1.蓝色光标：自16年6月不占用璧合科技董事席位，也不参与和影响其日常运营决策

蓝色光标回复问询函：北京璧合科技有限公司为公司2014年底参与投资的企业，后期由于市场环境以及璧合科技自身发展规划的变化，至2016年6月公司不占有其董事席位，也不参与和影响其日常运营决策，转为财务投资。公司对于璧合科技近期的主营业务和主要经营模式并不能完全掌握，无法完全对报道内容进行判断。同时，作为璧合科技的股东，公司对央视报道的事件高度重视，节目播出后，公司已第一时间联系璧合科技的相关负责人，要求璧合科技对节目中提及的问题进行全面调查，并将督促其及时向公众做出说明。

2.林肯、奔驰、宝马、沃尔沃、捷豹路虎下调厂商建议零售价

为积极响应国家下调制造业增值税税率政策，豪华汽车品牌林肯、沃尔沃、捷豹路虎在奔驰、宝马于3月15日宣布下调建议零售价后，也分别于3月16日宣布下调厂商建议零售价。

3.InfluencerDB：39%的Instagram活跃用户是意见领袖

根据InfluencerDB的一项研究，Instagram上有超过50万活跃的意见领袖，占Instagram用户总数的39%，这些意见领袖有超过15000个粉丝。在这些活跃的Instagram意见领袖中有81%的追随者在15000至100000人之间。

有了这么多的选择，营销人员可以找到与他们的品牌精神相匹配的意见领袖。但这也意味着意见领袖营销有过度饱和的风险，这给营销人员带来了一些挑战。

HireInfluence的创始人兼首席执行官Jason Pampell表示：“这么多风格各异的内容创作者带来的消极影响是很难发现真实的个人资料。对于品牌来说仔细挑选意见领袖合作伙伴十分重要，这需要品牌关注那些在自己的领域内拥有真正优势、权威声音和忠实粉丝的意见领袖。”

4.高通苹果专利大战：高通在美首战告捷 获赔3160万美元

周五，美国圣地亚哥的一个联邦陪审团判给高通公司约3160万美元的专利侵权索赔。高通公司股价上涨2.17％，盘后微跌。本次的诉讼只是两家公司全球大规模诉讼的一小部分。整个诉讼的规模高达数十亿美元。

苹果发言人Josh Rosenstock表示：“高通公司正在进行的专利侵权诉讼只不过是为了分散人们的注意力——让大家不关注他们在美国联邦法院及全球范围内被调查商业行为等更大的问题。虽然我们对结果感到失望，但我们感谢陪审团在这起案件中的服务。”

5.Twitter正在开发“订阅对话”功能

据Engadget消息，Twitter正在测试一个新功能：“订阅对话”按钮。这个新工具在对话线程的右上角添加了一个按钮，允许用户跟踪线程会话而不直接表示他们的兴趣，也无须加入对话。用户单击该按钮就可以选择在将新推文添加到该会话时接收通知。Twitter表示此功能是为了让平台更具对话性，但没有透露何时发布该功能。

6.视频广告技术公司FreeWheel着力开拓买方业务

康卡斯特(comcast)集团旗下视频广告技术公司FreeWheel当地时间3月13日首次举办了FreeWheel NOWFRONT活动，该公司正着力拓展其买方业务。

该公司CRO Brian Wallach告诉媒体，该活动的重点是新的归因功能，并推出FreeWheel Media。FreeWheel Media正式将其买方业务和第三方广告投放业务整合为一个产品。

FreeWheel通过与Adobe营销云的TubeMogul产品合作，发布了首个集成性的DSP功能，来克服高端视频程序化事务的复杂性。Wallach表示，公司将很快增加DSP的替代方案，并最终计划让其广告库存可以与任何买方解决方案相匹配。

7.Forrester发布新报告“应用内广告调查”

尽管有证据表明智能手机销量正在放缓，但应用经济似乎并非如此。2017年，人们下载了1,970亿个应用程序。预计到2021年这个数字将增长到3,500多亿。

调查发现，媒体规划和购买专业人士平均将44.5%的网络广告预算花在移动渠道上，在移动应用广告（22.3%）和移动网络（22.2%）之间进行了平均分配。应用参与度正在上升，使得应用内广告成为一个有吸引力的渠道。

