1、优衣库KAWS联名款在天猫618上架3秒即告售罄

优衣库KAWS联名款在天猫618上架3秒即告售罄，而这款商品也带动优衣库品牌搜索量在天猫增长37倍。此次，KAWS和优衣库合作的“KAWS：SUMMER”系列产品包括12款成人T恤、6款童装和4款帆布包，这将是KAWS最后一次与优衣库的合作系列。

2、星巴克中国将调整现有管理团队架构，成立“数字创新”业务部

星巴克总部宣布，从2019年6月1日起，星巴克中国将调整现有管理团队架构。在新的管理架构下，星巴克中国首席执行官王静瑛（Belinda Wong）将升任星巴克中国董事长兼首席执行官。同时，星巴克中国现有全部业务将重组为两个业务单元——“星巴克零售”和“数字创新”，直接向新成立的董事长兼首席执行官办公室汇报。现任首席运营官蔡德粦(Leo Tsoi)将升任星巴克中国零售总裁兼首席运营官，现任数字创新副总裁刘文娟(Molly Liu)将晋升为数字创新总经理，他们将分别带领这两大业务单元的未来发展。

3、意大利奢侈品牌Prada近日宣布艺人蔡徐坤加入品牌代言人阵容。

意大利奢侈品牌Prada近日宣布艺人蔡徐坤加入品牌代言人阵容。

4、Lacoste一口气换10个logo，没了鳄鱼你还认得我吗？

最近法国品牌Lacoste任性地换掉了自己沿用80余年的经典鳄鱼logo，取而代之的是另10种可爱的小动物。

5、亚马逊收购sizmek能够威胁Google吗？

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets.

Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working with Google.

6、电视广告受众定向越发精准，营销人员为了维持竞争力需确保消费者体验

Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “time spent” on their video platforms: You are not in full control of your customers’ viewing experience.

As the TV ecosystem becomes more layered, there are many services that contribute to a customer’s experience. There are content publishers, device manufacturers and internet companies all trying to provide their own unique experiences across program guides and app interfaces on TVs, tablets and mobile phones. The foundation of all of this is the service provider that connects the linear or IPTV platform to the home.

7、Foursquare收购Snap旗下基于位置的测量公司Placed

Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D.

The deal, announced early Friday morning, comes less than two years after Snap acquired Placed, and represents Foursquare’s first acquisition. Terms were not disclosed, but Placed founder and CEO David Shim is joining Foursquare as president.

8、智能内容定向是媒介品牌同巨头抗争的武器

Some could argue that media brands’ first-party user-level data is of high quality, but probably not unique if compared to Google’s, Facebook’s or Amazon’s.

What nobody can disagree on is the uniqueness of the context and the environment of quality media. It is symptomatic of the sad state of media companies that there have been few deeper and broader efforts to extract as much monetary value as possible from their content and context.

9、户外广告公司JCD如何位置数据和分析变革OOH业务

There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The availability of mobile-location data for better audience targeting and offline attribution helped transformed industry into the only traditional channel whose growth is accelerating.

That’s good news for JCDecaux (JCD), the leading outdoor advertising company worldwide. Founded in 1964, the company has placements — either street furniture, transportation advertising, airports or billboards — in more than 80 countries, which reach 410 million people in 4,031 cities. It’s now working with location data in multiple ways to define and segment audiences, inform media placements, optimize campaigns and measure their real-world impact on store visitation — and eventually purchases.

10、营销人员加州隐私条例指南

In the decades following this small but important change, California has become the epicenter of the internet, giving birth to companies such as Facebook and Google, and changing the very fabric of our online and offline lives. In 2018, Californians passed the California Consumer Privacy Act (CCPA), a sweeping set of laws to control the collection, storage and sale of California residents’ data.

11、如何在流媒体服务市场脱颖而出？

You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs in the mail. Before becoming the most popular over-the-top (OTT) streaming service on earth, with almost 150 million global subscribers, it helped bridge the gap between the days of heading down to the local video store, and the way we consume media today. Many have tried to follow in Netflix’s footsteps and with so much choice, audiences have become ever more fickle and impatient. They want the best possible content at the lowest cost, and they want it available 24/7.

12、调查：YouTube营收能力高于其他平台

When it comes to generating revenue from major platforms, publishers say they’re banking on YouTube ahead of others in the long-run.

Thirty percent of 122 publisher executives surveyed by Digiday this May said they believe YouTube offers the most meaningful long-term revenue opportunities for publishers, ahead of Facebook and Google AMP, each with 24% of the vote, and Instagram and Apple News at 8% and 7% respectively.

13、IAB:博客广告市场规模将于2021年达到10亿美元

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years.Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s 2018 Podcast Ad Revenue Study, released Monday. The numbers are based on self-reported podcast ad revenues from the industry’s 22 largest publishers.

In 2019, US podcast ad revenues will grow 42% to $679 million, based on market estimates. By 2021, US revenue will top $1 billion.

“[Podcasting] is still growing at a healthy clip and certainly outpacing the overall ad industry,” said David Silverman, partner at PwC. “We see a faster-than-industry growth rate through at least 2021.”