1、随着甲骨文的市场份额不断下滑Salesforce和Adobe在DMP领域占据主导地位

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there.

Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about the DMP landscape.

2、LinkedIn支付了不超3亿美元收购Drawbridge

Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May.

According to two AdExchanger sources, LinkedIn paid just under $300 million for Drawbridge.

While much of the advertising industry didn’t see the value of Drawbridge, LinkedIn did.

3，荷兰出版商De Telegraaf的6秒广告占视频收入的10%

Last October, Dutch newspaper De Telegraaf introduced guidelines on the lengths of its video pre-roll ads in order to improve user experience. 

At the same time, it introduced six-second video ad formats — a strategy that has since borne fruit. CPMs have increased by up to 20%, and six-second video ads now account for 10% of its daily video income, according to the publisher.

4，OPPO成为印度第三大最值得信赖的智能机品牌

According to TRA's Brand Trust Report 2019, OPPO climbed up seven ranks to secure this year's third spot in the top 10 smartphone brands in India

5，Dish可能会在本周宣以60亿美元收购T-Mobile和Sprint

Dish Network Corp. is in talks to pay at least $6 billion for assets that T-Mobile US Inc. and Sprint Corp. are unloading to win regulatory approval for their merger, according to people familiar with the matter.

6，强生—艾滋病记录片获戛纳娱乐狮大奖

A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes.

7，亚马逊扩空运市场新增15架货运机 预2021年将增至70架

Amazon this morning announced the expansion of its own air delivery network, Amazon Air. The retailer says it’s leasing an additional 15 Boeing 737-800 cargo aircraft from partner GE Capital Aviation Services.

At the end of last year, Amazon announced more aircraft additions for Amazon Air, bumping the network from 40 planes to 50. Today, it says it’s on track to reach 70 planes by 2021.

 8, 苹果公司打算将15-30%产值搬离中国

June 19 (Reuters) - Apple Inc has asked its major suppliers to assess the cost implications of moving 15% to 30% of their production capacity from China to Southeast Asia as it prepares for a restructuring of its supply chain, according to a Nikkei Asian Review report on Wednesday.

9,阿里巴巴在香港上市可能刺激中国科技公司归乡潮

As Chinese e-commerce giant Alibaba presses ahead with its secondary stock offering in Hong Kong, analysts say the $20 billion move will pave the way for more tech listings closer to home amid escalating U.S.-China tensions.

Alibaba is showing its fellow tech firms that this might be the ideal time to consider going public in China. Beijing has already demonstrated its willingness to relax rules to welcome these companies to return home, especially as trade tensions spill over into the U.S. market and threatens to curb their access to funding.

10，Anymind Group完成B轮融资

Singapore-based AnyMindGroupis using artificial intelligence technology to make ad-tech the next big thing. The AI solutions provider for the advertising, influencer marketing and human resource industries, has announced the closure of its Series B Plus round at US$8 million, bringing the company’s Series B total to US$21.4 million and total current funding to US$35.9 million. 

11,企业家可以从数字新闻的的巨大变革中吸取3点教训

In the last few weeks, thousands of journalists have lost their jobs at well-known media outlets such as Yahoo, Vice, Buzzfeed and Huffington Post, to name a few. It’s amazing how an entire industry could be upended just a few decades after the public debut of the internet.

Is journalism dead? No. But it is evolving. Let’s look at three specific lessons entrepreneurs can learn from the turbulence that’s confronting both traditional and digital publishing. 1, Evolve with the market; 2, Keep up with technology; 3, Adapt and pivot quickly.

12, 一种处理移动广告欺诈的新方法

Fraud might seem like an enigmatic problem, with no obvious remedy to stop it from taking your campaign budgets.But, in fact, mobile ad fraud is somewhat limited in the operations or, how it can work. Though fraudsters are always developing new exploits to steal an app’s marketing budget, or to circumvent fraud prevention solutions, that doesn’t mean the underlying systems vary.