1.  Google广告数据中心对代理商或许是把双刃剑

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH)Google’s answer to privacy-safe attribution – despite the implications for independent measurement.

ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because ADH purports to be privacy safe – none of Google’s data can be ported out buyers are able to access more data from Google for attribution and measurement than they ever could before, such as YouTube log files, search and event-level data.

2.  AT&T与新版“哈利波特：巫师联盟”签署赞助协议

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world.

AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go."

3.  Google启用Kubernetes再造云软件

Hundreds of millions of dollars are pouring in to companies that are building technology to keep Kubernetes cloud-software technology safe. 

It's a market that is likely to continue to accelerate in the months ahead as organizations increasingly rely on Kubernetes for day-to-day operations, and asthe risks of potential security exploits grow.

4.  Salesforce CDP加强整合云营销

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360.

The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz told AdExchanger at the company’s Connections conference in Chicago this week.

5.  乐高市场总监: 大量内容对儿童“有害”, 成在线广告的最大隐患

Lego faces a conundrum when it comes to online advertising, according to Chief Marketing Officer Julia Goldin. That’s because the toymaker’s target audience is children, and the big internet companies aren’t doing enough to protect them from unsafe content, she says.

6.  腾讯、Netflix争夺东南亚视频流市场份额

Video streaming is king in smartphone-savvy Southeast Asia, and global heavyweights like Tencent Holdings and Netflix are battling along with regional tech companies over a burgeoning market set to expand into the tens of billions of dollars per year.

Tencent on Friday launched the WeTV platform in Thailand, its first overseas streaming market. The Chinese technology giant aims to break into Thailand's top three services by the end of 2019 with such offerings as Chinese movies and dramas, which have gained a following in Thailand.

7.  ICO警告广告技术人员不要无视GDPR

On June.20,the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would be hard for it to ignore given the multiple privacy complaints made against the use of RTB in programmatic advertising by privacy activists.

8.  国药控股投资1.5亿美元，拓展东南亚市场

Sinopharm Capital will launch a $150 million investment fund to tap into the growing Southeast Asian healthcare market.

9.  宝洁：传统广告需要被重塑

Just a few years ago, Procter & Gamble Co. Chief Brand Officer Marc Pritchard poked fun at all the talk about “content,” pointing out it was ultimately advertising. Now, he’s not so sure about doing advertising anymore, which is remarkable given that P&G reported $7.1 billion of spending on it last fiscal year.