每日监测

MorketingGlobal每日监测7.1: Spotify非法收集用户数据;美国零售商加大搜索和移动广告预算;苹果首席设计师Jony Ive离职

Morketing  · 2019-06-28 20:37

【摘要】 Morketing Global每日监测

1、苹果首席设计师Jony Ive离职,将创立独立设计公司

 

Apple Inc.’s chief designer Jony Ive is leaving after decades at the iPhone maker to form an independent company—with Apple as one of its primary clients.

Ive is responsible for the look of the company’s most iconic products, including the iPhone.

 

2、五个步骤,营销人员实现个性化的邮件营销

 

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers personalized experiences. It builds trust and shows customers that you value them.

 

3、Spotify非法收集用户数据,并操纵用户账户

 

Spotify  seems to have learned little from the Facebook developer platform’s scandals despite getting a huge boost from the social network in its early days. Spotify has been caught allowing record labels to grab tons of unnecessary user data and permissions to even control their accounts just so people can “pre-save” upcoming song releases.

 

4、AT&T的5G技术已经“侵占”拉斯维加斯

 

Hey, so remember earlier today when I said that new 5G cities still qualify as news, for a little while longer, at least? AT&T is making it under the wire with the addition of Las Vegas to its growing portfolio of 5G business cities.

 

The addition of Sin City brings the carrier’s total up to 20 cities for its 5G+ — a confusing branding it gave to avoid confusion with its purposefully confusing 5G E branding. Confused? Good. That was kind of the point.

 

5、Apple Music 订阅用户超过6000万

 

Today’s major Apple  news may be the departure of its design guru Jony Ive, but the even as the company stomachs the executive loss, their software plows ahead. Today, in an interview with French news site Numerama, Apple honcho Eddy Cue revealed that the number of Apple Music subscribers has now climbed to 60 million.

 

6、葡萄酒品牌Pernod Ricard 为什么支持混合的in-house模型

 

More advertisers are learning the hard way that replacing media agencies with their own teams isn’t as straightforward as it sounds. That’s why Pernod Ricard has taken a slower approach to creating its own in-house team, which involves using its agencies to buy the vast amounts of media it isn’t staffed to handle.

 

7、零售商加大数字渠道广告支出,主要集中在移动和搜索广告

 

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

 

8、2019年美国汽车行业销售额增速下降到2%,拉低整个零售行业销售额

 

US auto and auto parts sales in the US are slowing, which will weigh down the entire retail sector. This year, the auto industry will grow 2.0% to $1.299 trillion, the slowest growth rate since at least 2011. Growth will flatten through 2022, according to eMarketer’s latest US retail forecast.

 

9、实时竞价是否违反了GDPR?

 

eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

 

"Behind the Numbers" is sponsored by Salesforce. Listen In.

 

10、基于机器学习的CDP平台Amperity运用 AI将消费者数据整合到统一的文件

 

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.

 

Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year.

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