每日监测

Morketing Global 每日监测2.3【在这里读懂全球化】:华为称即使美国解除禁令也不会在其设备中使用Google服务;2019年印度用户在TikTok上的使用时长为55亿小时

chaya  · 2020-02-02 21:32

【摘要】 在这里读懂全球化。

国内新闻:

 

1. 华为表态称即使美国解除禁令也不会在其设备中使用Google服务

 

华为驻奥地利经理Fred Wangfei透露,即使美国将来取消禁令,华为也没有计划使用Google服务。华为不想依赖于美国技术,因为将来可能会再次被禁止使用。华为的计划是建立第三个基于Android的智能手机生态系统,但不提供Google服务。

 

华为称,仅在2020年,华为就将投资约30亿美元用于开发将替代Google Play服务的华为移动服务。HUAWEI HMS Core是华为移动服务开放功能的集合,可帮助开发人员有效地构建高质量的应用程序。华为还开发了App Gallery,以替代Google Play商店。

 

2. 扎克伯格:Facebook的新做法“会让很多人不爽”

 

扎克伯格表示,Facebook将捍卫言论自由和加密技术等原则,即使这意味着它会遭到反对。扎克伯格说:“我们越来越多地被要求审查许多不同的内容,这让我真的感到很不舒服。”同时,他承认Facebook有责任清除其平台上与恐怖主义、虐待儿童和煽动暴力有关的内容。与此同时,他还建议创业者不要在硅谷创业。

 

3. 四大科技巨头都向服务和云计算求发展

 

据外媒报道,在过去的几年里,苹果、亚马逊、微软和谷歌母公司Alphabet都将目光投向了服务和云业务,以求增长。反过来,市场给这些公司带来了丰厚的回报,因为每一家科技公司的市值都攀升到了创纪录的水平。

 

4. 苹果供应商日本显示器公司再获9.26亿美元救援资金

 

苹果供应商日本显示器公司周五又获得了一笔9.26亿美元的救援资金——从Ichigo资产管理公司获得至多1008亿日圆(约合9.26亿美元)的投资。该计划将让Ichigo实现对这家显示器生产商的有效控制,并成为持有50%以上股份的最大股东。

 

5. 迪士尼宣布将整合Hulu 后者CEO辞职

 

2 月1 日消息,美国流媒体视频服务Hulu 周五宣布,兰迪·弗利尔(Randy Freer)将辞去公司CEO 一职。Hulu 在周五的新闻稿中表示,迪士尼计划将Hulu“更紧密地整合”到集团业务运营中。Hulu 的管理者将向迪士尼负责消费者和国际业务的高管汇报。去年5 月,迪士尼接管了Hulu 的“全面经营控制权”。Hulu 最初是一家合资企业,参与的公司包括NBC 环球和新闻集团等。

 

海外新闻:

 

1.   WeWork母公司计划任命房地产行业资深人士Sandeep Mathrani为新任CEO

 

If WeWork  wanted to cement the impression that it no longer strives to be viewed as a tech company but rather as a real estate giant focused on leasing space, it would probably choose a veteran from the real estate world. That’s just what it has done, too, according to a new story from the WSJ that says the company, which was famously forced to pull its initial public offering last fall, has settled on Sandeep Mathrani as its new top banana.

 

Mathrani, has spent the last 1.5 years as the CEO of Brookfield Properties’ retail group and as a vice chairman of Brookfield Properties. Before joining the Chicago-based company, he spent eight years as the CEO of General Growth Properties. It was one of the largest mall operators in the U.S. until Brookfield acquired it for $9.25 billion in cash in 2018.

 

2. Google将推出第十款消息服务应用,该应用结合Gmail、Drive和聊天软件Hangouts Chat的使用功能

 

According to a report released this week, Google is in the process of creating its newest messaging app and the company’s development team is looking to combine the capabilities of multiple apps that the tech giant already provides into one. The report detailed that the new messaging app would combine the features from Hangouts Meet, Hangouts Chat, and Drive, but also include Gmail features. The report also detailed the newest app as a “mobile app” leaving out any mention of a desktop or Web version. This would be Google’s tenth app.

 

3. 美国政府加强了对线上零售商对监管力度,以打击网络售假

 

A report released by The Department of Homeland Security detailed a plan to crack down on counterfeit goods sold online, particularly those sold through third-party online retailers and Amazon. The new recommendations will take a particularly close look at goods imported from China. While China will begin to penalize merchants who consistently sell counterfeit items, the United States will focus more heavily on sites and platforms such as Walmart.com and Amazon by holding the e-commerce platforms responsible for any counterfeit or fake items that are sold on their sites by third-party sellers.

 

4. App Annie: 2019年,印度用户在TikTok上的使用时长为55亿小时

 

Chinese internet giant ByteDance’s flagship short video app TikTok saw an increase of a whopping 500% in time spent by its users in India. Indians spent 5.5 billion hours on the app in 2019 compared to around 900 million hours in 2018, according to data collated by mobile and data analytics firm App Annie on Android users in India.

 

The world’s second-most populous country with about 200 million active users, became the largest market for TikTok outside China. A local media Economic Times (ET) citing App Annie report said Indians spent 25.5 billion hours on Facebook last year, a 15% spike from 2018. Its monthly active users (MAU) also increased by 15% to 224 million. In comparison, Instagram, the popular photo-sharing app owned by the American social media giant, saw its MAUs grow by 40% to 137 million in India.

 

5. 沃尔玛媒体集团(WMG)正在测试Xandr和the Trade Desk的DSP

 

Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each supported sponsored product campaigns for Walmart in Q4 last year, with the goal to drive site traffic at the lowest cost per click (CPC), according to sources with knowledge of the bake-off.

 

Each vendor’s campaign results were moved to LiveRamp at the end of 2019, and it’s unclear when a winner will be determined.Walmart declined to comment, as did The Trade Desk and Xandr. WMG has brought much of its digital advertising supply chain under its own roof, including a deal to acquire the SSP Polymorph Labs and the in-housing of shopper marketing services previously handled by Triad.

 

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