一、品牌

李子园：拟对部分产品出厂价格提价6%-9%不等

李子园发布公告称，对李子园部分甜牛奶乳饮料及风味乳饮料系列的出厂价格进行调整，提价幅度为6%-9%不等，新价格自2022年7月1日开始实施。

“ONCHA开始喝茶”完成超千万元Pre-A轮融资

现代派中国茶品牌“ONCHA开始喝茶”宣布完成超千万元Pre-A轮融资，由佳沃创投独家投资，丰宜资本担任长期独家财务顾问。本轮融资主要用于团队建设、产品生产、品牌营销等方面。

京东618战报：Apple及小米品牌手机成交额1秒钟破亿，中高端家电成交额同比去年增长超8倍

5月31日晚8点京东618开场后，Apple及小米品牌手机成交额1秒钟破亿；vivo、华为、荣耀、OPPO、一加等手机成交额同比增长200%；高端笔记本成交额同比增长177%，平板电脑成交额同比增长超100%。开场后10分钟内，京东家电预售付尾款成交额同比去年超3倍；中高端家电成交额同比去年增长超8倍。京东家电全品类4小时成交额超去年全天。

二、互联网平台

报道称字节跳动商讨通过合作寻求重返印度

微博：第一季度营收4.846亿美元，同比增长6%

微博发布2022年第一季度财报，实现营收4.846亿美元，同比增长6%，市场预期4.72亿美元。其中广告和营销收入4.271亿美元，同比增长10%；增值服务收入5750万美元，同比下降17%。调整后净利润1.33亿美元，上年同期调整后净利润为1.3亿美元，市场预期调整后净利润1.06亿美元。截至一季度末，微博月活跃用户达5.82亿，同比净增5100万，日活跃用户2.52亿，同比净增2200万。

百度集度首款概念车将于8日在元宇宙平台发布

三、服务机构

Salesforce：2023财年第一财季营收74.11亿美元，同比增长24%

四、案例

三星这支广告观看量破千万

森海塞尔官宣杨洋为MOMENTUM系列中国区代言人

五、趋势洞察

机构：4月中国智能手机SoC销量环比同比下降约21.6%

市场调研机构CINNO Research发布的数据显示，国内智能机SoC市场4月终端出货量降至约1760万颗，同比下降约21.6%，环比下降约12.1%。4月国内智能机SoC品牌集中度出现提升，前三大品牌市场份额约达94.2%，同比增加约9个百分点，环比增加约1个百分点。联发科仍以730万颗的成绩保持出货量第一，高通仍为第二，出货量约为620万颗。

Strategy Analytics：2021年苹果平板电脑应用处理器收益份额达62%

Strategy Analytics发布报告指出，2021年全球平板电脑应用处理器市场规模增长12%，达到30亿美元。苹果、英特尔、高通、联发科和三星LSI占据2021年平板电脑应用处理器收益份额前五名，其中苹果以62%的收益份额领跑平板电脑应用处理器市场，其次是英特尔和高通，分别占12%和10%。

六、海外

随着 Group Nine 交易的完成，Vox Media 整合了其绩效营销解决方案

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect.

The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its acquisition of Group Nine, which closed in February.

G9 Direct had previously been used to run social media campaigns on Group Nine properties, including PopSugar, NowThis News, Thrillist and The Dodo. Following the VM Connect relaunch, the product adds on Vox Media properties like The Cut, Strategist, Vulture, The Verge and Eater.

苹果商店的大惊喜

Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start hiding IP addresses on iOS or hold off for another year.

But regardless of what happens, Apple’s IP address drama will not be the biggest news coming out of WWDC, according to tech blogger Robert Scoble. 

Scoble predicts Apple will introduce an entirely new OS with augmented and virtual reality capabilities, followed shortly thereafter by the release of headsets, devices and displays to support this new, well … what’s the word Meta uses to describe it? Oh, right, metaverse. 

Apple and Meta’s coldish war over mobile advertising will then heat up into a true one-on-one contest to be the go-to VR OS.

Scoble’s tweet thread is long but worth it. Fifteen tweets in, he drops this nugget: “Oh, and a new search engine is coming too. Will Siri finally get ‘smart’? Hmmm.”

If Apple has a search engine ready for primetime, it could quickly leapfrog Bing to become Google’s main contender. Currently, Google shells out boatloads – somewhere between $15 billion and $20 billion last year, according to experts – to be the default search engine on Apple devices.

IAB 技术实验室推出全球隐私平台以传输 Kosher 同意字符串

With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind.

On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations.

The GPP is now open for public comment for the next 60 days.

GPP is the second spec to come out of Project Rearc, IAB Tech Lab’s overarching initiative to deal with signal loss, including the deprecation of third-party cookies in Chrome. Seller-defined audiences was the first.