MorketingGlobal每日监测6.19: 2019年数字广告预算将增长14%;小米在俄罗斯推出智能电视和红米9T;华为受美国制裁影响营收损失300亿美元
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MorketingGlobal每日监测6.19: 2019年数字广告预算将增长14%;小米在俄罗斯推出智能电视和红米9T;华为受美国制裁影响营收损失300亿美元

【摘要】MorketingGlobal每日监测,在这里读懂全球化

1、为增强消费者体验,Ebay开始测试AI产品推荐功能

 

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing.

 

And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests and make recommendations on how to best tweak them in real time.

 

2、Magna:2019年数字广告预算将增长14%,但增速放缓

 

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market.

 

IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304 billion) for the first time.

 

3、小米在俄罗斯推出Smart TVs和红米9T

 

Xiaomi,  best known for its smartphones, is making serious inroads into Russia as it launched a collection of products in the country where some 145 million people live. That includes its smart TVs featuring 700,000 hours of content, smart wristbands, wireless earbuds, and flagship phone Mi 9T, which is identical to its recently announced Redmi K20 for China under a different identifier.

 

Customers can find these products online on Xiaomi’s website and offline at its 31 authorized retail stores across the country. Xiaomi aims to boost the number of Mi Stores to 100 this year, a company spokesperson told TechCrunch. Russian news outlet Kommersant first reported the plan last week.

 

4、Facebook最新推出的数字加密货币Libra包含哪些技术,有哪些用例,其动机是什么?

 

Facebook has finally revealed the details of its cryptocurrency Libra, which will let you buy things or send money to people with nearly zero fees. You’ll pseudonymously buy or cash out your Libra online or at local exchange points like grocery stores, and spend it using interoperable third-party wallet apps or Facebook’s own Calibra wallet that will be built into WhatsApp, Messenger, and its own app. Today Facebook released its white paper explaining Libra and its testnet for working out the kinks of its blockchain system before a public launch in the first half of 2020.

 

5、在美国制裁的影响下,华为将损失300亿美元的营收

 

Following a string of trade restrictions from the U.S., China’s Huawei expects its revenues to drop $30 billion below forecast over the next two years, founder and chief executive Ren Zhengfei said today.

 

That said, Ren claimed that after a period of adjustment, Huawei’s output will be “rejuvenated” by 2021.

 

6、2020年,5G技术将应用于苹果手机,2021年推广到所有机型

 

The latest report from renowned Apple leaker Ming-Chi Kuo claims that high-end iPhones are set to get 5G in the second half of next year. By 2021, all models are set to be on-board with the next-gen wireless standard.

 

7、Salesforce收购Tableau不会是云计算领域最后一起大型收购

 

The blockbuster acquisition is the latest merger in the space as the cloud company tries to nudge its way into an increasingly data-driven market.

 

With its annual Salesforce Connections conference right around the corner, the industry’s leading CRM outfit Salesforce decided to give attendees something to talk about.

 

8、广告主可以定向Spotify播客听众

 

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.”

 

Spotify is investing heavily in podcasts. Earlier this year, Spotify spent a total of $400 million to acquire podcast companies Parcast, Gimlet and Anchor. On top of bringing those firms under its wing, the music streaming service has built up a respectable repertoire of exclusive series, including a multiyear deal with the Obamas.

 

9、Facebook推荐页面移除“公司概况“和”传记“字段

 

Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019.

 

The fields to be removed include Company Overview, Biography, Affiliation, Personal Interests and maybe more, according to a tweet from Matt Navarra (who spotted the changes via Facebook Marketing expert Mari Smith).

 

10、旗下拥有400个品牌额联合利华如何管理复杂的供应商体系和分散的媒介投资

 

CPG giant Unilever has 400 brands in its portfolio.

 

Multiply that by a fragmented media landscape, an international consumer base and a crowded vendor ecosystem and it’s fair to say that Unilever’s global media manager, Luis Di Como, has a complex job.

 

Unilever, in Di Como’s view, has four main challenges when it comes to media investment: an overall lack of trust and transparency; the colliding worlds of media, marketing and ecommerce; the seemingly never-ending need for more content; and the imperative to use data for real-time optimization.

 

11、J.P.Morgan正在研发一个数字银行产品

 

A number of incumbent banks are known to be developing new digital-first products in a bid to keep the new wave of challenger banks at bay and now it appears that the latest to make that move is J.P. Morgan.

 

According to sources, the investment bank has begun recruiting for a secretive skunkworks project within London’s booming fintech industry. Very few details are known about what exactly J.P. Morgan plans to build, although TechCrunch understands the bank is busy hiring high level developers with full-stack and cloud-based dev skills for the new project, along with other personnel.

 

12、亚马逊旗下流媒体服务IMDb Freedive更名为IMDb TV,并计划拓张欧洲业务

 

Amazon-owned free streaming service IMDb Freedive is getting a new name, more content and, soon, is expanding to Europe, the company announced this morning. Originally launched in January, the service will now be known as IMDb TV — a name that’s a bit more catchy, but doesn’t convey the fact that the service includes both movies and TV shows.

 

It’s also not an alternative to live TV streaming services like Sling TV, YouTube TV or Hulu with Live TV, for example, despite what the name may imply.

 

13、亚马逊旗下流媒体平台Twitch为发展电竞业务收购社交媒体平台Bedo

 

While Facebook makes a bold move into cryptocurrency to capitalise on its multi-billion user base, a social network that was once a credible competitor to it has quietly been snapped up by a subsidiary of Amazon. TechCrunch has learned and confirmed that Bebo, one of the earlier platforms to let people share thoughts and media with their friends, has been acquired by Twitch, the streaming video platform owned by Amazon. Together the two will be working on building out Twitch’s esports business, and specifically Twitch Rivals.

 

14、Salesforce宣布旗下CDP业务取得进展

 

Salesforce announced it is making progress toward releasing a Customer Data Platform (CDP) this week at Salesforce Connections in Chicago. While the company is talking in greater detail about the platform, they are calling Customer 360, it won’t be available for pilot customers until this Fall.

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