobile phone – and that includes the ways in which marketers connect with consumers.


5G works and connects differently than past mobile generations. Those differences are likely to drive several significant changes that can fundamentally alter marketing data and data-driven marketing.


Cardlytics公布其2019年Q3财报


Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when a purchase shows up on the card. It’s been a monster year for Cardlytics (and other ad tech stocks). 


Cardlytics earned $56.4 million in Q3, up 63% year over year. And the stock price climbed from less than $11 at the beginning of the year to $56.94 at the close of trading Wednesday. Cardlytics also flipped to profitability this year. But that profitability is being managed, since Cardlytics has a multiyear strategic investment in a new automated platform, CEO Scott Grimes told investors.


大型科技公司进军银行业


Google and Facebook are getting into credit and finance, despite the potential blowback. Google plans to test a consumer banking service next year that would offer checking accounts in partnership with Citigroup, The Wall Street Journal reports. Google’s foray into the credit industry “seems designed to make allies, rather than enemies,” according to the story. 


The company says customer financial data won’t be sold or used for advertising purposes. Separately, Facebook debuted its mobile payment processing product Facebook Pay this week, and Apple launched a credit card with Goldman Sachs this year. The moves show that big tech companies aren’t reining in strategic initiatives despite a wave of brand trust and loyalty issues, according to Axios.


Instagram新推出的TikTok相似产品Reels本周在巴西进行了测试


Instagram’s new TikTok look-alike, Reels, launched with a test this week in Brazil. Reels lets users create 15-second video clips set to music and share them as stories, with an opportunity to go viral in a new “Top Reels” section in the Explore tab, TechCrunch reports. Users can choose from a library of songs or create remixes of other Reels posts. 


While Instagram can lean on the weight of its audience and social graph to grow the product quickly, it will have to retrain users to post music video-style content as opposed to spontaneous images throughout their day. It’s a classic Facebook move to clone a competitor’s product, just as Instagram did with Snap Stories a few years ago. “I think Musical.ly before TikTok, and TikTok deserve a ton of credit for popularizing this format,” said Instagram director of product management Robby Stein.


在移动营销运用中,我们必须将归因与CRM连接起来


The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. And at a time when banner ads generated 20% click-through rates, that was both promising and exciting.


Today in our mobile-centric world, we now understand that measuring and attributing each customer touch point to a KPI is challenging.When trying to integrate mobile attribution data into the marketing organization’s CRM system, marketers face many obstacles.


EMarketer:2018年是电视广告支出增长的最后一年


The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday.


TV ad spend hit its peak in 2018 at $72.4 billion, followed by a particularly steep 3% decline this year ($70.3 billion) due to the lack of major cultural and political events. With the Olympics and the presidential election hitting next year, TV ad spend is expected to increase roughly 1% year on year, to $71 billion.

整理自互联网

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