8.华为：与故宫博物院战略合作，共同打造“5G智慧故宫”

华为公司与故宫博物院14日签署战略合作协议。双方将在打造5G应用示范、建设故宫智慧院区，以及联合举办人工智能大赛等方面展开合作，共同推动故宫高水平、高质量的数字化、信息化、智慧化建设。

9.小红书测试短视频产品“hey”：基于地点3秒打卡

小红书正在测试短视频产品hey，可通过App 3秒钟快速发布短视频“打卡”。目前hey提供了“学习打卡、健身打卡、心情打卡、减肥打卡、败家打卡”等场景，用户在贴纸中可以基于LBS的地点打卡，通过场景化的运营鼓励用户使用短视频来打卡日常生活。小红书方面透露，hey仍在测试和迭代，后续将有其他个性化功能上线；目前只在IOS端上线。

10.YouTube 与越南娱乐集团 Yeah1 解约

彭博社讯，Youtube 宣布将从3月31日起停止与越南娱乐集团 Yeah1 的内容托管协议，协议终止或与泰国网站 SpringMe 最近发生的一起频道管理事故有关，Yeah1 拥有 SpringMe 网站近17%的股份。

Yeah1 是越南第一家上市娱乐公司，专注青年人娱乐，目前运营的娱乐频道有 Yeah1TV、Yeah1family、Imovietv 和 SCTV2, 旗下还有包括 Yeah1 Vietnam Co.、Netlink Online Corporation 和 TNT Media Advertising 在内的九个子频道。

11.爱奇艺率先实施剧情短视频付费分账

爱奇艺日前正式发布《剧情短视频付费分账合作说明》。分账规则显示，要求作品时长在4-10分钟且要具有剧情推进，要以竖屏为主，单部或每季净片时长不得少于120分钟，集数不少于30集，前期扶持政策，平台与合作方按照3：7进行分成。该规则强调的是短视频的“剧情向”，要求“剧情完整，制作精良，选取大众喜闻乐见的题材”。

12.Chloé 2019春夏广告大片：回溯嬉皮现代主义

近期，Chloé对外发布了2019春夏广告大片。广告片由著名摄影师Steven Meisel掌镜，延续与创意总监Natacha的合作，于纽约拍摄；品牌也将模特们带到了希腊，开启异域风情的梦想之城，聚焦独特女孩的魅力。

13.丝芙兰（SEPHORA）宣布与美妆博主 Olivia Jade结束合作，其母亲涉嫌高校招生丑闻

Sephora is canceling its cosmetics collection with beauty vlogger Olivia Jade Giannulli. The move follows the news earlier this week of the involvement of Giannulli's parents, actress Lori Loughlin and fashion designer Mossimo Giannulli, in a massive college admissions bribery scandal.

"After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately," a Sephora spokeswoman said in a statement.

14.百威英博英国营销总监：接受新工作时，不要低估文化的重要性

Tatiana Stadukhina has always worked at large companies, starting out at tobacco giant Philip Morris before moving to Unliever and her current role as AB InBev’s UK and Ireland marketing director.

Each role has provided different challenges and lessons but Stadukhina is adamant the most important factor in ensuring success is getting the right culture fit.

“It’s not just about the products but also the company that you’re joining. Culture is the hardest thing to understand when coming into a [new job] and I would advise figuring out ways to get to know the culture. You can talk about it all you like but until you ingrain yourself in it you can’t understand it [fully].

15.Mark Penn被提名为MDC Partners 的CEO

Embattled holding company MDC Partners has a new owner.

The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners. Penn will become CEO and sit on MDC’s board.

The news caps a six-month search at MDC for a replacement for former CEO Scott Kauffman, who stepped down in September.

16.埃森哲互动收购荷兰数字商店：风暴数字（Storm Digital）

Accenture Interactive is acquiring digital shop Storm Digital to expand the network's presence in Europe..

