1、阿里连续7个季度收入增速超50%，增速领跑FANG+BAT阵营

 

阿里巴巴公布的2019财年二季报显示，营收851.48亿元，同比增长54%，连续7个季度收入增速超50%，已连续多个季度收入增速领跑FANG+BAT阵营。阿里核心电商营收724.75亿元（约合105.53亿美元），同比增长56%；云计算营收56.67亿元（约合8.25亿美元），同比增长90%。

 

2、不涂口红就是男人？除了京东，在广告上犯“蠢”的品牌还真不少

 

京东美妆捅了个大篓子，目标群体是女性的他们反而得罪了不少女性，有些天方夜谭的故事就这么离奇地发生了。

在京东美妆寄送给消费者的包装盒上，赫然印着“不涂口红的你，和男人有什么区别”的文案。这种将个性化的语言印在包装向上并不稀奇，这既让原本古板单调的纸盒变得好看，也让消费者能够认识一个形象更丰满的品牌。

同样瞄准女性消费者的小红书，算是这种营销方式的“始作俑者”，不过他们的文案基本是类似“工资已经到账，快递还会远吗”、“说我买太多，刷你卡啦”这样规避性别差异的风格。

这件突发舆情事件在知乎这样的问答平台上已经形成了热议的态势，截止目前仅回答的条目规模就已超过200条。京东美妆也迅速做出了反应，通过官方微博发布致歉信，并披露印有改文案的快递箱约为30万箱，目前发出的件数为1000箱。在致歉信中，京东美妆也提及将更换并销毁印有不妥文案的快递箱，并对收到该快递箱的用户补偿美妆产品。

 

3、新款iPhone在拼多多平台全网出货量已超12万台

拼多多发布的双11最新数据显示，新款iPhone在拼多多平台全网出货量已超12万台。其中，iPhone XS出货量超6万台，XS MAX出货量超5万台，XR出货量超过1万台。

目前最新发售的iPhone XR64G版价格为5688元。据统计，品牌馆上线以来已有国美、小米、当当等共计500个国内外知名品牌入驻拼多多。

 

4、OLAY 11支励志大片，致敬城市追梦者

 

OLAY自十月中旬在全平台上线了梦想无惧年龄MV，并在全国各地进行梦想故事短片征集后，便引起了全中国众多女性的关注和热议。

她们纷纷用短片的形式与我们分享了自身的梦想故事。因此，我们决定继续用影像还原梦想本真，甄选了 《11座城市的女孩追梦故事》推出了梦想无惧年龄MV的11座城市版本，向全国各地的追梦者致敬！

 

 

 

5、Facebook将对Oculus部门进行重组，以布局AR/VR的长期运营工作

 

据 TechCrunch 报道，两位消息人士透露，Facebook 本周将对其 AR / VR 团队进行重组，从一个以产品为中心的分部架构，转变成围绕专业技术领域的功能架构。值得一提的是，此次重组过后公司没有进行大规模裁员，而是 Facebook 希望将专家们整合起来，使他们能够协同实现长期发展，从而消除资源冗余。

 

6、腾讯要不要To B？

 

今年的腾讯全球合作伙伴大会很惹人注目，因为这次大会是在腾讯宣布第三次组织架构调整后一个月举办的，不少人想透过这个大会来了解腾讯的“产业互联网”到底是怎么回事。或者说，人们想弄明白，一个有着to C（消费者，Consumer）传统的公司，打算怎么去做to B（商业，Business）的事。

 

在腾讯的理念里，不管to C还是to B，归根结底都是to C，要么直接to C，要么帮助B完成to C。仅仅把C连接起来是不够的，让C和B也连接起来，才能最大化各方的价值。腾讯是中国连接了最多C的公司，最应该把后面这件事做好。

 

所以现在的问题是，能够发挥腾讯优势的产业互联网，实际上应该是围绕微信来构建生态；可是这个生态却没有围绕微信来配置资源，微信也不是腾讯to B战略的主要执行者。这个矛盾的存在，让腾讯的组织架构调整，只是个开始，还远未到位。

 

7、Facebook隐私泄露事件继续发酵，黑客明码标价出售聊天信息

有黑客宣称其已经窃取1.2亿个Facebook用户账号的私人信息，并试图以每个账户10美分的价格在网站上出售，目前也公布了至少8.1万个账号。对此，BBC假扮有兴趣购买两百万个账户的买家，与黑客取得了联系。当被问及这些账户信息是否与此前“剑桥分析”丑闻或是9月Facebook发现的安全漏洞有关时，对方予以了否认，只表示其黑客组织可以提供1.2亿用户的数据。

8、媒体数据最大的用处其实在于“下一次广告投放”

 

So how can CPG companies take advantage of a media company’s rich audience data?

A publisher’s successful audience data strategy should mix science, data and an understanding of the underlying human element. It should result in a holistic view of the consumer, as opposed to a bunch of data points quickly taped together or thrown individually at programmatic platforms, without much comprehension of the bigger picture.

A holistic audience and data strategy revolving around human beings and not just data points and supported by the right structure and skills can turn a publisher’s audience data into a major strength for CPG brands. But that wouldn’t be enough if it wasn’t strategically coordinated across the whole lifecycle of the advertiser-media brand partnership.

 

9、广告公司争夺OTT优质资源

 

OTT inventory might be all the rage, but the ad tech companies that hope to traffic premium inventory will have to figure out a new business model, writes Cadi Jones, EMEA commercial director at Beeswax, for The Drum. Ad tech companies that hope to play in OTT simply won’t get as high a margin as they do in the digital ecosystem. In taking a percent of media, ad tech middlemen get way more from a $40 CPM than from a $4 CPM, even though it costs the same to deliver the goods. 

Pricing models could change fast though as TV advertisers and broadcasters – which typically allocate about 1% of campaign spend to media-buying software – shift to data-driven automation but refuse to abide by digital inventory standards. “As a media seller, you shouldn’t be penalized for the value of your inventory,” 

 

10、程序化广告占Spotify收入四分之一

 

If Spotify’s third quarter earnings are any indicator, programmatic audio is taking off with buyers.

 

The digital audio platform told investors on Thursday that 20%-25% of its revenue comes from its self-serve programmatic platform and other automated buying features. That’s up from 18% in February, when the company went public.

 

The market is moving aggressively toward programmatic solutions, especially in Europe and the United Kingdom, said CEO Daniel Ek.

 

11、独立DSP找到出路，in-house模式救市

 

Google and Amazon are one and two across all of the top advertiser consideration metrics, including targeting, audience scale and buying intention, according to the report. But challenger DSPs are finding ways to grow and compete.

 

The marketer in-housing trend, for instance, is an opportunity for independent ad tech.

The number of direct brand customers planning to work with Google remained flat, and Amazon actually ticked down from 51% to 50% in this report, though both still lead the category. But The Trade Desk and BrightRoll, the Oath DSP, each improved their mind share among brands by 10%, while MediaMath and Adobe rose 5% and 2%, respectively.