1、淘宝：未来三年将培育20万个年销售额过500万新商家

淘宝方面宣布，未来三年，淘宝平台将培育20万个年销售额过500万的新商家。淘宝提供的数据显示，最近3年加入淘宝的新商家，一年成交总体量已接近5000亿规模。

2、同程艺龙与腾讯广告共同推出“同腾生态”

同程艺龙与腾讯广告正式开启生态合作，共同推出“同腾生态”，并发布了旅游行业首款智能数据产品“同腾罗盘”。

3、沃尔玛电商今年或亏10亿美元

美国一家科技媒体援引多名熟悉财务状况消息人士的讨论报告称，沃尔玛目前预计，其美国电子商务部门今年的销售额将在210亿美元至220亿美元之间，亏损超过10亿美元。报告称，随着电子商务团队的亏损不断增加，沃尔玛内部的一种失望情绪也在加剧。据报道，现在沃尔玛正在向电子商务领导人劳尔的团队施压，要求他们卖掉一些收购的网络零售品牌。

4、快手全面发力品牌广告

7月4日消息，在昨天举办的2019G-media大会上，快手商业团队与上百家知名品牌方齐聚一堂，讨论营销创新新思路。会议现场，快手营销副总裁陈志峰表示，快手是触达最后营销增长的原理吃，能够基于强社交关系沉淀下的内容+社交商业生态，找到高价值增量的富矿，沉淀社交资产。自从快手把DAU锁定为3亿以来，快手商业的势能正在不断提速。越来越多的品牌方聚焦快手短视频红利，快手品牌广告已经成为主流营销之选。

5、阳狮集团宣布北亚区领导人任命

阳狮集团今天宣布正式设立北亚区，该区域架构将覆盖中国大陆、香港、台湾、韩国和日本市场。目前担任阳狮集团亚太区董事合伙人的林真（Jane Lin-Baden）除现有职责外，将接手北亚区管理职责，该任命立即生效。她将继续留在上海，向驻新加坡的阳狮集团亚太、中东及非洲区首席执行官Loris Nold汇报。阳狮集团大中华区、韩国和日本的管理团队将直接向林真汇报。

6、Zebra IQ发布了“2019年Z世代报告”

Z世代是指1995-2010年出生的孩子。目前，全球Z世代有24亿人，占全球人口的32%，其消费能力达到440亿美元。可以用四个词来概括Z世代：思想开明、以行动为导向、独立、联网。Z世代伴随着智能手机和社交媒体长大，因此，他们能够立即识别广告和不真实性。Z世代渴望多样性，包括种族、性别、兴趣和其他方面。用户原创内容、微意见领袖、社交媒体意见领袖和名人都能影响Z世代。

7、耐克、阿迪达斯产品营销涉嫌种族歧视

据外媒报道，耐克正在推出一款美国早期国旗的运动鞋，对此前美国橄榄球联盟足球运动员 Colin Kaepernick认为耐克公司不应出售这种具有攻击性的鞋子。

Colin Kaepernick联系耐克官员说，他和其他人都认为该款鞋子上的“Betsy Ross”国旗暗示过去的奴隶制，因为这13颗星星代表过去13个殖民地。事实上，耐克这款新鞋的设计理念是为庆祝美国国庆节，本来计划在7月4号发布。但事件过后，耐克在给CNBC的一份声明中表示，“耐克已经取消了计划于7月4日发布的Air Max 1 Quick Strike系列，因为它标有旧版美国国旗。”

7月1日，阿迪达斯原计划推广其新阿森纳球队衬衫，但社交媒体在宣传上却出了岔子。

阿迪达斯的产品营销方法是鼓励Twitter用户发布带有#DareToCreate标签的帖子，带有该标签的内容贴会被阿迪达斯帐户的人工智能系统自动回复，其回复的内容包含虚拟阿森纳球衣的照片，这些球衣上印有用户的Twitter账号。但阿迪达斯的英国推特账号却向其80多万的粉丝，发送了反犹太主义信息和其他不合适的诽谤。

主要原因是：：带有如“@GasAllJewss”，“@ ManlineMcCann”和“@96wasnotenough”等账号发布#DareToCreate标签的帖子时，阿迪达斯回复的推文照片是后背印有“无辜希特勒”等信息的衬衫。

阿迪达斯的一位发言人在CNBC的一份声明中表示：“Twitter个性化自动回复旨在让激动的球迷可以在新球衣的背面刻上他们的名字，然而滥用这一技术会带来严重的后果。由于Twitter对少数群体回复了攻击性内容，我们立即关闭了这一功能。我们已经与创新提供商Twitter保持联系以确定原因，并确保他们继续监控和立即对暴力内容采取紧急行动。”

此后，这些推文已从阿迪达斯的英国帐户中删除。但这表明了社交媒体帐户自动生成消息可能带来的问题。

8、百度品牌宣传片，科技让世界更美好

百度召开了 Baidu Create 2019 百度 AI 开发者大会，会上百度宣布了智能网联、智能驾驶等多个领域的战略合作，还公布了 AI 技术探索语音技术应用新场景的具体应用，探索更多 AI 可能，同时还带来了最新的品牌宣传片。

9、Uber ：感动是我们前行的动力

为什么要选择做一个 Uber 司机，答案就隐藏在车的装饰里。

10、 美国众议院民主党命令Facebook关闭其加密货币计划

It’s been only a few weeks since Facebook debuted its long-awaited cryptocurrency plans, and lawmakers are already calling on the social media giant to hold off on rolling out the red carpet.

11、招聘如何成为市场营销的重要元素

We’re in the middle of an employee recruitment dilemma, and it’s not just limited to agencies seeking talent.

More than ever, clients are approaching marketing agencies to help recruit qualified job candidates. The hiring landscape—for candidates and recruiters on both the agency and client sides—has dramatically changed, and there are a number of contributing factors to thank for the evolving hiring landscape.

12、流媒体视频的战争已经正式开始

As predicted, years of entertainment giants and tech titans preparing to take on Netflix has led to the opening salvos being discharged — or at least formally announced — in the first half of 2019. And while the battle for the future of TV advertising has been underway for a little longer, a new front has opened as TV networks are taking on digital platforms on their own turf. With fireworks on the horizon, here are the storylines that have lit up the TV-and-video industry in the first half of 2019.

13、谷歌计划本月初将屏蔽Chrome的广告扩展到全球市场

On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads.

Chrome has 64% of global browser market. The industry group was created in response to the rise of consumer ad-blocking.

14、 广告买家希望内容定位更近一步

Data-driven media buying may soon look very different, thanks in large part to the heady cocktail of tighter data-privacy regulation and anti-tracking changes made by browsers. For that reason, several agencies are starting to look at ways they can push contextual targeting beyond its current capabilities.

The goal: to explore ways that contextual targeting can be applied in a way that doesn’t dumb down what has been achieved from acute audience targeting tactics used for addressable media, like behavioral advertising. But doing so in a way that avoids the risk of falling foul of data protection law or being at the mercy of any future anti-tracking changes from browsers.

15、谷歌前高管获Greycroft投资，欲创建数字支付公司与Venmo竞争

The Spanish peer-to-peer app Verse has secured $8 million in seed funding from Venmo's investors as the company looks to break into the lucrative social payments market.

Verse is run by a former head of consumer marketing for Google in San Francisco, Bernardo Hernández, and it operates as a payments wallet through which customers can send and receive money from other users.

16、Mark Shuttleworth以5.75亿美元卖掉旗下一公司，用于参观太空

Mark Shuttleworth may not be the most famous South African tech entrepreneur in the world, but he has achieved something that Musk is yet to experience: a trip to space.

The 45-year-old left this planet in 2002 on a "crazy" mission which we will come to later. Since then, he has established open source software firm Canonical and his own charitable foundation.

17、印度一女子在TikTok上找到3年前失踪的丈夫

As a small area of Tamil Nadu in India, Krishnagiri is hardly the first place most people would expect many strange and outlandish events to take place.

According to a report in the New Indian Express, however, the bizarre case of a missing husband ended up being solved with a video on short-form mobile video app, TikTok.