5月21日， 凯度消费者指数发布了最新的美妆市场趋势报告。报告指出中国美妆市场增长势头强劲，护肤品类和彩妆品类销售额分别增长了13% 和17%，远高于快速消费品总体增速。
昨日，召开 618 全球品牌峰会，宣布今年的 618 全球年中购物节将有 90% 的核心品牌会发布数百万新品，并且将联合百万线下门店共同参与狂欢。同时，京东今日正式宣布火箭少女 101 为京东 618 活力代言，除了发布主题广告主题曲外还推出「618 火箭蓄力计划」，带来火箭少女的主题皮肤和独家视频等等，与消费者一同解锁 618 新成就。
英国经典品牌Mulberry正式登陆京东。同步上线的还有其Mulberry 2019秋冬系列。该品牌是继Moschino、Sandro、Maje、Rebecca Minkoff、天梭和梅花后，第10个入驻京东的奢侈品品牌
Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources.
The temptation to do as little as possible, so as to maintain ad revenues, is high. And with no seriously worrying fines levied yet at businesses, several publishers that had taken a strict approach to consent, have started to loosen their terms in order not to feel punished by falling ad revenues while their rivals flourish.
Roku has spent the past few years showing advertisers the incremental reach they can gain by buying over-the-top TV (OTT).
On Wednesday, the smart TV operating system launched Activation Insights, an OTT planning tool that helps buyers plan OTT buys by understanding how much budget to shift from linear TV to maximize returns.
Hulu took an important step earlier this month when it started running a commercial featuring “the Old Spice guy” – a Procter & Gamble icon – pitching Hulu’s ad-free subscription offer. That may seem like less of a first step than a cheeky way of selling ad-free TV with a TV ad, but Hulu had never promoted its ad-free option. Hulu initially didn’t want its audience skewing too heavily to ad-free subscriptions because it “needed the economics associated with a dual revenue stream in subscription and ad revenue,”
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet.
Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut themselves larger slices.
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin.
The impression-level revenue data will be delivered in real-time once an ad impression is triggered and will include a variety of data fields, such as the demand source, ad placement, currency and country information.
14、Dun & Bradstreet报告：如何更好的理解2019年B2B领域的数据营销
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today’s biggest challenges. Read this report to find out.
On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR).
GDPR celebrates its first birthday on May 25.
A complaint filed in September 2018 with regulators in Ireland and the United Kingdom triggered the probe. It argued that RTB is analogous to a systematic data breach: Consumers usually have no idea – let alone give consent – that nearly every time they visit a website, their personal browsing history is tied to a unique identifier used for behaviorally targeted advertising.
The complaint, filed by Johnny Ryan, chief policy officer at web browser Brave, and two other privacy advocates, called out the IAB Tech Lab, which sets the industry standards for targeting; ad tech vendors in general; and Google in particular for its role in facilitating the programmatic ecosystem.
On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out the beta version of a self-serve platform that automates the complex process of connecting a media plan to the creative workflow and also unifies linear and digital ad management.
The CTS ad suite ingests an advertiser’s media buy – which could include hundreds or even thousands of line instructions – and all of the associated creative assets, including ad versions. The media buy is automatically matched with the proper assets and the ads get sent off where they need to go across TV, radio and digital video platforms. There’s also cross-channel reporting available once the ads are delivered.
17、IPG宣布 Pete Stein 将出任全球CEO
Interpublic's Huge has named Pete Stein as global chief executive officer to replace Michael Koziol, who joined the agency last March. Huge said Koziol will be leaving to focus on private equity ventures in retail, e-commerce and media and entertainment.
Stein's appointment is effective immediately. He most recently was general manager of Fullscreen, a digital video company that manages a network of creators' channels across social platforms like YouTube, Facebook and Snapchat. He is credited with doubling the size of that business, increasing shareholder value and ultimately leading Fullscreen to be acquired by AT&T in 2018.