甲方

1.微软将亚马逊和谷歌视为游戏业务最大威胁

据外媒报道，近日，微软游戏业务总裁菲尔·斯宾塞在接受采访时表示，未来几年，微软会更关注亚马逊和谷歌等拥有云端服务的科技公司的威胁，而不是任何具体的游戏机制造商。

2.阿里健康将斥资约81亿港元收购天猫平台相关业务

阿里健康公告称，董事会宣布，于二零二零年二月六日，本公司与Ali JK Nutritional Products Holding Limited订立购股协议，据此，本公司将收购Ali JK ZNS Limited的全部股权，总对价为80.75亿港元。目标业务包括在天猫平台销售目标产品及服务而建立之所有商家关系等。

3.动视暴雪20129财年第四季度净营收为19.86亿美元

动视暴雪今日公布了2019财年第四季度财报。报告显示，动视暴雪第四季度净营收为19.86亿美元，高于该公司此前预期的18.12亿美元，但低于去年同期的23.81亿美元；净利润为5.25亿美元，与去年同期的6.85亿美元相比下降23%。

4.通用汽车2019年净利润67亿美元：在华收益下降四成

美国当地时间2月5日上午，通用汽车发布了2019年第四季度和全年财务报告。数据显示，通用汽车全年净收入为1372亿美元，同比下降6.7%；净利润为67亿美元，同比下降17.4%。此外，财报显示，2019年通用汽车在中国合资公司中的股权收益为11.32亿美元，同比下降了42.8%。2019年全年，通用汽车在中国的新车销量下降了15%，共计309万辆。

乙方

1.微盟启动“同舟计划”

微盟宣布启动“同舟计划”，针对全国零售企业推出系列产品及运营等扶持政策。微盟方面表示，微盟智慧零售自2月1日起至3月31日，为新老用户提供系列优惠和免费在线培训服务。政策扶持期间，旗下智慧零售所有在1月31日前合作的客户，在原有服务期基础上再延长2个月，3月31日前老客户续费也将赠送2个月的服务期。

2.微盟面向商户免费开放外卖小程序

微盟正式宣布，向全国餐饮企业免费开放微盟外卖小程序，搭建餐饮企业专属的外卖平台，支持顾客线上下单、商家线下配送。微盟外卖解决方案以小程序为载体，帮助餐饮企业搭建属于自己的外卖平台。

3.AB客：逐步发展总价值5000万的“ AB客外贸智能客户营销系统”

AB客表示，公司在疫情期间将帮助5000家湖北外贸企业做外贸，逐步每家公司10个账号，总价值5000万的“ AB客外贸智能客户营销系统”。

媒介

1.Facebook要求人脸识别公司Clearview AI停止采集用户数据

Facebook已向人工智能创业公司Clearview AI发送停止和终止函，要求其停止为执法目的而使用用户图像来识别其身份。Clearview AI从互联网上收集数十亿张照片，为600多个警察局的身份识别系统提供便利。Facebook发言人称：“抓取人们的信息违反了我们的政策，所以要求Clearview停止访问或使用来自Facebook的信息。”

2.加拿大要求联邦法院宣布Facebook违反隐私法

根据周四提交的申请通知，加拿大隐私事务专员要求联邦法院宣布Facebook违反了私营领域的联邦隐私法。根据法律文件，该申请还希望法院下令Facebook“采取有效、具体且易于接近的措施，以获取并确保获得所有用户的有意义的同意。”Facebook发言人表示，OPC在“我们尝试了许多措施与之合作，并提供了超越其他公司的措施”后仍然采取法律行动，令其感到失望。

3.Twitter第四季度净利润1.19亿美元，同比下滑53%

Twitter公司发布了截至12月31日的2019财年第四季度业绩报告。财报显示 ，按照美国通用会计准则（GAAP）计算，Twitter第四季度营收为10.07亿美元，较上年同期的9.09亿美元增长11%；净利润为1.19亿美元 ，上年同期为净利润2.55亿美元，同比下滑53%。

4.淘宝上线“吃货助农”会场

淘宝上线“吃货助农”会场，消费者在淘宝App上搜索“吃货助农”四个字便能直达页面。淘宝方面介绍称，在“吃货助农“活动首批上线的有蒲江红心猕猴桃、烟台西红柿和黄瓜、临安的春雷笋、丹东草莓等十多款蔬菜水果。

趋势

1.首席数字官（ CDO）如何加快数字化成熟步伐，推动实现经济效益

报告显示，不足10% 的“标准普尔全球1200指数”企业在年度报告中表明设立了 CDO 职位。多达92% 的数字化成熟度获得高分的受访企业表示设立了 CDO 职位。尽管61%的CDO 在调研中表示向 CEO 汇报工作，但我们的分析表明 CDO 向 CIO 汇报工作可以为企业创造更高的经济效益。

