1、字节跳动证实挖来Facebook前高管，任职TikTok副总裁负责商业化

字节跳动证实，Facebook全球商业解决方案副总裁Blake Chandlee加入字节跳动，任职字节跳动旗下海外短视频应用TikTok全球商业解决方案副总裁。

2、谷歌CEO：反垄断调查后果严重，可能损害美国科技公司竞争力

谷歌CEO桑达尔•皮查伊表示，他对美国可能对谷歌展开反垄断调查一事并不感到意外，但他警告称，不要为了“监管而监管”大型科技企业。皮查伊认为，硅谷不能把过去的成功当做是理所当然的。包括Facebook首席运营官谢丽尔•桑德伯格在内的其他科技公司高管警告称，如果美国监管机构打击力度过大，可能会让美国科技公司的竞争力受到影响。

3、腾讯在泰国推出视频流媒体服务WeTV，拓展东南亚市场

腾讯日前在泰国推出了视频流媒体服务WeTV，以拓展东南亚市场。这也是腾讯首次在海外市场推出该服务。WeTV将提供来自腾讯企鹅影视的泰国配音的中文原创内容，以及与当地合作伙伴创建的内容。此前，腾讯已经在泰国推出了音乐流媒体服务JOOX和手游版PUBG。

4、CNBC：26%的小企业仍在使用Facebook广告

Facebook的股价在过去一年经历了剧烈波动，从去年夏天的近220美元跌至2019年初的125美元左右的低点，然后回升至近190美元。但有一件事保持不变：购买Facebook广告的小企业所占比例。

据CNBC和SurveyMonkey对小企业的调查显示，26%的小企业主在过去几个月里在Facebook上做过广告。上一次对小企业主的调查是在2018年第二季度，当时有25%的小企业主表示他们最近在Facebook上做了广告。60%的企业主表示他们没有在Facebook上购买广告，而一年前有62%的受访者这么表示。

5、Adobe正在测试CDP，欲在该领域挑战Salesforce

If you’re a marketing cloud, you’ve suddenly got customer data platform fever.

On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle is expected to make a CDP-related announcement of its own in the coming days.

6、Pinterest同第三方电子商务技术供应商达成合作关系

Pinterest really wants people to shop on its platform.

The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences.

But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.

7、电视曝光的浪费比营销人员想象的更为严重

Advertisers have long known that their media plans waste valuable TV impressions. A recent study by CBS and Simulmedia put that number between 47-60%.

But that estimate is probably low because it only considers waste on the high end of the frequency spectrum. What can advertisers do about TV impression waste on the low end?

8、B2B公司Dun & Bradstreet收购CDP平台Lattice Engines

Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.

The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other companies looking to insinuate themselves into the marketer’s stack with the promise of solving for data fragmentation.

9、购物和Stories是Instagram未来持续发力的业务

Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook.

10、关于Google最新推出的竞价策略，广告买家的注意事项有哪些？

There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and the reactions of publishers. While simplification for publishers is the stated goal, this reset of the programmatic landscape also has several implications for advertisers to consider.

Revisiting the bidding strategy in a first-price world is an obvious need, but there are also indirect impacts on assessing the best inventory pathway, laddering up to the role of the demand-side platform (DSP). Let’s consider each of the major changes and what advertisers need to know.

11、数据隐私条例对 Google越发严格的话，对广告技术行业意味着什么？

Google is under an increasing amount of pressure to play ball with data privacy regulators across the world.

That pressure will influence Google’s future product road map in a way that could have long-term consequences for the rest of the media and advertising market, according to media and ad executives. Whether those are good or bad is up for debate.

12、分析公司：70%的数字广告预算流向Facebook、Google、Amazon

Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer.

More than two-thirds of all digital spending. The three companies are collecting 68.1% of digital ad spending says the firm’s latest estimates. It’s comparable when mobile advertising is broken out (69%). In real dollar terms this represents about $73 billion between the three companies, using the IAB’s full-year 2018 spending estimates.

13、报告：营销人员选择营销自动化平台时必须注意的10个问题

You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as:

Do they require long-term contracts or upfront fees?

Are there limits on or extra charges for customer support?

Is their solution highly rated by customers?

Is the platform feature-rich and are new features added regularly?

Visit Digital Marketing Depot to download “Top 10 Must-Haves for Marketing Automation,” from Sharpspring.

14、Forrester：营销人员若过度关注大数据，会导致数据孤岛影响营销人员获取消费者洞察

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements?