Morketing每日监测7.14:WPP将60%的Kantar 股权出售给贝恩资本;光线传媒上半年净利润预计下滑超95%;全球上市互联网30强榜单公布,中国企业占据1/3
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Morketing每日监测7.14:WPP将60%的Kantar 股权出售给贝恩资本;光线传媒上半年净利润预计下滑超95%;全球上市互联网30强榜单公布,中国企业占据1/3

【摘要】据多家外媒报道,WPP宣布将旗下市场研究公司Kantar的 60%股权出售给贝恩资本(Bain Capital)私募股权公司。

1、WPP将60%的Kantar 股权出售给贝恩资本


据多家外媒报道,WPP宣布将旗下市场研究公司Kantar的 60%股权出售给贝恩资本(Bain Capital)私募股权公司。在该交易中,贝恩资本对Kantar估值为40亿美元(约合32亿英镑)。WPP从该笔交易中的收益(扣除税收和对Kantar的持续投资)预计约为31亿美元。WPP将保留净收益的60%用于减少债务,其余收益(约12亿美元)将返还股东。


2、光线传媒:上半年净利润预计下滑超95%


光线传媒披露业绩预告,公司预计2019年半年度净利润为8500万元至1.05亿元,同比下滑95.02%-95.97%;公司上年同期净利润为21.07亿元。报告期内,公司非经常性损益同比大幅减少,上年同期确认出售新丽传媒股权产生的投资收益较高。此外,公司电影成本较上年同期有所上升致利润下降,电视剧业务利润同比小幅下降。


3、美向“脸书”开50亿美元罚单


社交媒体公司“脸书”(Facebook)此前被曝光向政治咨询公司“剑桥分析”泄露8700万用户信息,知情人士称,“脸书”近日与美国联邦贸易委员会(FTC)达成和解协议,将支付50亿美元罚金。


4、美国零售商门店关闭速度加快,今年可能超过1.2万家


根据咨询机构Coresight Research的跟踪调查,美国零售商今年迄今已宣布关闭7062家门店。到2019年底,这一数字可能会超过1.2万,创下新的纪录。去年,Coresight跟踪的关店数为5524家,这比2017年创下的历史记录8139家减少超30%。


5、全球上市互联网30强榜单公布,中国企业占据1/3


7月13日,根据中国信息通信研究院发布的2019《中国互联网行业发展态势暨景气指数报告》,其中列出了最新的全球上市互联网30强榜单,截至2018年底,中国上榜企业达到10家,较2017年增加1家。它们分别是腾讯、阿里、百度、网易、美团点评、京东、拼多多、三六零、携程、微博。


6、阿里巴巴宣布2019天猫双11狂欢夜正式启动


阿里巴巴宣布2019天猫双11狂欢夜正式启动。阿里巴巴方面表示,阿里巴巴商业操作系统将在双十一全面落地,帮助商家进行消费者运营。阿里巴巴将动用大文娱所有资源,并投入相应技术、数据支持,阿里妈妈团队将做整个全链路的整合营销。同时,这届猫晚首次开通白天时段,为双十一狂欢夜导流。阿里巴巴营销平台总经理家洛称,今年双11预计访问量和交易额都将达到历史最高。


7、“影谱科技”获越秀、巅峰佳境机构投资


国内人工智能企业影谱科技获得来自越秀产业基金、巅峰佳境机构的投资。该笔投资主要用于帮助影谱科技实现商业场景多维合作升级,持续加速智能影像技术的行业渗透,促进产业融合。相关消息披露,此次投资将为影谱科技IPO前的最后一次融资。


8、阿迪达斯海报里的中国女英雄,好帅!


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为了激励年轻女性对于体育运动的兴趣和热情,阿迪达斯开展了一项新活动,将中国古代四大巾帼英雄与现代的四项体育运动相结合,德国的创意机构Miami Ad School为此次活动设计了一组平面海报,水墨画的形式与现代元素相融合,非常具有中国特色。


9、美的热水器 X 新氧APP,家电界的跨界怎么低调得起来?


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这两年,为吸引日益挑剔的用户的关注,品牌方们在营销手段上不断翻出新花样,双微、抖音、快手、小红书等平台轮番占领营销战C位,地铁广告、线下快闪、VLOG等新玩法层出不穷。其中,相比其品牌单打独斗的局限性,品牌间跨界合作带来的1+1>2营销效果,令其成为各大品牌最青睐的方式之一。


10、WarnerMedia三位销售高管的离职预示着电视网络将发生巨变


WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV.


Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after its acquisition by AT&T. Speciale had been with the company for seven years, Riess for 20 and Sgrizzi for 27.


11、Bain Capital收购凯度60%的股权


WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release.


The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had emerged as the highest bidder.


12、NinthDecimal为商店线下访问推出多触点归因模型


Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation.


NinthDecimal President David Staas says the company already has “200 customers running live with 500 different campaigns” and that there has been a very positive response from both brands and agencies. Staas characterizes the MTA approach as “a fundamental rethinking of foot-traffic measurement.”


13、尼尔森推出新服务,可以为播客广告主提供受众洞察


Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents.


How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service to have their podcasts included in the survey, which includes questions regarding genre preferences, purchasing plans, podcasts and other consumer and listener behaviors.


14、Facebook授权用户了解定向广告使用了哪些信息


Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target the ad and how the ad targeting information was collected — meaning, the website or Facebook Page a user may have visited. The tool links to options to hide ads from an advertiser or remove ad targeting data from their profiles.


15、LinkedIn更新Campaign Manager,添加了品牌意识、转化率等选项


LinkedIn is adding three new features to its Campaign Manager advertising platform, along with an optimized click pricing option. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.


16、Cheetah Digital收购Wayin Inc.为营销人员提供第一方数据


Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data acquisition technology that allows marketers to create interactive quizzes, questionnaires and games while collecting first-and so-called “zero-party” data from consumers who opt-in to participate. Coined by Forrester, zero-party data refers to information that is actively provided by users rather than inferred.


17、Roblox如何成长为市值25亿的企业?


There are successful companies that grow fast and garner tons of press. Then there’s Roblox, a company which took at least a decade to hit its stride and has, relative to its current level of success, barely gotten any recognition or attention.


Why has Roblox’s  story gone mostly untold? One reason is that it emerged from a whole generation of gaming portals and platforms. Some, like King.com, got lucky or pivoted their business. Others by and large failed.


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