首先，CDO 的出现从来都不是灵光乍现。一千个人眼中，有一千种 CDO 的模样：数字技术专家、数据科学家、高瞻远瞩之士、精神领袖、变革推动者、和平捍卫者……这些过高而复杂的期望让企业模糊了对 CDO 的准确定位，忽略了组织和流程的再造。仅专注于技术层面的数字化转型理念也让企业很快对 CDO 的价值失去了信心。

2.CINNO：2019年国内市场OLED智能机销量同比增长20.2%

据CINNO Research月度国内手机销量监测数据显示，2019年国内市场OLED智能机销量约1.4亿部，同比增长20.2%。销量前三名分别为OPPO（含realme）、华为（含荣耀）、vivo（含IQOO），三家出货总量占国内智能手机市场74.2%。其中华为（含荣耀）OLED智能机销量排名从2018年第四跃居至2019年第二名。

3.IDC：预计一季度国内手机市场同比下滑逾30%

IDC预计，2020年第一季度，国内手机市场将面临挑战，影响全年表现。一至二月的国内整体市场，将面临同比约40%的大幅下滑。而在三月内，如果疫情得到稳定控制，整体市场将会逐渐进入恢复期，但仍难以恢复至去年同期水平。整个第一季度，国内市场预计遭遇30%以上的同比下滑幅度。2020全年，预估国内手机市场将出现约4%的同比下滑。

海外

1.Google会放弃其广告平台吗？

Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] has prompted some Google executives to discuss informally whether the company should consider divesting its third-party ad-tech business.” That said, the story concedes senior leadership hasn’t taken any real steps down this road or even discussed the option seriously. The speculation comes as the Justice Department amps up its investigation of Google’s ad business. More. Google also published an update to the Google Ad Manager SSP platform policies to “simplify” how publishers can use line items in their private marketplace deals. Read the blog post. Google said the change will impact only 1% of its publisher accounts, but it would primarily affect the biggest publishers, which have more complicated direct deals and their own programmatic tech.

2.LinkedIn新任首席执行官

Longtime LinkedIn CEO Jeff Weiner will step down in June to become executive chairman. He will be replaced by SVP of product Ryan Roslansky, who will report directly to Microsoft CEO Satya Nadella and join Microsoft’s leadership team. Tomer Cohen, currently VP of LinkedIn Marketing Solutions, will take over as VP of product. Read the release. Under Weiner’s 11-year tenure, LinkedIn grew to more than 16,000 employees, 675 million users, and $7.5 billion in revenue. He led the platform’s IPO in 2011 and sale to Microsoft in 2016, and doubled down on diversifying revenues into advertising, premium subscriptions and recruitment. This is the first major executive shake-up at LinkedIn since the Microsoft acquisition, TechCrunch notes.

3.Chrome法规变更后，LiveRamp的快速增长计划

LiveRamp earned $102 million in Q4 2019, a 28% YOY increase, the company said in its quarterly earnings report on Wednesday.

That’s healthy year-over-year growth, though LiveRamp’s guidance is for revenue acceleration this year of 32% to 33%.

Two incoming changes to the digital media ecosystem will have a “seismic impact” on data and advertising technology, LiveRamp CEO Scott Howe told investors: Enforcement of privacy regulations like California’s CCPA and Google’s recent announcement that it will phase out third-party cookies in two years.

Surprise, surprise: Howe said these privacy trends will provide a tailwind for LiveRamp.

CCPA hasn’t impacted LiveRamp’s business, aside from the opportunity to sell its privacy services, Howe said. For instance, last quarter LiveRamp launched Privacy Manager, a consent management platform (CMP) that could be configured for GDPR, CCPA or other privacy laws. That tech is based on LiveRamp’s acquisition of the Dutch CMP Faktor in April 2019.

4.如何在有线电视渠道上实现更有效的广告活动

TV has long been considered one of the most powerful tools for marketers to tell brand stories in ways that engage and activate consumers.

But changes in viewership habits over the last five-plus years and the inundation of marketing messages have ushered in new questions about how to best leverage TV within a brand’s marketing strategy. Linear TV alone won’t cut it anymore, as it misses out on valuable prospects who have cut the cord while wasting exposure on others.

“People have so many content choices, places to consume content, and numerous devices in which to access content that it’s a challenge for brands to get their ads where a consumer’s attention might be on any given day,” said Kevin Heindl, director of partner and advertiser solutions at Experian. “Treating media channels as isolated campaigns, with their own audience definitions, greatly hinders opportunities to learn from the performance of these campaigns in a comparable manner.”