Founded in 2006, the agency specializes in data collection, audience analytics, search, social and programmatic advertising services, media planning and buying, content creation, dynamic creative services and digital business services.

The 90-person agency's client roster includes ABN AMRO, Exact, KLM, Rituals and Transavia.

Under the deal, Storm Digital will now operate under the Accenture Interactive banner and the agency’s CEO Viktor van der Wijk will remain in his current role. There are ongoing discussions about real estate, with the agency's Amsterdam and Groningen offices remaining open for now.

17.电邮供应商Verifications.io在泄露数据后似乎已经停止运营

Verifications.io -- the firm identified in the breach of over 809 million email marketing records, including personally identifiable information -- appears to have collapsed, although signs exist that someone is still in charge.

The firm’s web site went down following discovery of the breach on February 25 by security researcher Bob Diachenko, but a version of the site is now up under the company name, although it's no clear who put it up.

However, it only provides what appear to be sponsored content links, and the home page says “this domain is for sale.” Clicking through that link reveals that a buyer can have the verifications.io name for $4,988.

18.关于“收平台税”这事，苹果反击了Spotify

Taking the gloves off, Apple just issued a forceful response to Spotify’s assertion that the U.S. tech titan should be investigated by EU antitrust regulators.

Along with taking credit for Spotify’s success, Apple is essentially calling the Swedish streaming giant selfish and ungrateful.

“After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem -- including the substantial revenue they draw from the App Store’s customers -- without making any contributions to that marketplace,” Apple stated.

That is in reference to Spotify’s objections to the 30% tax Apple tacks onto purchases made on the App Store.  As it stands, app owners have no other choice but to pay the tax, Spotify founder-CEO Daniel Ek said earlier this week.

19.Cinedigm花费6000万美元收购Future Today

The streaming and over-the-top video company Cinedigm has acquired the OTT platform and ad-supported video on demand company Future Today.

The deal values Future Today at $45 million in cash, and $15 million in Cinedigm stock.

The companies say Future Today is profitable, and will be immediately acceptable to Cinedigm’s bottom line, when the deal closes in Q2 of this year.

Cinedigm has 2.4 million monthly active users on its OTT channels, which include Dove Channel, and Docurama. Future Today has more than 5.4 million monthly active users on its channels, which includes fawesome.tv and HappyKids.tv. All together, Future Today has around 700 “channels” of content.

The combination of Cinedigm and Future Today’s channels will make it easier to gain distribution and drive direct ad sales.

20.Adobe CEO表示：很看好营销云业务

Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business.

“All the meetings that [we] have, whether it's with CEOs, CMOs or CIOs, they're absolutely reflecting the urgency of digital engagement and an appetite to work with Adobe,” CEO Shantanu Narayen said Thursday during the company’s Q4 and 2018 earnings call.

Adobe’s revenue from Experience Cloud grew 34% year over year to $743 million in Q4, with subscription revenue hitting a record $612 million. New client wins included NBCUniversal, Bass Pro Shops, WebMD and HSBC. Overall Q4 revenue at Adobe clocked in at $2.6 billion.

The Experience Cloud business is operating at north of a $3 billion run rate and is “very clearly a large and growing opportunity for Adobe,” Narayen said. His personal involvement with the unit highlights the opportunity Adobe sees in providing digital marketing and customer experience solutions for enterprise clients.

21.宏盟集团（Omnicom）调整程序化广告人事结构

To centralize or not to centralize?

That is the question holding companies have wrestled with since the advent of programmatic buying a decade ago. While Publicis Media and GroupM have broken up or reassembled their trading desks, others like IPG have kept that expertise at the center.

Enter Omnicom, which said Friday it’s taking the former approach. Effective April 1, 620 specialists will move out of programmatic, search and social agency Resolution Media and data science hub Annalect and into the core agency brands: OMD, PHD and Hearts & Science.

Most of this talent was already working on client accounts at the agencies and will continue to do so closer to the rest of the team, said Scott Hagedorn, CEO of Omnicom Media Group North America.